Elizabeth Austin
Summary
Proven Sales Director with over 30 years of experience, notably at Disrupt Radio, where I spearheaded strategies that significantly boosted revenue and market share. Expert in digital, print, and radio media sales, I excel in client retention and developing innovative advertising solutions. My persuasive communication and Salesforce proficiency have consistently exceeded sales targets, fostering strong, trust-based client relationships.
Overview
30
30
years of professional experience
Work History
Sales Director
Disrupt Radio
11.2023 - Current
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Disrupt Radio is a start up company so I help expand market share, user base and revenue.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Connected with prospects through cold calling, linkedin and networking.
- Developed and maintained relationships with customers and suppliers through account development.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Managed accounts to retain existing relationships and grow share of business.
- Analyzed sales and marketing data for improved strategies.
- Developed and delivered presentations to key customers to position products and services.
- Built diverse and consistent sales portfolio.
- Informed customers of promotions to increase sales productivity and volume.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Regional Account Manger
News Corp
01.2022 - 12.2023
- Develop and drive advertising sales strategies and innovative responses to campaign briefs to grow revenue from key account retailers. Provide client-focused media solutions across all of News Corp's offerings including digital, print, video, podcasts and content integration.
- Keep tabs on daily reporting to ensure seamless campaign implementation and ensure a strong sales pipeline to drive revenue and market share growth.
- Self driven and highly motivated with a passion to hunt and cold call
- Trusted media advisor with a core focus on fostering strong media partnerships and retaining and growing your key client partnership.
- Natural networker who understands what is required to build effective relationships.
- Agile, forward-thinking and thrive within a high-performance culture to achieve sales targets and drive results.
- Provide hands-on account management including client collaborations and project management of key campaigns across digital, social, print, podcasts and content integration.
- Always meet my targets
- Selling all aspects of News Corp's digital, print, along with selling News Corps digital marketing agency News Xtend,
- 75 plus mastheads across metro and regional markets. Including inserts, magazines, podcasts and Foxtel.
Sales Director and Publisher
Label Magazine, Gold Coast Magazine and Slim Mag
10.2003 - 12.2021
- Increased revenue by implementing effective sales strategies.
- Responsible for developing and driving advertising sales strategies for a group of clients to increase their audience reach and maximise advertising revenue
- Achieve sales goals and service targets by cultivating and securing new customer relationships.
- Executed local marketing and branding initiatives to drive sales within existing and prospective accounts. Come up with new ways for the client to get maximum exposure from their advertising.
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
- Met or exceeded sales, customer service and loyalty with new and existing clients
- Quoted prices, credit terms and advertising specifications.
- Developed, maintained and utilized diverse client base.
- Built and maintained positive relationships with advertising and editorial clients.
- Develop huge digital readership of the publication.
- Worked independently with no supervision.
- Demonstrated consistent track record of overachieving sales quotas.
- Presented professional image consistent with company's brand values.
- Generated advertising for the client on various platforms.
- Met with customers to discuss and ascertain needs, tailor solutions, and close deals.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanour.
- Negotiated prices, terms of sales and added value of clients.
- Formulate, implement and manage strategic business plans to achieve and exceed revenue targets
Account Manager
Sea Fm Southern Cross Austereo
03.1995 - 08.2003
- Delivered engaging and polished presentations to highlight products and draw favourable competitor comparisons.
- Built good relationships with clients by developing innovative and creative advertising ideas and signed clients up on a long term basis.
- Booked specific time placement for clients and came up with joint promotions that benefited 90.9 SEA FM that also engaged the listener and generated revenue and floor traffic for the client.
- Repeatedly met budget and employers expectations.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities and promotions.
- Listened to client feedback and worked with them to come up with new ideas and promotions that encourage a higher spend.
- Achieved monthly budget and grew sales with the client and always chased new business.
Education
Business Degree - Business And Management
Griffith University
Gold Coast Campus09.1988
Skills
- Digital, Print and Radio Media Sales
- Understanding of sales retention
- Sales and generating invoices
- Sales contracts and agreements
- Sales and marketing expertise
- Salesforce
- Agency Sales
- Sales experience over 30 years on the Gold Coast
- Monitoring sales trends
- Revenue retention, growth and servicing key advertising accounts across Australia
- Teamwork and Collaboration
- Time Management
- Customer Service
- Microsoft Word
- Google Drive
- PowerPoint
Timeline
Sales Director
Disrupt Radio
11.2023 - Current
Regional Account Manger
News Corp
01.2022 - 12.2023
Sales Director and Publisher
Label Magazine, Gold Coast Magazine and Slim Mag
10.2003 - 12.2021
Account Manager
Sea Fm Southern Cross Austereo
03.1995 - 08.2003
Business Degree - Business And Management
Griffith University
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