Elizabeth Webber
Thornbury,Australia
Summary
I am a results-driven Senior Commercial Leader and Business Development Specialist with a proven track record of driving sales growth, fostering high-performance teams, and building strategic partnerships. Over the past five years, I have led multi-year partnerships with top Australian advertisers, boosting revenue and strengthening client relationships. As a People Leader, I scaled teams from 3 to 30, delivering exceptional results and exceeding revenue expectations. I excel at stakeholder engagement, executing million-dollar partnerships with an average ROI of 200%, and presenting strategic insights to C-suite stakeholders. With extensive experience in managing complex client relationships across multiple platforms, I have consistently delivered significant revenue growth, including increasing revenue by 150% and driving a 200% increase in booked budgets. My focus is on achieving long-term business success through innovative strategies and leadership.
Overview
6
6
years of professional experience
Work History
Head of Sales
News Corp Australia
Melbourne
07.2024 - Current
- Led High-Performing Sales Team to Exceed Targets: Successfully led and empowered a team of Group Client Partners, fostering a culture of collaboration and excellence
- Through ongoing training and strategic support, the team consistently surpassed sales targets and achieved continuous growth
- Developed and Executed Strategic Sales Plans: Spearheaded the development and implementation of strategic sales plans aligned with business objectives, leveraging cutting-edge digital sales platforms and analytics to inform decisions, resulting in increased revenue generation
- Optimized Sales Processes for Enhanced Efficiency: Refined and streamlined sales processes to improve overall productivity and support sales initiatives, directly contributing to more efficient operations and better alignment with business goals
- Implemented Bespoke Sales Data Dashboard: Designed and launched a custom reporting dashboard, enabling more accurate forecasting and data-driven decision-making
- The tool allowed for the identification of underperforming sales metrics, enabling timely interventions and better alignment with targets
- Drove Revenue Growth Across Print & Digital Channels: Orchestrated revenue growth by identifying key opportunities across both print and digital channels
- Developed innovative sales strategies and nurtured strong client relationships, consistently optimizing revenue streams
- Monitored Market Trends to Drive Strategy: Continuously monitored market dynamics and industry trends, proactively adapting sales strategies to leverage emerging growth opportunities and maintain a competitive edge
- Cultivated Strong Client & Stakeholder Relationships: Built and maintained robust relationships with senior clients and internal stakeholders, establishing the company as a trusted partner
- Delivered strategic solutions, key presentations, and negotiated successful outcomes to drive client satisfaction and business growth
- Presented Key Market Insights to Senior Management: Delivered actionable insights and reports on sales performance to senior management, highlighting key trends and providing recommendations for strategic initiatives that directly contributed to business growth
Head of Client Strategy & Solutions
News Corp Australia
Melbourne
05.2022 - 06.2023
- Exceeded Sales Revenue Targets Across Allocated Sales Patch: Successfully led the Newsamp team in consistently surpassing revenue targets within the assigned sales patch
- Collaborated closely with Sales and Digital Solutions teams to contribute to both local and national revenue goals
- Developed and Executed High-Impact Business Strategy: Crafted and implemented a comprehensive business strategy that drove both individual and team-level success, consistently exceeding sales targets and ensuring sustained revenue growth
- Led Cross-Functional Collaboration for Seamless Execution: Spearheaded collaboration between multiple teams, including Client Solutions, Client Strategy & Insights, Sales, and Digital Solutions
- Managed the alignment of vision, business planning, engagement roadmaps, and priorities across the sales patch, ensuring smooth delivery of client solutions
- Built and Strengthened Key Client & Agency Relationships: Developed and maintained strong, long-lasting relationships with key clients, agencies, and senior internal stakeholders, including Product Integration, Directors of Digital and Brand Solutions, Editorial, Commercial Integration, and other critical teams
- Leveraged Relationships to Drive Client-Centric Solutions: Utilized relationships with internal and external stakeholders to open doors and foster collaboration across teams, enabling the creation of customized, client-focused solutions that amplified customer outcomes
- Fostered High-Performance Team Culture: Cultivated a high-performance environment by providing clarity on strategic objectives and deliverables
- Ensured the team was aligned with the overall strategy, empowering them to take ownership of their roles and deliver exceptional results
