Elizabeth Bowen

• Maximized efficacy of client portfolios by adapting strategies to current market trends.
• Optimized email campaigns to increase open and click-through rates.
• Devised content strategy to effectively engage target audiences.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Boosted brand awareness and generated leads while managing external marketing campaigns.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Independently developed staff growth plans and monthly performance assessments for training purposes
• Collaborated with cross-functional teams to ensure consistent branding across all client touchpoints and communications channels.
• Oversaw preparation of all marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Coordinated with design and media teams to develop high-quality creative assets.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Conducted market research to identify new opportunities and target markets.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Streamlined internal communication and processes, ensuring alignment between marketing objectives and organizational goals.
• Assisted in establishing revamped brand guidelines to ensure consistency across all marketing materials and communications for M/I/A.
• Monitored competitor activities, adapting strategies to maintain competitive advantage.
• Conducted market research to identify trends, informing product development and positioning strategies.
• Assisted in crafted, pitching and securing new business.
• Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
• Trained junior marketing staff, elevating team capabilities and performance.
• Negotiated with service providers, securing favourable terms and supporting budget objectives.
• Provided in-depth monthly reporting on all clients and staff performance, including billable hours.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Assisted in the interviewing, procurement and training of new staff.
• Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.
• Organized and coordinated conferences and monthly meetings.
• Collaborated on special projects to improve overall business operations within the organization efficiently.
• Answered high volume of phone calls and email inquiries.
• Served as a liaison between departments to facilitate effective communication throughout the company.
• Used advanced software to prepare documents, reports, and presentations.
• Facilitated training and onboarding for incoming office staff.
• Prepared and edited presentations on behalf of executives for both internal meetings and external conferences.
• Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
• Streamlined operations and prioritized tasks, allowing senior staff to increase productivity.
• Streamlined communication between departments, resulting in more effective project coordination and execution.
• Enhanced executive decision-making with comprehensive research and detailed reporting.
• Assisted in preparation of high-stakes presentations, contributing to successful project pitches and client meetings.

• Served as the primary point of contact for clients, working closely to understand their needs and provide solutions.
• Managed a portfolio of key accounts: Jaric Group, Monitor Group, Renaissance Retirement Living, Dust-A-Side Australia, Dust-A-Side South Africa, Wickham Terrace Dental, Allcon Group & and ServeDoc.
• Developed a deep understanding of clients' businesses, industries, and goals to identify opportunities to grow accounts.
• Extracted pertinent information from clients to construct briefs and plans for key initiatives to deliver on their objectives, whilst maintaining oversight of ongoing projects.
• Planned, coordinated, and executed marketing projects, including campaigns, digital advertising, creatives, social media, and website developments.
• Worked closely with highly skilled strategic, creative and technical teams to develop exceptional results-oriented work.
• Collaborated with internal teams to ensure timely delivery and prompt resolution of issues.
• Monitor and report on account performance, lead nurturing, customer relationship management, client satisfaction, and retention rates.
• Provided expertise, strategy, data insights, industry research and concepts with a keen eye for design, copywriting, and branding elements in digital marketing campaigns.
• Stayed up-to-date with industry trends, best practices, and competitive activity to improve services and remain ahead of the curve.
• Undertook rigorous training and development, gaining HubSpot Certification in sales, social media, SEO, and inbound Marketing.

• Headed marketing department, developed, led, implemented & executed the overall marketing plan for social media.
• Shopify & eCommerce website management, including the creation of categories, pages, uploading & tagging products with meta descriptions to optimize SEO.
• Copywriting for web, e-commerce, social media, product descriptions, blog journal articles, EDMs, aftercare booklet, & press releases.
• EDM Management, including the creation of Drip Marketing Customer Journey Workflows to drive sales, website traffic & brand loyalty.
• Google Business Profile Management.
  • Assisted in launching the company brand & website, as well as providing an organic launch campaign to drive brand awareness, sales & followers.
  • Led the development & implementation of all marketing plans, with a focus on growing audiences and uptake of products & services
  • Brought to life the brand's identity in consultation with CEO & Founder
  • Undertook in-depth, ongoing research to create innovative branding & marketing strategies. Conducting strategic marketing analysis to help guide marketing messages.
• Collaborated with model agencies & influencers for USG campaign content.
• Monitoring, reviewing, & reporting on all marketing activities, results.
• Ensuring that website policies, marketing & copyright regulations comply with accepted professional standards, policies, procedures, & legislation.
• Managed projects from briefing to completion with creative agency & contract design team.
• Developed creative direction & brief for Creative Still Life Photography.
  
• The below grassroots & social media campaign success is compared with the previous one-month period (Mar 27 - April 25) based solely on organic growth, in the lead-up to the website launch (April 26 – May 25):
  Social: Accounts Reached: +159%, Accounts Engaged: +78.5%, Total Followers: +64%

• Head of marketing department, developed, led, and executed marketing plans for over 11 locations; led all aspects of delivery and evaluation including, but not excluded to, internal & external communications, creation and dissemination of marketing materials, exhibition collateral, events, collaborations, partnerships, local marketing grass-roots tactics, sales training, print, outdoor, advertising, digital and social media.
  • Secured critical hire of Marketing & Communications Executive report, providing excellent training and mentorship.
  • Management of an allocated budget, including strategy development to best allocate resources for optimal results across lead generation and ROI.
  • Collaborated with all departments, internal and external stakeholders independently, producing and leading critical project management plans and reports on campaign deliverables, including artists, suppliers, digital agencies, and media outlets.
  The below success and increase in results are compared against the previous eight-month period (September 21- April 22) prior to my time with Lyons Gallery (April 22 – November 22).
  
