ELISE REDMAN
Bundall
Summary
A highly skilled Business Development Executive & Sales Professional with extensive experience in On-Premise sales, Independent Retail, and National Chain account management. Renowned for an exceptional ability to build rapport with customers and key stakeholders, leveraging relationships to drive brand visibility, sales growth, and promotional execution. Recognised within the industry for securing extensive On-Premise listings, leading to an internal running joke about the 'Elise Redman List'-a testament to the volume of accounts successfully onboarded. Expert in identifying market opportunities, building partnerships, and executing commercial strategies that deliver exceptional results. Proven success in developing On-Premise sales strategies, initiating and executing promotional activities with retail group managers, and translating consumer behaviour insights into meaningful brand activations. A commercially astute professional who combines territory planning, structured questioning strategies, and data-driven decision-making to consistently exceed sales targets.
Overview
15
15
years of professional experience
Work History
Account Manager
Delegat Australia
02.2021 - Current
- Developed strong relationships with key decision makers, collaborating closely with OnPremise customers to understand decision drivers and identify emerging trends
- Grew On-Premise market share, implementing targeted business development strategies that secured listings in premium bars, restaurants, and hospitality venues
- Known for rapidly gaining On-Premise listings, leading to widespread internal recognition of my ability to convert venues into Delegat brand advocates
- Led customer-centric sales conversations, employing High Gain questioning techniques to uncover business needs and create tailored business solutions
- Skilfully navigating initial resistance, maintaining perseverance and adaptability to gain new customers and listings
- Managed and executed engaging brand activations within On-Premise venues, increasing product awareness and rate of sale
- Built strong partnerships with key stakeholders including venue owners, ensuring volume growth and high customer satisfaction
- Built strong relationships with retail group managers to drive targeted promotional initiatives and activity, leading to significant growth and turn around in declining accounts
- Underwent detailed territory analysis, evaluating performance and identifying opportunities and set SMART goals to suit
- Successfully increased Delegat's footprint in On Premise whilst also consistently delivering National leaderboard growth and new business performance
- Conducted business reviews with National Chain accounts, ensuring brand alignment and maximising strategic opportunities
Sales Representative
Delegat Australia
01.2019 - 01.2021
- Actively managed a portfolio of On-Premise, Independent Retail, and National Chain accounts, delivering strong year-on-year sales growth
- Designed and implemented On-Premise sales initiatives, ensuring Delegat's brands were prominently positioned in high-volume venues
- Executed impactful trade activations, working closely with venue teams and independent retailers to enhance product knowledge and consumer engagement
- Developed a reputation for exceptional relationship-building, with multiple key accounts choosing to feature Delegat wines due to my personal rapport and sales strategies
- Analysed CRM data to track trends, assess promotional effectiveness, and refine sales strategies
- Managed retail promotional execution, ensuring compliance and visibility within Independent Retail and National Chain accounts
- Supported national campaigns and key selling periods, driving promotional success across multiple channels
Project Coordinator
Australasian Retail Projects
01.2015 - 01.2019
- Coordinated large-scale retail projects, ensuring seamless execution of store fit-outs, refurbishments, and branding initiatives
- Maintained strong supplier relationships, negotiating contracts and ensuring the timely delivery of projects
- Applied project management methodologies to meet key milestones, budgets, and performance targets
Project Manager - Graphic Upgrade Project
Australasian Retail Projects
01.2014 - 01.2015
- Managed the nationwide rollout of Specsavers' rebranding initiative, overseeing simultaneous venue transformations across multiple locations
- Ensured successful completion of 250+ store upgrades, coordinating logistics, compliance, and budget management
- Created detailed project schedules and tracking systems, improving efficiency and execution speed
Maintenance Coordinator
Australasian Retail Projects
01.2013 - 01.2015
- Supervised retail maintenance operations, ensuring smooth execution of all service and facility upgrades
- Streamlined contractor coordination and job tracking, reducing costs and improving turnaround times
Store Manager & Sales Leader
Lorna Jane
01.2010 - 01.2013
- Progressed from 3IC to Store Manager, leading a high-performance sales team
- Drove sales growth by 37%, exceeding revenue targets and increasing customer engagement
- Developed and implemented customer experience strategies, improving retention and brand loyalty
- Managed retail stock levels, merchandising, and store operations to maximise sales performance
Education
Diploma of Business -
National College of Business
Certificate IV in Small Business Management -
National College of Business
Advanced Diploma in Makeup & Special FX -
Star FX Makeup College
Prince2 Project Management Training - Foundation Level
Skills
- On-Premise Sales
- Market Expansion
- Independent Retail Management
- National Chain Account Management
- Strategic Business Development
- Account Growth
- Customer Engagement
- Brand Advocacy
- Relationship-Building
- Stakeholder Management
- Sales Strategy
- Territory Planning
- Trade Insights
- Consumer Behaviour Insights
- Data-Driven Sales Execution
- Market Analysis
- Retail Merchandising
- Promotional Planning
- CRM
- Sales Reporting
- Salesforce
- Power BI
- Smartsheet
- Leadership
- Training
- Team Development
Key Skills And Expertise
- On-Premise Sales & Market Expansion
- Independent Retail & National Chain Account Management
- Strategic Business Development & Account Growth
- Customer Engagement & Brand Advocacy
- Expert Relationship-Building & Stakeholder Management
- Sales Strategy & Territory Planning
- Trade & Consumer Behaviour Insights
- Data-Driven Sales Execution & Market Analysis
- Retail Merchandising & Promotional Planning
- CRM & Sales Reporting (Salesforce, Power BI, Smartsheet)
- Leadership, Training & Team Development
Programs And Software
- Sales & CRM Tools: Power BI, Microsoft Dynamics 365, Microsoft Office Suite
- Project Management & Scheduling: Smartsheet, Microsoft Project, Gantt Charts
Education And Certifications
- Prince2 Project Management Training - Foundation Level
- Diploma of Business | National College of Business
- Certificate IV in Small Business Management | National College of Business
- Advanced Diploma in Makeup & Special FX | Star FX Makeup College
Timeline
Account Manager
Delegat Australia
02.2021 - Current
Sales Representative
Delegat Australia
01.2019 - 01.2021
Project Coordinator
Australasian Retail Projects
01.2015 - 01.2019
Project Manager - Graphic Upgrade Project
Australasian Retail Projects
01.2014 - 01.2015
Maintenance Coordinator
Australasian Retail Projects
01.2013 - 01.2015
Store Manager & Sales Leader
Lorna Jane
01.2010 - 01.2013
Certificate IV in Small Business Management -
National College of Business
Advanced Diploma in Makeup & Special FX -
Star FX Makeup College
Prince2 Project Management Training - Foundation Level
Diploma of Business -
National College of Business
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