Summary
Overview
Work History
Education
Skills
Residential Status
Certification
Achievements
Timeline
Generic

ELIZABETH GEORGE

South Yarra, Victoria,VIC

Summary

Elizabeth is a motivated professional with a strong will and look out for opportunities to learn and add value to every situation. Her previous experience of working in high- performing global and diverse external communications teams makes her agile and ready to take on responsibility whenever they present. With a proactive approach to every task, a keen eye for detail and experience in global corporate communications, marketing and media relations, Elizabeth will be a valuable addition to any organisation in need of great collaboration, interpersonal, multitasking abilities and strategic corporate communications.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing and Communications Coordinator

Rapid Hardware Group
Melbourne, Victoria
01.2024 - Current
  • Contribute to the development and execution of marketing and communications initiatives by generating compelling content, including crafting copy for social media platforms and other marketing materials such as website content and product descriptions.
  • Managing content creation, scheduling, and engagement tracking across official social media channels.
  • Maintaining and updating Company Websites, Bunnings backend for Rapid Hardware Group, and Product Information Management system Plytix with accurate descriptions, prices, and relevant images.
  • Conducting market research to identify industry trends and analyze competitor activities to provide valuable insights and market analysis.
  • Supporting the content creator photographer/videographer during photo and video shoots administration.
  • Collaborating with external advertising agencies, production teams, and support personnel to develop and coordinate advertisements, promotions, and advertisement opportunities.
  • Liaising with advertising agencies or staff to organize promotional campaigns for products, organizations, or individuals.
  • Writing, editing, and producing content for the quarterly newsletter.
  • Generating content for the LinkedIn company page and Employment Hero newsfeed, covering topics such as new hires, staff events, and community initiatives.
  • Fulfilling various administrative and marketing responsibilities as needed by the business, such as organizing and coordinating annual offsite events, trade shows, and company events.

Digital Communications and Marketing Lead

Inspired Green Australia
Melbourne, Victoria
11.2023 - 01.2024
  • Contract based part time job role as the Digital Communications and Marketing Lead.
  • Provide support in the planning, coordination, and execution of promotional campaigns under the Victorian Energy Upgrade (VEU) Program and Energy Savings Scheme (ESS) in New South Wales.
  • Regular coordination with external design teams to develop creative materials such as brochures, email marketing campaigns, newsletters, and advertisements.
  • Developing SEO blog content for website and social media platforms (Facebook, Instagram and LinkedIn).
  • Competitor research and market analysis to develop strategic digital marketing and communications business plans to support business objectives.
  • Social media content creation and performance analysis reporting.
  • Monitoring social media trends and best practices to drive continuous improvement.
  • Evaluation of campaign success by tracking relevant KPIs and metrics.
  • Collaboration with internal teams including sales, operations, finance, management and HR to ensure alignment of overall objectives across departments.
  • Ownership and maintainence of a library of marketing collateral including images and videos.
  • Development of brand marketing strategies and providing input into the development of brand guidelines for consistency across channels.
  • Planning and execution of marketing and advertising campaigns for online, print and other mediums.

External Communications Advisor

ATKINS
Bengaluru, India
12.2021 - 06.2023
  • Stakeholder Management- Collaboration with Internal and External Stakeholders for global communications
  • Media research and Media Relations- Maintained an up-to-date database of contacts within the communications and media industry
  • Strategic corporate communication- developed event briefs, press releases, social media content and marketing materials, business communication plans, key messages and video scripts
  • Advised and supported communications team during strategy development and social media management meetings
  • Digital Communications and marketing communications- Executed communications strategies, updation of website content and chair online training sessions by using digital platforms to drive employee engagement
  • Developing monthly, Nectarine/quarterly reports and full year reports summarizing campaigns and initiatives
  • External Events- Organized events such as product launches and presentations
  • Media Monitoring for media mentions of company products or services across multiple platforms
  • Consulted with advertising/media agencies to arrange promotional campaigns for National days and events