Group Sales Director – VIC
News Corp Australia
Melbourne
03.2021 - 05.2022
- As Group Sales Director, lead and manage the largest Consortium agency patch at News Corp Victoria, representing News Corp's full suite and assets to Group M, OMG, PMX, Essence, CHE P, and the AFL
- Collaborated with Senior Leadership to Align and Achieve Business Goals: Worked closely with senior leadership to understand key business objectives and successfully facilitated their delivery, ensuring alignment across teams and consistent progress towards business goals
- Developed and Executed Winning Business Strategy: Created and implemented a robust business strategy that empowered the team to consistently exceed sales targets, driving both individual and team-level success and contributing significantly to the overall business growth
- Transformed Team Culture for High Performance: Successfully embedded a new culture within the team, resetting KPIs and building a high-performance team within just six months
- Instilled a sense of purpose, accountability, and excellence that led to sustained performance improvements
- Maintained a Culture of Collaboration and Creativity: Ensured the team operated within a high-performance, collaborative, and creative environment, consistently achieving commercial goals while fostering innovation and teamwork
- Guided Team to Deliver Creative Concepts Based on Industry Trends: Analyzed industry trends and provided strategic guidance to the team, enabling them to develop and deliver creative concepts that aligned with client expectations and industry needs, resulting in greater client satisfaction
- Identified and Developed New Revenue Streams: Identified key opportunities for the business to diversify and grow revenue streams, including engaging with external clients
- This proactive approach helped expand the business's reach and drive additional revenue growth
Head of Network Partnerships
News Corp Australia
Melbourne
01.2019 - 04.2021
- Head of Network Partnerships VIC was a greenfield role, created to lead and manage Network Partnerships and drive client-focused revenue solutions, product knowledge, and awareness with Sales in Victoria
- Oversaw the delivery and tracking of revenue aligned to each of the Network Partnership portfolios for Victoria which constituted over $130M of revenue
- Responsible for the leadership and development of the Network Partnerships team including providing coaching and support
- Developed and delivered a team strategy anchored within business goals to set up a new team and culture
- Grew team from 3 to 15 direct reports
- Developed and delivered Business Workshops to enable commercial and strategic business planning and pipelining
- Managed multiple divisions, systems, and processes to champion the end-to-end delivery, of a client-centric and unique solution
- Nurtured integral working relationships with internal senior stakeholders
- Developed and maintained key external relationships with a range of Senior Client and Agency stakeholders
- Championed a cohesive relationship with senior Sales Leads facilitating regular inter-departmental communication and collaboration
- Pioneered, a Reward and Recognition program during Lockdown that highlighted consistent hard work to Senior Leadership and drove engagement
- Championed a culture-centric learning and development plan for all team members during COVID, to maintain engagement
- Developed a new forecasting and reporting framework to accurately forecast budget and track conversion providing transparency to multiple stakeholders
Education
MINI MBA -
Mark Ritson
01.2018
MANAGING PEOPLE FOR PERFORMANCE -
01.2017
BA - COMMUNICATIONS, ADVERTISING
Charles Sturt University
01.2006
HSC -
Roseville Ladies College
01.2002
Skills
- Conversion Tracking & Analysis
- Budget Planning and Management
- Performance Reporting
- Forecasting and Reporting
- Thought Leadership
- Forming Profitable Relationships
- Stakeholder Leadership
- Sales strategy
- Client relationship management
- Sales forecasting
- Market analysis
- Cross-functional collaboration
- Team leadership
- Client-centric solutions
- Coaching and mentoring
References
References available upon request.
Additional Work History
https://www.linkedin.com/in/elizabethwebber/
Profile Snapshot
Head of Sales, News Corp Australia, 01/01/15, Head of Client Strategy & Solutions, Group Sales Director (VIC), Head of Network Partnerships (VIC), Client Solutions Director (NSW), Group Solutions Manager, Key Account Manager, Pacific Magazines, Turner International, Adcorp, Gulliver Orr Fletcher Burrows
Timeline
Head of Sales
News Corp Australia
07.2024 - Current
Head of Client Strategy & Solutions
News Corp Australia
05.2022 - 06.2023
Group Sales Director – VIC
News Corp Australia
03.2021 - 05.2022
Head of Network Partnerships
News Corp Australia
01.2019 - 04.2021
MINI MBA -
Mark Ritson
MANAGING PEOPLE FOR PERFORMANCE -
BA - COMMUNICATIONS, ADVERTISING
Charles Sturt University
HSC -
Roseville Ladies College
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