Edward Zhang
Sydney,Australia
Summary
• Final-year Bachelor student currently on exchange at UNSW with a scholarship (majors: Artificial Intelligence and Business Analytics).
• Conducted market research and strategic analysis on future retail expansion and new product development at LEGOLAND Shanghai.
• Demonstrated leadership as President of the International Education Communication Association, scaling membership from 30 to 200.
• Independently developed a social media comment scraper, saving the company tens of thousands in research costs.
• Effective communicator with cross-cultural collaboration experience and a strong problem-solving mindset.
Overview
1
1
year of professional experience
Work History
Business Analytics Intern
LEGOLAND Shanghai Resort
Shanghai, China
12.2024 - 02.2025
- Conducted market analysis on trends, consumer insights, and competitive benchmarking, using industry reports and a self-built Python web scraper; proposed a Minecraft collaboration strategy, adopted to shape 2026 product designs, and enhance retail appeal to younger demographics.
- Analyzed global visitor satisfaction data across LEGOLAND parks, benchmarking Asian attractions against global averages using Power BI and Excel; delivered recommendations for new park attractions that were integrated into a five-year development strategy, optimizing resource allocation and guest experience.
Part Time Assistant
Deloitte
Sydney, Australia
09.2024 - 11.2024
- Conducted an in-depth analysis for a client facing significant resource waste issues, focusing on time-based (seasonal variations) and category-specific inefficiencies.
- Proposed actionable recommendations, including seasonal production adjustments, optimized resource allocation, and the donation of reusable resources to the community, aimed at reducing waste and enhancing corporate social responsibility.
- Collaborated with team members to deliver a comprehensive report, effectively translating data-driven insights into practical solutions, and presented findings to stakeholders.
Business Data Analysis Intern
LMD Games
Shanghai, China
01.2024 - 02.2024
- Completed the minutes of multiple meetings, assisted the leader in sorting out the issues raised in the meeting, summarized and discussed the existing data, and provided an intellectual atmosphere conducive to the stimulation and interchange of ideas.
- I analyzed the user top-ups of various game packs for the game NBA Absolute Superstar and independently built a new paid penetration prediction model, which improves the penetration rate from 0.6% to 5%.
- Involved in competitive research and analysis in the early stages of the release of the game Volleyball Junior, focusing on major social platforms, I assisted the director in utilizing a variety of analytical techniques to solve problems (Python, SQL, etc.).
Education
Bachelor of Engineering - Information Engineering
Nanjing University of Information Science And Technology
Nanjing, Jiangsu, China06.2025
Skills
- Industry analysis
- Business analysis
- Leadership development
- Statistical modeling
Leadership And Extracurricular Activities
As President of the International Education Communication Association, I led the organization’s growth from 30 to 150 members, organizing an average of two school-level events per month. I played a key role in planning and hosting meetings, training and motivating members, and fostering a collaborative environment. Additionally, I contributed to the school’s external communication initiatives, enhancing international engagement.
Accomplishments
Top 3 in university archery competition
Timeline
Business Analytics Intern
LEGOLAND Shanghai Resort
12.2024 - 02.2025
Part Time Assistant
Deloitte
09.2024 - 11.2024
Business Data Analysis Intern
LMD Games
01.2024 - 02.2024
Bachelor of Engineering - Information Engineering
Nanjing University of Information Science And Technology
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