Broadcast Journalist & Media Coordinator

Newyear Media Broadcasting Pvt Ltd
Cochin, India
10.2020 - 11.2021
  • Developed and implemented targeted communications for website and news production
  • Media research, news writing, script and video production
  • After eight months of my work experience with the company -promoted as Media Coordinator (Head of the Department)
  • Chairing daily Editorial meet and, planning and execution of media campaigns
  • Covered State (West Bengal) 2021 Assembly Election, Covid-19 news stories, investigative stories, documentaries and lifestyle news stories

Freelance Email Marketer

Weaving Thoughts (Gaia Media)
New Delhi, India
10.2020 - 02.2021
  • Market Research for target audience
  • Curate email pitches and share with the target audience
  • Monitoring performance of email pitches and sharing a report for the same
  • Created and implemented email campaigns to increase customer engagement

Digital Content Creator

The Wayfarer- food for the hippie soul
, India
01.2019 - 05.2021
  • Self owned travel blog to share travel experiences- travel blogs, videos and picture gallery
  • Adobe premier pro and Adobe photoshop for video and image editing

Education

Master of Arts - Journalism And Mass Communication

Bengaluru North University
Bengaluru, Karnataka, India
10.2020

Bachelor of Arts - English Literature And Communication Studies

Mahatma Gandhi University
Kerala, India
05.2018

Skills

Public Relations

Content Writing and Editing (SEO)

Corporate Branding and Brand Communications

Stakeholder Management

Media Research and Media Relations

Digital Communications and Marketing

Social Media Content Creation and Management

Asana, Brandwatch, My Investis, Wordpress, Microsoft Office

Canva Adobe Photoshop, Adobe Premier Pro, Serif Affinity, Brightcove

Residential Status

Permanent Resident (Australian PR Holder)

Certification

  • Introduction to Digital Journalism- Reuters
  • Master Media Relations- A PR Course for Pitching Media
  • Copywriting Bootcamp- Master Copywriting for 2023 & Beyond
  • The Four Levels of Writing Mastery

Achievements

  • Thesis – A Study on Bangalore Youth’s Perception on Homosexuality Portrayed in Advertisements
  • First rank holder for Master of Arts- Mass Communication and Journalism
  • Best Paper Award for my paper titled - “Indian Youth Perception on Social Media Being a Major Platform in Leading to Startup Success”
  • Four research paper publications in National and International Journals and Books
  • Best Performer of the Month Award- Newyear News Broadcasting in 2021
  • Curated storyline and script for a short film titled ‘DWAYAM’– Addressing Gender Identity Conflicts and Its Impact on Mental Health. It also won Consolation prize for MSFF 2020 (MeHeLP Short Film Festival)
  • Interviewed India’s first Broadcast Journalist from Transgender community
  • Was part of the Editorial Board of the college magazine

 

Timeline

Marketing and Communications Coordinator

Rapid Hardware Group
01.2024 - Current

Digital Communications and Marketing Lead

Inspired Green Australia
11.2023 - 01.2024

External Communications Advisor

ATKINS
12.2021 - 06.2023

Freelance Email Marketer

Weaving Thoughts (Gaia Media)
10.2020 - 02.2021

Broadcast Journalist & Media Coordinator

Newyear Media Broadcasting Pvt Ltd
10.2020 - 11.2021

Digital Content Creator

The Wayfarer- food for the hippie soul
01.2019 - 05.2021

Master of Arts - Journalism And Mass Communication

Bengaluru North University

Bachelor of Arts - English Literature And Communication Studies

Mahatma Gandhi University
  • Introduction to Digital Journalism- Reuters
  • Master Media Relations- A PR Course for Pitching Media
  • Copywriting Bootcamp- Master Copywriting for 2023 & Beyond
  • The Four Levels of Writing Mastery
ELIZABETH GEORGE