Edwin Bastian
Perth,WA
Overview
21
21
years of professional experience
2
2
years of post-secondary education
Work History
BUSINESS DEVELOPMENT MANAGER/ B2B
Copyworld Toshiba
Perth
02.2023 - 08.2023
- Maintained Copyworld's existing accounts within the allocated assigned N/W region
- Successfully planned and executed the timely renewal of Toshiba copier leases and rentals for our customers at Copyworld, using the company's Sherpa CRM software to maximize cost-effectiveness and accurately forecast future needs
- Additionally, handling product inquiries from new clients and converting them into opportunities and closing sales
- Arranging appointments, creating proposals, and meeting with clients to successfully close sales
- Researched and identified new business opportunities within the region via cold calling and door-knocking
- Identify the relevant primary contact/product information, conduct a cost comparison, and calculate potential savings on their current copiers
- Demonstrated an understanding of customer needs on Toshiba photocopiers with features and benefits, devised a plan to address them
- Good understanding of Toshiba products and after sales services and being able to advise clients about them
- Collaborated with team members to achieve company objectives and goals
- Discussed promotional strategies and activities within the marketing department
- Consulted with the finance team, warehousing and organisation departments as required
- Required to sell 7 Toshiba copiers per month
- Monthly reporting to the state sales manager
- Exceeding KPI by achieving twice the required sales target in just 6 months, leading to increased company sales revenue
- Key Achievements: Improved product sales by 12%, which lead to 20% sales revenue
- Gained more experience as a BDM in sales, customer relationship management
- Achieved more confidence in company practice and procedures, gaining more interpersonal and communication skills within the organization and external stakeholders.
COURIER DRIVER (Sub-Contractor)
StarTrack Courier, Australian Postal Corporation
Perth
06.2022 - 10.2022
- Delivered goods to corporate sector clients within Perth metro and regional areas, following set routes, and making additional deliveries and pickups as needed
- Facilitated workforce competency development, providing training to other drivers
- Maintained positive relationships with customers through swift delivery and careful handling of packages, driving retention and satisfaction
- Logistic handing coordination, warehousing, and distribution of goods and deliveries, constantly communicating with team members across different departments
- Key Achievements: Successfully built positive customer relationships, effectively conducted customer deliveries, and contributed to the organization's reputation
- Punctuality, time management skills, Logistic skills.
Sales and Operations Manager – B2B – B2C Food Industry
Spice of Life Caterers Pty Ltd.
Perth
08.2018 - 06.2022
- Head Chef Adviser – Trained all kitchen staff
- Managed all catering Sales orders within Perth WA, via face – to – face appointments, inquiries and proposals
- Coordinated food catering events and supplied food to conventions, wedding receptions and other social events for clients
- Directed and overlooked all setup of event venues, managing all aspects from table arrangements to crockery/cutlery selection, food and beverage, staff assistance resulting in flawless events and exceeding client expectations
- Overlooked catering process
- Oversaw all logistics for transportation of food and venue equipment set up
- Tailored food quotes to match specific customer needs and conducted in-person meetings to confirm catering orders using Flex catering software
- Subcontracted to Eat First Australia B2B, processed and supplied catered staff lunch and dinner to the corporate sector in Perth metro areas via Eat First online platform
- Administered day-to-day staff and kitchen activities on a day-to-day basis
- Procurement of all food supply produce from accredited food vendors
- Mentored and trained staff to enhance customer service for all catering events
- Prepared and forecasted company budgets
- Managed routine inspections with the food and safety compliance officer from the City of Vincent
- Key Achievements: Developed and managed a new business
- Gained experience in 4 years of sales and marketing experience within the food industry
- Management skills, Event Planner, Operations, Sales and Logistics handling.
FIELD SERVICE TECHNICIAN/ Sale’s Advisor
Digital Documents Solutions MutifaxCopiers Pty Ltd
Perth
10.2007 - 12.2018
- Delivered maintenance and repair services to clients, troubleshooted Kyocera digital photocopiers, and restored them to peak performance
- Taking on repairs on all brands of photocopiers, Konica Minolta, Oki, Sharp, HP, Canon, Ricoh, Toshiba, Lanier, Lemark, and Xerox
- Coordinated inventory management for spare parts within the company vehicle, constantly documenting and tracking parts usage to maintain accountability
- Boosted customer satisfaction through first-rate service, advancing the company's brand reputation
- Enhanced team capabilities through training and mentorship initiatives, inducting recruits and providing essential instruction concerning organizational policies and procedures
- Coordinated with clients to assess required solutions and recommend equipment upgrades, generating revenue for the organization
- Key Achievements: By recommending upgrades, earning trust, and demonstrating extensive knowledge of Kyocera products and services, resulting in copier sales for DDS
- Developed sales skills from the guidance of sales staff and engaging with new clients.
Eastern State Sales and Marketing Manager – B2B – Telecommunications Industry and Innovative Products
Northern Sun Technology Pty Ltd
Sydney
10.2002 - 08.2007
- Identify and secured new telecommunications accounts such as Telstra, Vodaphone, Crazy Johns and independent mobile phone retailers
- Industrial multifunction tools (3 in 1 Stud finder, laser measure and AC live wire detector devices) All products were patented and designed in Australia and manufactured in Korea
- Successfully planned and managing accounts within NSW, VIC and QLD metro and regional areas, promoting Northern Sun Technology analogue mobile clip-on wireless headphones and accessories, Additionally, handling product inquiries from mobile phone retailers and converting them into opportunities and securing sales accounts
- Arranging appointments, creating proposals, and meeting with clients to successfully
- All products were trademarks of NST Pty Ltd
- Identify the relevant primary contact, providing product information on features and benefits
- Trained account holder’s staff on Northern Sun Technology products and after sales service
- Collaborated with team members to achieve company objectives and goals
- Executed promotional strategies for the company
- Key Achievements: Sales and marketing experience with large corporate companies
- Gained experience in 5 years of sales and marketing experience
- Management, sales skills.
Summary
Creative Business Development Manager with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.
Education
No Degree - Electronics
V.S Ralagopalan's Radio Institute
07.1985 - 06.1987
Skills
- Pipeline Management
- Sales and Marketing
- Stakeholder Communication
- Relationship Development
- Client Relationship Building
- Territory and account management
- New Business Development
- Forecasting ability
- Negotiations
- Sales expertise
- Event Planning
- Proficient in MS Software
Work Preference
Work Type
Full TimeImportant To Me
Career advancementTimeline
BUSINESS DEVELOPMENT MANAGER/ B2B
Copyworld Toshiba
02.2023 - 08.2023
COURIER DRIVER (Sub-Contractor)
StarTrack Courier, Australian Postal Corporation
06.2022 - 10.2022
Sales and Operations Manager – B2B – B2C Food Industry
Spice of Life Caterers Pty Ltd.
08.2018 - 06.2022
FIELD SERVICE TECHNICIAN/ Sale’s Advisor
Digital Documents Solutions MutifaxCopiers Pty Ltd
10.2007 - 12.2018
Eastern State Sales and Marketing Manager – B2B – Telecommunications Industry and Innovative Products
Northern Sun Technology Pty Ltd
10.2002 - 08.2007
No Degree - Electronics
V.S Ralagopalan's Radio Institute
07.1985 - 06.1987
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