Eliza Dedman

With over 10 years of experience in business development, team leadership, and operational strategy, I bring a proven track record of driving sales growth, building engaged teams, and delivering high-quality customer outcomes. I’m excited by Lyka’s mission to revolutionise pet wellness, and I’m confident my commercial acumen and operational discipline can help fuel your next phase of growth.

In my most recent roles leading strategy and brokerage functions, I’ve successfully managed national teams, built strong B2B pipelines, and delivered on both customer satisfaction and revenue targets. I have a deep understanding of the end-to-end sales lifecycle—mapping key decision-makers, identifying growth opportunities, and ensuring the smooth execution of complex deliverables. My hands-on leadership style, paired with a data-driven approach, allows me to optimise team performance while remaining focused on customer experience and operational excellence.

I thrive in dynamic environments and have consistently been recognised for my ability to build trusted partnerships —internally with cross-functional teams, and externally with stakeholders and clients. I am motivated by working for a values-led organisation and would be proud to contribute to Lyka’s purpose-driven brand by ensuring your sales engine and operational functions scale sustainably and strategically.