Elke Guntz

• Conception of a webinar on Content Creation with AI-Tools
• Social Media Content Creation
• Writing Newsletters

• Cross-Channel Sales Marketing

Mobility & Tourism Unit

• Copywriting for a client of the aviation industry
• Social Media Community Management
• Social Media Content Development
• Social Media Reporting

• Communication consulting for internal start-ups
• Planning and preparation of events and merchandise
• Writing and editing of LinkedIn posts
• Creation of monthly newsletter

• Campaign Management: developing target specific advertising material for the audience of software developers in the field of autonomous driving as a further refinement of the global marketing campaign 'LikeABosch' and 'Work LikeABosch'
• Social Media Management: support in the roll-out of the new communication strategy of the Bosch career channels (Instagram, LinkedIn, Facebook, YouTube)
• Internal Stakeholder Communications: implementation and creation of a newsletter for frequent stakeholder updates, preparation and training of a 'personnel marketing toolbox' in order to reinforce the collaboration of recruiting, personnel marketing and hiring managers, concept about recruiting on trade fairs
• University Marketing: selection of scholarship holders and conducting a moderation- and presentation training

• As first intern in the newly developed department I supported the head of personnel marketing in establishing the department, e.g. calculating capacities of human capital, benchmark analysis, branding of the 'People Acquisition Campus'
• Developed a communication strategy to strengthen the inter-divisional communication with stakeholders
• Copywriting and editing of visuals for digital-marketing campaigns
• Preparation of agency briefings and tasks for campaign pitches

• Editing of product assets with Photoshop or InDesign, creation and support of the global Corporate Social Responsibility and Sustainability Webpage, creation of social media posts (YouTube, LinkedIn, Facebook and Twitter), competition analysis and data maintenance

• Change Management: support of the change management process by developing and implementing an internal communication strategy; preparation of workshops
• Stakeholder Management: preparation and follow-up of meetings and taking minutes
• Lean Management: support with lean management initiatives
• Internal Communications: writing the monthly market newsletter
• Event Planning: internal health campaign
• KPI Updates
• Supporting the Service and Account Manager in day-to-day business

Fulfilled my dream of living abroad and learning Spanish from scratch. To this day I am continuously improving my language skills. I further helped to promote the academic, social and mental development of a Spanish third grader.