EHSAN SHAHZAD

• Seasoned data analytics leader with proven track record in driving data-driven business transformation.
• Expertise in overseeing data science, data engineering, and data insights teams to deliver actionable insights.
• Skilled in building and managing high-performing data analytics teams, fostering culture of innovation and collaboration.
• Developed and implemented data strategy aligned with business objectives, including data governance, data quality, and data privacy.
• Created and executed data roadmap to guide organization's data journey and investment priorities.
• Led data commercialization initiatives, identifying and monetizing valuable data assets.
• Oversaw design and development of data pipelines and data warehouses to support advanced AI/ML analytics.
• Collaborate with key stakeholders, including senior executives and department heads, to understand their data and analytics needs and deliver actionable insights
• Drive development and deployment of advanced analytics techniques, such as machine learning and artificial intelligence, to enhance operational efficiency and business outcomes
• Build and maintain effective relationships with external partners, vendors, and data providers to enhance data capabilities
• Ensure compliance with relevant data protection and privacy regulations.

Managing a team consisting of a Content Analytics Manager, a Data Engineer, Data Analysts, an Insights Analyst, and a Marketing Analytics and Data Architect.

Developed analytics (including AI (ML/Decision trees/ NLP/ regression/ SVM models) around

• Editorial (content analytics, author reports, impact reports, Recency/Freq/Volume engagement etc)
• Marketing and subscription management ( Acquisition, churn modeling, CLV, ARPU/ARR etc)
• Commercial (Revenue, inventory performance, Sell through rate and upsell guidance etc)
• Product across Apps and browsers ( ABC experimentations, Tracking, commercial evaluations etc)
• Adtech ( Personalization ,yield etc)
• Finance (P&L,budgets reporting etc)

Oversee the design and implementation of data ETL/ELT infrastructure, ensuring data governance (quality & integrity using Data catalog, Dataform, Dataplex )

Data Stack include GCP,BQ,AWS, SFMC,SFSC, Tableau/Looker studio, SAP, Vertex AI, GenAI, GA, GAM, Piano, Dataplex, Dataform, JIRA,CMP, CDP etc

• Complete redesigning of value based rate card resulting in revenue/margin improvement
• Product feature testing and commercial evaluations to increase revenue Setting up of new product A/B testing framework, defining success and measuring against it
• Yield optimization initiatives to improved yields by almost 70% in programmatic domain
• Improved account targeting through Customer churn, re-ordering and lifetime value models
• Complete responsibility on digital pricing and inventory strategy across all channels ie Direct, programmatic, deals, partners monetization etc
• Working with data science team to define commercial measurements and A/B testing plans
• Evaluating promotion partnership proposals with other entities in digital ecosystem to maximize monetization; DSPs, sponsorship and equity deals etc
• Developing pricing models, rates, discount and control mechanisms for digital revenue and growth targets
• Guiding sales team on discounts, partnerships and direct sell rates ( digital rate cards)

• B2B Contract negotiation savings based on product pricing mix offered. rebate group movements and anticipated volumes
• Smooth pricing ERP implementation- a. project that was on a halt for previous 3 yrs
• Margin improvements across B2C segment based on continuous improvement in our predictive models
• Developed and strengthened processes for product pricing and compliance across wholesale, consumer and B2B segments
• Developing, implementing and maintenance of pricing models for various product types and services
• Leading the pricing workflow and engagement with all internal/external stakeholders related to pricing strategy and insights
• Financial modelling of pricing, cost changes implications, revenue maximization in B2B/B2C segments
• Regular reporting of KPIs on consumer sales, product conversions, yield, product group management and sales funnel
• Designing pricing matrix for right product-price mix for new contracts and ensuring compliance checks throughout.

• Review of their pricing rules in the system for demand with significant yield improvements
• Dashboarding for Key accounts to have more visibility and helping them build value propositions
• Developing and implementing pricing strategy of Ebay Ad units
• Testing different pricing rules to maximize revenue and reduce inventory sold over
• Analysis of various revenue channels (Direct sales, Programmatic), historical data patterns and buyer behavior to recommend the best possible price for advertising units
• Managing relationship with executives and providing them insight about Ebay advertising business and ensuring implementation of business strategies at all levels of the organization
• Responsible for $30m business yield improvement.

• Developed new reports to pricing impact on booking trends; giving more insights when and how promotions should be used throughout the long booking period
• Automation of several reports for yield, customer contact center and revenue
• Automation of several reports for yield, customer contact center and revenue
• Optimization of queries and massive improvements in turnaround time Work with Marketing teams to understand customer segments and their needs. profile our customer base and monitor the base composition change
• Yield improvement through better insights from new reports with better modelling assumptions for business
• Revenue & inventory analysis — develop new tools and reports to provide better insight on demand trends to help the Yield Analysts manage the inventory available for sale and make better pricing decisions
• Database management - Work with IT to maintain database of cruise specific variables critical to the data analysis process.

• Provided consultative services to customers on pricing and promotion strategies
• Project requirement gathering and turning them into actionable research items
• Mastered writing Discussion guides, Focus Group, In Home Visits & In Depth Interviews
• Used quantitative techniques as well in Questionnaire development/testing/measurement and use of different scales (Online/Offline), Data analysis using SPSS/Excel