Edward (Ted) Carisbrooke

• Acquire quality leads cost-effectively across paid, owned, organic marketing programs.
• Analyse, interpret and apply data to make decisions.
• Advocate for innovation and experimentation to further enhance performance.
• Ensure brand positioning and quality is present across marketing touchpoints.
• Lead agency guidance with the creation and implementation of launch activities, including asset creation, campaign creation and implementation, and reporting setup.

• Create and execute content strategy for B2C and B2B audiences.
• Manage and work with third party vendors, including digital, creative, SEO and media agencies.
• Oversee and manage projects and product launches.
• Optimise website for lead conversion.
• Work with cross-functional teams to ensure content meets quality and compliance standards.

• Create and execute content, creative and communications strategies (B2C and B2B).
• Build content function within the organisation, engaging with PR, multimedia, SEO and design agencies.
• Manage all content across the business, including website, EDM, PR , social, video and longform content.
• Manage monthly SEO budget, using data to maximise ROI.
• Report on effectiveness of strategy at board level.

• Oversee and manage large-scale product launches.
• Create and execute content and website strategies across 5 brand partners.
• Manage and optimise acquisition and retention communications across 5 brand partners.
• Manage agency relationships including PR, SEO, web development and creative.
• Work with brand partners to ensure brand guidelines are upheld.
• Build and manage cross-functional team of direct reports.

• Create UX designs and wireframes for eCommerce website.
• Build and test website selling 50+ individual products.
• Monitor and optimise conversion rate of website.
• Work with a digital agency to create and implement the SEO strategy.
• Advise on digital marketing, including paid social.

• Oversee all content activity across the business, including websites, brochures, social media, videos and longform content.
• Work with digital agencies to optimise 4 brand partner websites.
• Manage, create, develop and publish blog and product content in Wordpress for multiple websites.
• Create, implement and manage all internal and external communication campaigns.
• Copyedit and proofread all digital content, ensuring that quality and consistency is in line with overall branding.

• Optimise online content for 3 brand partners.
• Create and maintain style guides.
• Deliver training to internal and external contributors.
• Structurally review digital content.

• Project manage large series consisting of digital products and print books, directing internal and external contributors.
• Copyedit books from manuscript stage through to publication.
• Create and maintain series style guides for diverse audiences.
• Offer editorial guidance and feedback to internal teams.