Edwina Baily
Wahroonga,NSW
Summary
Experienced professional passionate about creating compelling content and driving engagement. Talented at crafting dynamic stories, informative articles and persuasive copy that resonates and inspires readers.
Overview
32
32
years of professional experience
Work History
National Communications Coordinator
Fusion Australia Ltd
06.2016 - Current
- Wrote and edited content for operations, marketing and public relations needs.
- Assisted with planning, production and execution of email communications, newsletters, blogs and social media campaigns.
- Maintained message consistency across channels to fully support short- and long-term communications goals.
- Updated website and social media pages with well-coordinated communications aimed at conveying information, and generating interest .
- Collaborated with senior leaders to offer recommendations and creative communications solutions to drive results across multiple programs.
- Generated clear, concise and original verbiage for written communications.
Writer
Fusion Australia Ltd
07.2013 - Current
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
- Interviewed individuals by phone, video chat and in-person to write news stories.
- Generated ideas for new content series or formats based on audience interests and market trends.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
NSW State Coordinator
Fusion Australia Ltd
04.2018 - 10.2022
- Supervised a team of professionals, providing guidance, support, and performance evaluations.
- Maintained accurate records of program activities, ensuring compliance with all reporting requirements.
- Conducted regular program evaluations to identify areas for improvement and inform future strategies.
- Promoted information sharing across departments, fostering cross-functional collaboration and teamwork.
- Managed budgets and resources effectively, ensuring optimal allocation for various projects.
- Coached employees through day-to-day work and complex problems.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Executive Team Member
Tasmanian Parliamentary Prayer Breakfast
01.2006 - 12.2021
- Coordination of event sponsorship,
- Coordination and preparation of all copy for promotional and event materials.
- Event management and coordination.
- Liaison with business, church, school and community leaders.
Project Officer
Fusion Western Sydney
01.2010 - 04.2018
- Facilitated successful project outcomes by maintaining open lines of communication among team members, stakeholders, and senior management.
- Developed and monitored project schedules, budgets and objectives for successful completion.
- Event management and execution of communication strategies.
- Delivery of face to face community development programs.
Manager and Youth and Community Worker
Fusion Southern Tasmania
07.1997 - 12.2009
Clerical Officer
NSW Attorney General's Department
11.1991 - 01.1997
Education
Bachelor of Economics - Accounting
University of Sydney
Sydney, NSWDiploma of Youth And Community Work (Christian) -
Fusion Australia Ltd
Skills
- Web Content Management
- Supporter Communications
- Fundraising campaigns
- Copywriting and editing
- Campaign Development
- Email Marketing
- Strategy implementation
- Social Media Management
- Event Management
- Public Relations Strategies
- Multitasking and Organization
- Scheduling
Additional Information
Directorship Roles
Zambia's Child Governance Committee | January 2023 to Present
Fusion Australia Ltd Board of Directors | October 2016 to September 2019
Ultra106five Radio Station Board Member | 2000 to 2003
Timeline
NSW State Coordinator
Fusion Australia Ltd
04.2018 - 10.2022
National Communications Coordinator
Fusion Australia Ltd
06.2016 - Current
Writer
Fusion Australia Ltd
07.2013 - Current
Project Officer
Fusion Western Sydney
01.2010 - 04.2018
Executive Team Member
Tasmanian Parliamentary Prayer Breakfast
01.2006 - 12.2021
Manager and Youth and Community Worker
Fusion Southern Tasmania
07.1997 - 12.2009
Clerical Officer
NSW Attorney General's Department
11.1991 - 01.1997
Bachelor of Economics - Accounting
University of Sydney
Diploma of Youth And Community Work (Christian) -
Fusion Australia Ltd
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