Ehsan Solaimanian

My profound journey in Medrick continues with facing new challenges as digital marketing manager

Managing a team of 6 brilliant colleagues allow me to go deeper in different aspects of my career

My activities in this time period can be categorized as bellow:

• Implementing and optimizing local & international user acquisition campaigns, in variety of ad networks, like Google ads, Facebook ads, Unity ads etc.
• User acquisition analysis, including PDCA cycle method,by utilizing variety of attribution and analytic tools like Adjust, Firebase, Gameanalytics, Appmetrika etc.
• Monitoring and analyzing all app KPIs to reach the best performance, in terms of ROAS and ROI.
• Implementing comprehensive Campaigns, like Squid game Campaign which consist of different marketing methods like social marketing and guerilla marketing, which tend to 70% increase in Instagrarm followers, up to 40% periodical daily new installs, and up to 45% periodical daily revenue for variety of games.
• Collaborating with product teams to contribute in different aspect of production like, Integration check, in game ad design and providing business plan.
• App store optimization, utilizing ASO tools like App radar, to maximize the search volume, implementing contents A/B tests to optimize the install rate, and consistently monitor the store key metrics, which tends to over 40% incline in store search volume
• Negotiating with variety of ad networks and 3rd parties to create partnership.
• Direct supervision on the social media & content creation team.
• Providing decision making reports to CEO and board members. instruct fresh applicants to be prepared to start their career in digital marketing.

As trying to learn and expand my career in digital marketing, and satisfy my enthusiasm to data and game industry, I succeeded to enter Medrick ,one of the biggest mobile game companies in Iran and MENA region which develop and publish games for the local and international market

I started my career in Medrick as digital marketing specialist with Implementing the following activities :

• Campaign management which includes creating, running and optimizing the UA campaigns for certain amount of games in the local market.
• Working with variety of Adnetworks to run CPM, CPC, CPI and CPA campaigns
• App Store Optimization (ASO), which tended to 60%-80% growth in the installs by oraganic search in the google play store for variety of games in different genres
• Creating, optimizing and implementing Google ads campaigns -
• Using different tools like Adjust, Firebase, GA etc To analyze the campaigns data.
• Defining and analyzing influential marketing campaigns

My career continues as junior mechanical engineer with sales and marketing approaches in the technical field in "Kavoshgaran Khak va beton Saman" ,to help the company to grow the business I have the following experiences :

• Concentrating on the marketing aspects of the company activities, by website designing, running SEM campaigns by Google Adwords campaigns which ten to up to 30% increase in potential costumers reach
• Implement marketing activities to introduce company services and grow business partnership through marketing media
• Expand my area of knowledge in Technical aspects of my career with practical approach and expand my knowledge in business
• Work in the section of purchasing and providing technical equipment like drilling machines, materials and etc For the laboratory of the company
• Analyzing the equipment performance in terms of efficiency, heat producing, cooling

Start as an intern in Kavoshgaran Khak va beton Saman to get familiar with the different aspects of the duties of an engineer.