  Lead Generation:
  Digital Lead acquisition increase of 116% in Q3 from Q1
  
  Social:
  Facebook page reach: +24%
  Facebook page visits: +161%
  Facebook new page likes: +97.7%
  New Instagram followers: +80.5%
  Instagram reach: +844%
  
  Digital advertising campaigns across Instagram & Facebook:
  Paid reach: +208.1K %
  Paid impressions: +158.9%
  
  Website Traffic:
  Users: +119%
  Sessions: +109.6%
  Bounce rate decreased from 29.4% to 11.23% vs September 21 to April 22.

• Supported financial management processes by assisting with budget planning and expense tracking.
• Prepared meeting agendas and materials to ensure productive discussions during board meetings or executive sessions.
• Facilitated effective communication between executives and their direct reports through timely correspondence management.
• Responsible for coordinating the development and implementation of ACON's marketing campaigns across full spectrum of communication media including print, outdoor, digital and social
• Management of an allocated budget, including strategy development to best allocate resources
• Liaise with suppliers on campaign deliverables including printers, creative agencies, digital agencies, media outlets, as well as internal stakeholders
• Provide on-site direction and production support for shoots/filming and campaign activations such as Mardi Gras Fair Day and Mardi Gras Parade
• Contributed to social media content research and creation, monitoring and moderating engagement
• Contributed to the curation of website blog topics on sexual health and wellness: content research, creation and publishing
• Responsible for coordinating the development and implementation of ACON's marketing campaigns across full spectrum of communication media including print, outdoor, digital and social
• Management of an allocated budget, including strategy development to best allocate resources
• Liaise with suppliers on campaign deliverables including printers, creative agencies, digital agencies, media outlets, as well as internal stakeholders
• Provide on-site direction and production support for shoots/filming and campaign activations such as Mardi Gras Fair Day and Mardi Gras Parade
• Contributed to social media content research and creation, monitoring and moderating engagement
• Contributed to the curation of website blog topics on sexual health and wellness: content research, creation and publishing

• Streamlined executive communication by managing emails, phone calls, and scheduling appointments.
• Aided in the recruitment process by screening resumes, scheduling interviews, and assisting with candidate selection.
• Contributed to budget management by monitoring expenses and providing detailed expenditure reports regularly.
• Managed office inventory, tracking supplies and placing orders to ensure smooth daily operations.
• Screened calls and emails and responded accordingly to support executive correspondence.
• Improved office efficiency by implementing new filing systems and document management processes.
• Delivered exceptional organizational support enabling executive focus on high-level strategic initiatives fostering company growth.
• Management of an allocated budget, including strategy development to best allocate spending
  across various campaigns to deliver highest impact results and growth.
• Independently manage all internal and external communications: website copy, email, customer
  feedback, wholesale partnerships and dissemination of eDMs
• Develop and implement effective marketing strategies campaigns to build customer loyalty,
  customer satisfaction, brand awareness and strategic growth outcomes
• Manage all partnerships, collaborations for effective brand awareness, strategic growth outcomes,
  enhancing image and quality perceptions
• Negotiate contracts and trade agreements as well as invoice management on multiple large and
  complex strategic initiatives enhancing growth outcomes
• Prepare detailed media activity reports across digital, social, and print media for management to
  ascertain effective strategy and budgetary outcomes
• Independently manage special events, marketing campaigns and creation of digital content,
  including hiring photographers, fashion models, event spaces. Collaborated with internal and
  external stakeholders, implemented extensive plans for the management of successful events
• Research key business challenges, customer behaviour, target audiences, competitive activity, and
  environmental factors that impact programs within the business and assigned departments to
  increase productive brand capabilities.
• Adjust and communicate plan changes as necessary to ensure costs for materials, media, and
  labour is in line with the sales potential for a specific product or campaign
• Management of an allocated budget, including strategy development to best allocate spending across various campaigns to deliver highest impact results and growth.
• Independently manage all internal and external communications: website copy, email, customer feedback, wholesale partnerships and dissemination of eDMs
• Develop and implement effective marketing strategies campaigns to build customer loyalty, customer satisfaction, brand awareness and strategic growth outcomes
• Manage all partnerships, collaborations for effective brand awareness, strategic growth outcomes, enhancing image and quality perceptions • Negotiate contracts and trade agreements as well as invoice management on multiple large and complex strategic initiatives enhancing growth outcomes
• Prepare detailed media activity reports across digital, social, and print media for management to ascertain effective strategy and budgetary outcomes
• Independently manage special events, marketing campaigns and creation of digital content, including hiring photographers, fashion models, event spaces. Collaborated with internal and external stakeholders, implemented extensive plans for the management of successful events
• Research key business challenges, customer behaviour, target audiences, competitive activity, and environmental factors that impact programs within the business and assigned departments to increase productive brand capabilities.
• Adjust and communicate plan changes as necessary to ensure costs for materials, media, and labour is in line with the sales potential for a specific product or campaign