Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic

ELENA LANDEIRA MAYORAL

Dee Why,NSW

Summary

Dedicated Merchandise and Inventory Specialist with a decade of experience in brand and product management within the skincare industry. Expertise in optimizing SKU productivity and managing the full product lifecycle, resulting in improved stock performance and increased inventory turnover. Proven ability of maintaining optimal stock levels, reducing obsolescence, and implementing data-driven forecasting strategies to enhance cost efficiency. Collaborates effectively with cross-functional teams to ensure alignment between product strategies and business objectives, driving customer satisfaction.

Overview

22
22
years of professional experience

Work History

Merchandise Specialist

Activeskin
Balgowlah, NSW
01.2024 - Current
  • Managed end-to-end brand and product management for a portfolio of skincare brands.
  • Optimized SKU productivity, product lifecycle, and stock management.
  • Conducted accurate demand forecasts to align with marketing calendar.
  • Managed stock levels by brand, ensuring optimal safety stock and minimizing out-of-stock situations and obsolescence.
  • Managed new product integration, upheld ERP system standards.
  • Contributed to the development of pricing strategies that supported margin improvement.

Key Achievements:

  • Optimized customer experience and visibility by maintaining accurate brand and product pages with consistent updates across digital platforms
  • Successfully reduced stock obsolescence by improving forecasting accuracy and optimizing inventory management.
  • Optimized onboarding workflows to accelerate product launch cycles.

Merchandise and Inventory Manager

BLC Cosmetics
Sydney, NSW
06.2014 - 12.2023
  • Managed the end-to-end stock process, from forecasting and purchase orders to product receipt and data management.
  • Developed and executed demand forecasts and managed inbound shipping and stock receipting.
  • Coordinated stock adjustments, transfers, and kit assemblies across virtual warehouses.
  • Worked closely with the marketing team to ensure alignment of retail pricing and promotional strategies with margin targets.
  • Ensured product data accuracy and consistency in ERP, including discontinued products and SKU changes.
  • Collaborated with suppliers to resolve order discrepancies and stock issues, maintaining inventory integrity.

Key Achievements:

  • Improved inventory turnover and reduced excess stock through optimized stock management and more accurate forecasting, driving cost efficiency.
  • Enhanced product visibility across all channels and reduced out-of-stock instances, boosting customer satisfaction and sales performance.
  • Ensured data integrity in product master files within ERP, managing new and discontinued products, due dates, and purchase order numbers to maintain operational accuracy.

Economy/Business Cabin Supervisor

Emirates Airline
Dubai, UAE
01.2010 - 03.2014
  • Supported the purser in ensuring high standards of safety and security were maintained by all crew members.
  • Led and managed resources (time, product, people) to deliver world-class customer service, driving customer loyalty.
  • Took responsibility for cabin operations, including crew coordination and customer satisfaction.
  • Motivated and mentored crew members, demonstrating behaviors aligned with company mission, vision, and values.
  • Briefed and assigned cabin crew roles, ensuring smooth flight operations.
  • Managed and supervised crew performance, providing constructive feedback for improvement.
  • Administered first aid during medical emergencies.
  • Completed flight-related paperwork and wrote reports.

Key Achievements:

  • Delivered exceptional service standards that consistently exceeded customer expectations, contributing to enhanced loyalty.
  • Ensured operational efficiency and safety, leading to successful flight operations with minimal issues.
  • Played a pivotal role in motivating the crew and fostering a positive, high-performance team culture.

Cabin Crew Member

Ryanair Airline
Marseille, France / Rome, Italy
01.2007 - 11.2009
  • Ensured passenger comfort and safety, providing excellent customer service during flights.
  • Handled difficult customer situations with a polite yet firm approach.
  • Prepared and served food and drinks, and promoted duty-free sales.
  • Conducted safety demonstrations and ensured compliance with emergency procedures.
  • Administered first aid when required and completed detailed flight reports, including incident documentation.

Front Desk Receptionist – Shift Manager

Insotel Tarida Beach Resort
Ibiza, Spain
05.2003 - 10.2006
  • Organized weekly staff rosters for the front desk team, ensuring efficient operations.
  • Managed guest complaints and maintained positive public relations to ensure customer satisfaction.
  • Coordinated communication between hotel staff and international tour operator representatives.
  • Assisted with cash and credit card payments, as well as handling incoming phone calls.
  • Managed reservations, cancellations, and no-shows in compliance with company policies.
  • Stayed updated on promotions and hotel pricing, maximizing sales opportunities and providing guests with relevant information.
  • Delivered exceptional customer service, ensuring guest comfort and satisfaction at all times.
  • Professionally handled inquiries via phone, email, and in-person interactions.

Education

Certificate - Safety And Emergency Procedures Certificate

Emirates Aviation College
Dubai, UAE
01-2010

Equivalent To Certificate IV - General Hotel Hospitality

Hotel Escuela De La Comunidad De Madrid
Madrid, Spain
06-2002

Skills

  • Stock Management & Optimization
  • Forecasting & Demand Planning
  • Product Onboarding & Data Integrity
  • Product Lifecycle Management
  • ERP Systems Proficiency (Adept and NETSUITE)
  • Cross-functional Collaboration
  • Pricing Strategies and Margin Management
  • Vendor & Supplier Relations
  • Customer Relationship Management
  • Intermediate Excel Skills (including VLOOKUP, basic Pivot Tables, and formula-based data analysis)

Languages

Spanish
Native/ Bilingual
Italian
Full Professional

References

References available upon request.

Timeline

Merchandise Specialist

Activeskin
01.2024 - Current

Merchandise and Inventory Manager

BLC Cosmetics
06.2014 - 12.2023

Economy/Business Cabin Supervisor

Emirates Airline
01.2010 - 03.2014

Cabin Crew Member

Ryanair Airline
01.2007 - 11.2009

Front Desk Receptionist – Shift Manager

Insotel Tarida Beach Resort
05.2003 - 10.2006

Certificate - Safety And Emergency Procedures Certificate

Emirates Aviation College

Equivalent To Certificate IV - General Hotel Hospitality

Hotel Escuela De La Comunidad De Madrid
ELENA LANDEIRA MAYORAL