Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Elizabeth McLellan

Melbourne,VIC

Summary

A results-driven digital marketer with strong background in client relationship management and strategic planning. Known to flourish in project management, website optimisation, and digital strategy, driving innovation and client satisfaction. Highly collaborative, ensuring team synergy and adapting to evolving business needs. Possesses excellent communication and problem-solving abilities, valued for reliability and results orientation and believe in continuous growth and development.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Client Partner

Inlight
04.2024 - Current
  • Strategically managed client relationships, ensuring alignment with business priorities and objective, resulting in a 25% increase in customer satisfaction scores.
  • Identified and solution problems through use of research and data within client digital ecosystem to evolve digital projects and platforms.
  • Actively searched for growth opportunities within existing client accounts, formulating account plans and strategies, contributing to a 15% growth in account revenue
  • Managed account relationships and activities, resulting repeat business
  • Collaborated with the Delivery team to ensure projects were completed on time, within budget and met client expectations, achieving a 95% on-time delivery rate.
  • Exceptional communication and negotiation skills, effectively managing project scope and changes, reducing scope creep by 10%

Digital Producer

Interactive
01.2021 - 03.2024
  • Led website development to enhance usability, boosting traffic by 300% in three months
  • Focused on accessibility improvements, resulting in increased user engagement
  • Implemented user-centric design strategies, achieving significant traffic growth
  • Managed and updated 4 websites, including content creation, security testing and improvements, on-page optimisation and daily updates.
  • Expert in using and analysing data with Google Analytics 4 and PowerBi, providing strategic insights across business units and collaborating with stakeholders to enhance data-driven decision-making processes.
  • Interpreted complex data sets to inform digital production strategies and drive innovation and improvements within the website ecosystem
  • Lead the redevelopment and automation of the CX Survey process in collecting NPS results, achieving a 450% increase of response rates
  • Achieved operational efficiency through effective implementation and management of third-party integrations within the website, facilitating cross-platform synergy, improving user engagement and data accuracy.

Marketing Coordinator

Interactive
09.2019 - 12.2020
  • Executed all daily marketing operations and developed B2B marketing programs including email direct marketing (EDM), webinars, in-person events, and social media content creation.
  • Coordinated marketing efforts with internal teams, ensuring seamless execution and fostering a supportive and innovative work environment.
  • Managed and initiated data-based, email marketing campaigns including nurture, re-engagement and targeted promotions, increasing user engagement by 150%
  • Improved lead scoring automation process to help track, record and target leads from Web to CRM database, resulting in a 40% increase to sales conversions
  • Collaborated closely with Marketing Managers, developing and executing strategies across always-on and campaign specific activities, achieving 98% initiatives ran on time and budget
  • Segmented and refined prospect lists for tailored campaign targeting
  • Authored and edited evergreen content for the website including articles, blogs, case studies and press releases, increasing site traffic by 25%
  • Drove the development and implementation of UTM tracking strategy, resulting in a 300% decrease in unsegmented data

Senior Sales Support and Operations Lead

Interactive
08.2016 - 07.2019
  • Led high-profile client management, ensuring satisfaction and retention
  • Collaborated Account Executives and Business Development Managers to surpass customer expectations and strengthen relationships.
  • Resolved client issues promptly, improving service efficiency and trust, increasing client satisfaction by 25%
  • Sourced solutions and pricing structures for large-scale tenders, focusing on customers long-term infrastructure and IT planning.
  • Generated detailed customer account financial reports and presentations, utilised by customers to forecast spending.
  • Innovated the Distributor and Reseller Pricelist, enhancing its usability and content creating a user-friendly experience. Implementing a ‘self-service' model, enabled over 500 resellers across Australia and New Zealand to promptly access quotes and propelled the business arm to become the 3rd most profitable revenue stream.

Student Services Coordinator

MCI Solutions
02.2016 - 08.2016
  • Maintained customer database accuracy, enhancing data integrity and support for all departments.
  • Prepared detailed customer reports, aiding in cross-departmental collaboration.
  • Implemented procedures improving internal communication and operational efficiency.
  • Coordinated student services at MCI Solutions, enhancing student satisfaction through efficient communication and support.

Disney Cultural Representative and Trainer

Walt Disney World Company
09.2013 - 09.2014
  • Led training for 20+ colleagues, enhancing team skills and efficiency.
  • Awarded Trainer of the Year for dedication and adherence to Disney policies.
  • Managed stock, invoicing, and sales, ensuring smooth operations.
  • Completed training to exceed guest expectations and strengthen relations, winning various awards during the 1-year contract
  • Contributed to Disney's global reputation through policy-based instruction.

Education

Bachelor of Arts - History And Finance

University of Guelph
Guelph, Ontario Canada

Postgraduate Diploma - Marketing

Ryerson University
Toronto, Ontario Canada

Skills

  • Project Management
  • Marketing Automation
  • Performance Tracking and Analytics
  • Website Optimisation
  • Content Strategy and SEO Optimisation
  • Client Retention and Satisfaction
  • Digital Strategy and Innovation
  • CMS management

Certification

  • Google Analytics 4 Certified
  • Braze, Marketer Certified
  • Adobe Marketo Certified
  • CMS experience using Contentful, Wordpress, Sanity, Drupal
  • Advanced HTML and CSS
  • Intermediate JavaScript and Python



Timeline

Client Partner

Inlight
04.2024 - Current

Digital Producer

Interactive
01.2021 - 03.2024

Marketing Coordinator

Interactive
09.2019 - 12.2020

Senior Sales Support and Operations Lead

Interactive
08.2016 - 07.2019

Student Services Coordinator

MCI Solutions
02.2016 - 08.2016

Disney Cultural Representative and Trainer

Walt Disney World Company
09.2013 - 09.2014

Bachelor of Arts - History And Finance

University of Guelph

Postgraduate Diploma - Marketing

Ryerson University

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Elizabeth McLellan