Summary
Overview
Work History
Education
Skills
Accomplishments
Volunteer Experience
Affiliations
References
Timeline
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Ella Martinkovic

Rosebery,NSW

Summary

Results-driven National Key Account Manager recognised for high productivity and efficiency in task completion. Excelling in strategic planning, relationship management, and market analysis to achieve sales goals. Strong negotiation, leadership, and communication skills ensure success in fostering client relationships and driving revenue growth. Committed to leveraging analytical proficiency and problem-solving abilities to exceed expectations in fast-paced environments.

Overview

8
8
years of professional experience

Work History

National Key Accout Manager

Speedo
Alexandria, 2018
08.2023 - Current
  • Owned the end-to-end management of the account, driving sales growth, brand visibility, and strategic alignment across 160+ store locations.
  • Developed and executed annual joint business plans in collaboration with Rebel’s buying team, resulting in a year-on-year revenue increase of four percent in FY25.
  • Led seasonal product range reviews and sell-in presentations, securing premium shelf space and growing Speedo's category share within Rebel’s swimwear and accessories segments.
  • Analysed sell-through and inventory data to optimise stock levels, reduce aged inventory, and improve full-price sell-through rates across all Rebel stores and online channels.
  • Negotiated commercial terms, promotional funding, and marketing campaigns, ensuring profitable account performance while aligning with Speedo’s brand strategy
  • Worked cross-functionally with internal departments to deliver timely product launches, execute national promotions, and resolve operational challenges.
  • Project managed the rollout of a new Speedo led swim category concept in Rebel Sport, enhancing in-store fixtures and merchandising to elevate the customer shopping experience.
  • Provided regular business reporting and insights to c-level leadership, highlighting performance trends, risks, and opportunities within the Rebel account.

Account Manager

Speedo
Brisbane, 4005
02.2022 - 08.2023
  • Managed 130 wholesale accounts, building strong relationships with stakeholders, and serving as the primary point of contact for all account-related needs.
  • Executed structured call cycles across key retail locations, providing in-store support, conducting staff training, and ensuring visual merchandising compliance.
  • Led regular business reviews to address concerns, align on goals, and drive account satisfaction and retention.
  • Resolved client issues efficiently, maintaining high levels of satisfaction, and reinforcing loyalty to the Speedo brand.
  • Developed and implemented account growth strategies, identifying upsell and cross-sell opportunities through data analysis and market insights.
  • Coordinated timelines and project milestones, ensuring timely execution of campaigns, product launches, and in-store activations.
  • Represented the brand at trade shows and industry events, strengthening client relationships, and promoting new product lines.
  • Curated and led a visual merchandising training session at the national Speedo conference, up-skilling other account managers on brand standards to drive stronger customer engagement and sales.

Boutique Stylist

AJE
Brisbane, QLD
12.2020 - 02.2022
  • Styling - specific to customer needs, body shape & likes/dislikes, providing each customer a bespoke service.
  • Service - ensuring customers are greeted, feel welcome & assisted.
  • Sales - up-selling items through styling customers to achieve KPIs.
  • Visual Merchandising - clothing, shoes & accessories in support of VM.
  • POS Management - including returns aligned to company policy.
  • Store Management (higher duties)- opening, closing, EOD reports, banking, budget targets & security.
  • Customer complaint resolution.

Visual Merchandiser

Witchery
Brisbane, QLD
07.2019 - 12.2020
  • Completing store layouts to maximise sale opportunities & maintaining brand standards.
  • Styling mannequins in windows & focal areas & shelf displays.
  • Working effectively both within a team & autonomously.
  • Ability to analyse the business & take appropriate action.
  • Positively building working relationships with stakeholders across the business.
  • Managing a cluster within the business - Chermside concept & David Jones concession.

Industry Internships

Witchery
03.2019 - 07.2019
  • Compiled product sample imagery into media-ready documents for press and influencer outreach.
  • Liaised with media contacts, coordinated sample distribution, and tracked media enquiries.
  • Researched influencers and assembled contact lists to support domestic and international campaigns.
  • Supported event activations and media gifting, including personalised thank-you cards.
  • Drafted press releases and media alerts aligned with brand tone and campaign goals.
  • Styled and dressed mannequins, maintaining in-store and window display standards.
  • Contributed ideas during creative discussions and visual planning sessions.
  • Worked collaboratively to complete tasks efficiently while upholding brand presentation standards

Sales Assistant

Witchery
Brisbane, QLD
11.2017 - 07.2019
  • Styling - specific to customer needs, body shape & likes/dislikes.
  • Secured loyal repeat customer base specifically seeking my assistance.
  • Sales - up-selling items through styling customers to achieve KPIs.
  • POS Management - including returns & refunds aligned to company policy.
  • Store Management (higher duties)- opening, closing, EOD reports, banking, budget targets & security..
  • Customer complaint resolution.
  • Visual Merchandising - clothing, shoes & accessories in support of VM.

Education

BACHELOR OF CREATIVE INDUSTRIES - Fashion Communication & Interior Design

Queensland University of Technology
Brisbane
01.2019

HIGH SCHOOL GRADUATE, CLASS OF 2016 -

All Hallows' High School
Brisbane, QLD
01.2016

Skills

  • Client relationship management
  • Communication skills
  • Team collaboration
  • Microsoft application proficiency
  • Sales negotiations
  • Problem solving

Accomplishments

  • +4% retail sales growth in FY25.
  • Exceeded all apparel sell-in targets from FY22-FY25.
  • Received Rebel's highest-reviewed trade partner online virtual training for FY25, 4.86/5.
  • Aquatic Excellence Award at the Speedo Global Conference 2025, for highest YoY growth across all Olympic campaign executions.
  • Brand of the year finalist, Rebel Conference Awards 2024.

Volunteer Experience

  • Grand Central Toowoomba Shopping Centre, 2021, Visual Merchandiser for all in-centre displays.
  • Assistant Stylist, Road to Infinity Photoshoot for Chaye Hartwell, 2020
  • Assistant Stylist, Digital Runways, 2019-20
  • BOH Dresser, Brisbane Fashion Month Runway Events, 2017-2020
  • Assistant Stylist, Michael Hill Catalog Photoshoot, 01/01/19
  • BOH Dresser, Witchery Fashion Forum, 2019
  • Assistant Stylist, @leony.music Music Video Fitting, 07/01/18
  • Behind the Scenes Assistant, Marie-Claire Up Late, James Street, 2017
  • Front & Back of House Assistant, Brisbane Arcade Spring Runway Show, 2017 & 2018
  • Assistant Stylist, Sacha Drake Photoshoot, Editorial Autumn-Winter 18
  • Dresser & Backstage Runner, RNA Exhibition Natural Fibres Fashion Parade, 2017 & 2019

Affiliations

  • Food & Cooking
  • Travel
  • Fitness
  • Live music
  • Fashion - 'vintage shopping'

References

References available upon request.

Timeline

National Key Accout Manager

Speedo
08.2023 - Current

Account Manager

Speedo
02.2022 - 08.2023

Boutique Stylist

AJE
12.2020 - 02.2022

Visual Merchandiser

Witchery
07.2019 - 12.2020

Industry Internships

Witchery
03.2019 - 07.2019

Sales Assistant

Witchery
11.2017 - 07.2019

BACHELOR OF CREATIVE INDUSTRIES - Fashion Communication & Interior Design

Queensland University of Technology

HIGH SCHOOL GRADUATE, CLASS OF 2016 -

All Hallows' High School

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