Summary
Overview
Work History
Skills
Accomplishments
Interests
Timeline
Generic

Elicia Ward

Daylesford

Summary

Dynamic retail business owner with a proven track record at The Empress & Wolf, excelling in sales strategy development and data analysis. Successfully launched an e-commerce platform, enhancing revenue and customer satisfaction. Strong communicator and mentor, fostering team growth and implementing innovative solutions to drive business success.

Creating a supportive environment empowering staff to be self sufficient excelling in their chosen role.

Overview

23
23
years of professional experience

Work History

Retail Business Owner

The Empress & Wolf
08.2015 - Current
  • Developed strong relationships with vendors, negotiating favourable terms for product purchases and deliveries.
  • Organized successful in-store events to drive foot traffic and boost sales during key periods throughout the year.
  • Launched an e-commerce platform to reach new customers and increase overall revenue.
  • Maintained a visually appealing store layout that encouraged browsing and increased the average transaction value.
  • Created, sold all the paintings and prose in store
  • Created prints of all my artwork (over 60), and have a passive income
  • Designed logo, tag line and tag line for store
  • Analyzed sales data to identify trends, adjust inventory levels, and plan future merchandising efforts accordingly.
  • Increased customer satisfaction by implementing innovative sales strategies and providing exceptional service.
  • Implemented a robust point-of-sale system that improved transaction accuracy and streamlined store operations.
  • Streamlined vendor communication processes leading to stronger partnerships resulting in improved product quality.
  • Hired trained, and supervised a team of staff members to maintain a high standard of customer service and productivity.
  • Managed inventory efficiently, ensuring optimal stock levels and minimizing waste.
  • Enhanced employee morale by creating opportunities for growth through training programs focusing on skill development.
  • Introduced a customer loyalty program that rewarded repeat shoppers with exclusive discounts, enticing them to return more frequently.
  • Implemented inventory management systems which reduced storage costs while maintaining adequate stock levels for seamless business operations.
  • Established employee performance metrics that fostered accountability and motivated staff to exceed targets consistently.
  • Reduced overhead expenses by optimizing staffing schedules based on peak shopping hours and seasonal fluctuations.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Interacted well with customers to build connections and nurture relationships.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.

Red Pepper Gallery

Operations Manager
07.2009 - 06.2014
  • Increased production efficiency by ensuring timely preparation and organization of tasks for each individual area of the company
  • Managed projects and the completion of projects utilising self created and researched systems
  • Maintained a clean and organized workspace, resulting in fewer accidents and improved workflow.
  • Collated data to present to upper management to show evidence of increase in profits utilising my sales background and also my natural inclination for analysis and pattern recognition
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Trained all staff, streamlined procedures resulting in increased efficiency of the entire team over time.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Organized and detail-oriented with a strong work ethic.
  • Strengthened communication skills through regular interactions with others.

Sales Consultant

Craftmatic Australia
01.2007 - 01.2009
  • In home commission only role in the clients home
  • Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
  • Consistent sales results that eventually led me to training others interstate and in new Zealand
  • Contributed to a positive work environment by supporting fellow Sales Consultants in achieving their individual goals and targets.

Choice Mobiles

Telemarketing Manager
06.2005 - 01.2007
  • Originally worked as a telemarketer, consistently hitting targets
  • Promoted to training and management
  • Managed analysis of Data and statistics to asses and communicate areas of improvement
  • Assessed each individual telemarketer, actioned strategies to increase appointments booked
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Managed the overall moral of over 20 telemarketers
  • Worked well in a team setting, providing support and guidance.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Passionate about learning and committed to continual improvement.

Pint on Punt

Bar Tender
03.2004 - 05.2006
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.

Resturant Manager

The Black Horse Iver Heath
11.2002 - 02.2004
  • Managed daily operations to ensure a high level of efficiency, consistency, and quality in both drinks, food and service.
  • Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
  • Organised events for local community
  • Promoted a positive work environment with proactive conflict resolution strategies and team-building activities.
  • Enhanced guest experience by regularly reviewing feedback and implementing necessary improvements.
  • Increased restaurant revenue by optimizing table turnover rates.
  • Improved overall customer satisfaction by implementing new service standards.
  • Worked from kitchen hand to front of house to management by consistent and reliable work ethic.

Skills

  • Data & analysis, pattern recognition

  • Sales strategy development, implementation of procedures to increase sales

  • Entrepreneurial leadership

  • Driven and determined, investigative & Curious

  • Verbal and written communication

  • Coaching and mentoring

Accomplishments

  • I currently employ a team of 5 people & 10 subcontractors, with high retention
  • I have dedicated suppliers for the past decade
  • I successfully settled a court dispute with my mother while I was pregnant as she was underhanded in her dealings
  • I successfully settled family law proceedings, partially self represented by reading legislations in 3 different jurisdictions that included ; Family Violence, Domestic Violence, 2 SOCIT investigations, Child protection investigations & Intervention order hearings. I applied strategies utilising procedural pathways as written in the legislation and also relied upon research in case law to protect my children.
  • I won a scholarship into Trinity College, a private high school because of my inventiveness and written communication.
  • I have self taught myself in all industries to then have capabilities to run my own company successfully while prioritising the care of my 2 children, by implementing sales strategies and systems to manage staff from home.
  • I have just created a school/community centre to support education of women and men to align to their highest self and values


Interests

I am highly focussed and investigative by nature I want to know the truth at all times This tends to lead me on paths of studious adventure I study each morning between the hours of 5-8am and then further throughout the day My favourite topics are empowerment, philosophy, law, tax law, and sales I am an artist and love to create expressively on complex topics such s entanglement theory and how to break through the patterns of conditioning that society reinforces to maintain consistency with their legislations It is resilience through fear that enabled me to educate myself on how to run a business successfully, for nearly a decade I enjoy being challenged, I enjoy expanding my mind I have chosen law because I just enjoyed reading about it, and love the limitations to work within to then find ways in and out of situations I love limits to push past them and i have successfully come from no support, traumatic childhood to travelling to over 34 countries, living over seas and setting up a successful company, i love to advocate for others as my sense of justice is high My autistic traits does cause me to be in positions where i do have to work a little harder, but when in my life have I not done that? I want this as my own chosen challenge rather than the challenges I was born into and inflicted by Being a lawyer will be that choice and I have chosen to direct my life into

Timeline

Retail Business Owner

The Empress & Wolf
08.2015 - Current

Red Pepper Gallery

Operations Manager
07.2009 - 06.2014

Sales Consultant

Craftmatic Australia
01.2007 - 01.2009

Choice Mobiles

Telemarketing Manager
06.2005 - 01.2007

Pint on Punt

Bar Tender
03.2004 - 05.2006

Resturant Manager

The Black Horse Iver Heath
11.2002 - 02.2004

Similar Profiles

CREATE PROFILE
Elicia Ward