ELIZA SPINKS
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Experienced in Public Relations, managing social media accounts, creating engaging content that support KPI's and fostering relationships with key stakeholders. Able to think on my feet and work efficiently across multiple projects.
Overview
2
2
years of professional experience
Work History
PUBLIC RELATIONS & SOCIAL MEDIA COORDINATOR
FINE-DAY
Melbourne, VIC
12.2023 - Current
- Developed and implemented a comprehensive public relations strategy to increase brand awareness.
- Responded promptly to inquiries from the media and other external stakeholders.
- Built relationships with journalists, bloggers and influencers.
- Coordinated social shoots to support promotional campaigns and product launches.
- Served as the primary contact for all public relations inquiries.
- Maintained and organised database of all contacts within the media industry.
- Created PR lookbooks to be shared with influencers and journalist.
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms.
- Prepared monthly socials calender in line with key launches and promotional periods.
- End to end management of paid influencer collaborations.
- Reported social media metrics to determine audience growth rate, volume and reach.
- Collaborated with other departments to ensure brand consistency across all channels.
- Monitored customer comments on various social media channels and responded in a timely manner.
PUBLIC RELATIONS & SOCIAL MEDIA COORDINATOR
STEELE THE LABEL
Melbourne, VIC
01.2023 - 12.2023
- Maintained positive relationships with key stakeholders including journalists, bloggers and influencers.
- Prepared monthly calendar to manage online content across multiple platforms.
- Created and edited engaging content for multiple social media platforms, such as Instagram, Facebook, and TikTok.
- Researched industry trends to create content strategies.
- Identified opportunities for publicity through creative initiatives.
- Organised and negotiated paid partnerships and collaborations with influencers.
- Posted and updated content across all social media platforms.
- Respond to all customer enquires through social media.
CUSTOMER CARE SPECIALIST/ PR & SOCIAL ASSITANT
STEELE THE LABEL
Melbourne, VIC
01.2022 - 12.2023
- Worked through a high volume of enquires during peak sale periods.
- Experienced using Gorgias & Shopify.
- Answered customer inquiries via phone, email and live chat.
- Delivered personalized written support via email to provide solutions for customers.
- Provided feedback to other departments regarding any identified problems.
- Assisted on content shoots both ecommerce and social.
- Organised and packed PR sendouts.
- Updated and maintained PR database.
Education
Bachelor of Media And Communications - Marketing And Public Relations
SWINBURNE UNIVERSITY
Melbourne, VIC06.2023
Higher School Certificate (VCE) -
LUTHER COLLEGE
Melbourne, VIC11.2019
Skills
- Organised and Efficient
- Customer Service-Focused
- Relationship Building
- Personable and Friendly
- Customer Relations
- Negotiation
- Consumer Research
- Social Media Expertise
- Project Management
- Clear and Strong Communication
References
REFERENCES
Provided upon request.
Timeline
PUBLIC RELATIONS & SOCIAL MEDIA COORDINATOR
FINE-DAY
12.2023 - Current
PUBLIC RELATIONS & SOCIAL MEDIA COORDINATOR
STEELE THE LABEL
01.2023 - 12.2023
CUSTOMER CARE SPECIALIST/ PR & SOCIAL ASSITANT
STEELE THE LABEL
01.2022 - 12.2023
Bachelor of Media And Communications - Marketing And Public Relations
SWINBURNE UNIVERSITY
Higher School Certificate (VCE) -
LUTHER COLLEGE