Summary
Overview
Work History
Education
Skills
Languages
Timeline
Painting, Writing, Reading, Hiking, Tennis, Swimming, Travelling
Hi, I’m

Ella Luu

Melbourne

Summary

Dynamic entrepreneur from The Custom Kicks Australia, adept in strategic digital marketing and relationship building, spearheaded a venture to $200,000+ revenue with over 500 positive reviews. Excelled in digital marketing and customer service, demonstrating significant brand growth and a high satisfaction rate through innovative strategies and strong leadership.

Overview

4
years of professional experience

Work History

Sunshine Primary Health

Digital Marketing Intern
03.2024 - 06.2024

Job overview

Enhanced the design and functionality of the clinic’s website and improved social media strategy and SEO.

  • Improved website design to boost digital presence and user engagement.
  • Developed a strategic digital marketing plan with a detailed proposal and timeline.
  • Communicated regularly with the owner and team members for approvals and collaboration.
  • Implemented new branding ideas and improved social media design.
  • Enhanced SEO to increase online visibility and attract more traffic.
  • Created engaging content for TikTok, Facebook, and Instagram.
  • Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Optimized website content and images to improve search engine rankings.

Key Achievements

  • Increased conversion rates and reduced bounce rates by 10% within three months.
  • Enhanced user engagement through optimized landing pages and clear call-to-action buttons.
  • Boosted website traffic through effective SEO strategies
  • Learned and utilized Wix for web development, enhancing technical skills.

The Custom Kicks Australia

Founder and Manager
04.2019 - 03.2023

Job overview

  • Designed, produced, and packaged custom-made products for over 800 customers.
  • Swiftly resolved daily customer inquiries and complaints, ensuring high customer satisfaction.
  • Developed strategic partnerships with influencers and businesses to drive mutual growth and promotion.
  • Created a diverse product catalog with over 150 unique designs, catering to changing customer preferences.
  • Streamlined order fulfillment and inventory management, handling over 800 orders efficiently.
  • Implemented targeted social media and email marketing strategies successfully generating leads and revenue.
  • Produced engaging daily content for social media platforms, effectively solidifying the brand image.
  • Managed brand reputation through consistently delivering high quality products.
  • Cultivated strong customer relationships through attentive and personalised customer service.
  • Maintained a positive online reputation by delivering exceptional customer experiences.

Key achievements

  • Generated $200,000+ in revenue from over 800 sales on platforms including Etsy, The Custom Movement, and Shopify.
  • Built a following of ~9000 on Instagram, driving customer engagement and brand visibility.
  • Generated $42,000 in revenue from social media traffic and $67,000 from SEO, demonstrating the effectiveness of strategic digital marketing.
  • Maintained high customer satisfaction, evidenced by over 500 positive reviews.

Education

RMIT University
Melbourne, VIC

Bachelor Of Business (Marketing) from Marketing
11.2024

Skills

  • Google suite
  • Adobe creative suite (Adobe Photoshop and Illustrator)
  • Microsoft Office (Excel, PowerPoint, Word)
  • Market research
  • Analytical and creative skills
  • Social Media Marketing
  • Brand management
  • Keyword Research
  • Video Editing
  • Market Research
  • Content Strategy
  • Blogging
  • Operations management
  • Relationship building
  • Product marketing
  • Digital marketing
  • Team leadership
  • Customer service
  • Complaint resolution
  • Problem-solving
  • Streamlined workflow
  • Deadline management
  • Collaboration
  • Copywriting
  • Search Engine Optimization
  • Social Media Management
  • Content Creation
  • Online Media Campaigns

Languages

English
Bilingual or Proficient (C2)
Vietnamese
Elementary (A2)

Timeline

Digital Marketing Intern

Sunshine Primary Health
03.2024 - 06.2024

Founder and Manager

The Custom Kicks Australia
04.2019 - 03.2023

RMIT University

Bachelor Of Business (Marketing) from Marketing

Painting, Writing, Reading, Hiking, Tennis, Swimming, Travelling

I'm passionate about the arts, including musicals, literature, and history, with a strong creative streak in drawing, painting, and music. I play both piano and guitar and love exploring art exhibits and museums.

As an avid traveler and outdoor enthusiast, I enjoy hiking, picnicking, and swimming, often with my dog, Scooby. I’m also a devoted cat lover with my feline friend Nala. Food is another passion, and I love discovering new cafes and eateries. My curiosity keeps me reading and exploring, always seeking to savor the best life has to offer.

Ella Luu