ELLA ZHANG
Sydney,Australia
Summary
A detail-oriented marketing and events coordinator with hands-on experience in end-to-end execution of campaigns, events, and cross-border projects. Proven ability to manage complex logistics, coordinate multicultural stakeholders, and support commercial objectives through precise planning and follow-through. Strong focus on delivering measurable results while maintaining brand consistency across all channels.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Eternal Fresh
11.2023 - 08.2025
- Independently coordinated high-profile product launches (2), brand activations, and international trade shows (10+).
- Managed end-to-end logistics deliveries, including supplier liaison, freight scheduling, venue setup, and on-site operations, ensuring 100% on-time and on-budget delivery.
- Produced post-event reports with actionable insights and maintained accurate client data in CRM systems.
- Led the social media launch campaign for Queen Garnet Plum in the Chinese market. Developed content strategy, wrote EN/CN copy, managed content calendars, and published across Rednote and LinkedIn.
- Grew official account followers by 2,000+ within 3 weeks, significantly increased engagement, and successfully directed traffic to eCommerce channels like Tmall, TikTok, and key retail channels such as Sam's Club, City'Super—directly supporting the product’s seasonal sales targets.
- Created, localised, and version-controlled all bilingual marketing collateral (press releases, product copy, digital assets), ensuring brand consistency across Australian and Chinese channels.
- Acted as key liaison between internal teams (Logistics, Finance, Sales) and external partners (e.g., Australian Table Grape Association, Austrade) to align timelines, approvals, and deliverables.
- Assisted in project budget preparation, supplier quote review, invoice processing, and expense tracking.
- Provided reliable administrative support to help teams control costs and focus resources effectively.
Public Relations & Marketing Officer
Original Spin
05.2023 - 07.2023
- Delivered end-to-end on-site support for high-profile events, including Sydney Film Festival premieres, managing guest check-in, audience flow, media coordination and customer service to ensure seamless operations in fast-paced environments.
- Supported talent, influencer and media outreach, liaising with agents, publicists and guests to confirm participation, coordinate logistics and meet publicity requirements.
- Coordinated multi-channel campaign execution, managing content delivery across social (Instagram, Facebook) and email CRM to drive engagement and attendance.
- Monitored media coverage and social mentions, producing post-event reports for internal review and client reporting, and contributing to continuous improvement recommendations.
- Maintained accurate media and stakeholder CRM records, ensuring data hygiene, timely updates and stakeholder readiness across event activities.
- Supported operational readiness and compliance by assisting with inventory/asset tracking, quality checks and workflow improvements, ensuring activities adhered to safety protocols and company standards.
Communication Coordinator
Bilibili
Shanghai, China
02.2021 - 06.2021
- Owned day to day creator and KOL operations, executing content plans and community initiatives to lift engagement and follower growth on Bilibili.
- Managed 4 online creator communities (~500 members each), delivering daily Q&A support, issue triage and escalation, and relationship management between the platform and creators.
- Led end-to-end content creators onboarding including outreach qualification checks, onboarding communications and training to ensure brand consistency and content standards.
- Delivered 2 livestream training workshops (1000+ attendees each) end-to-end on time without errors, coordinating guest speaker outreach, run-sheets, presentation decks, promo assets, channel bookings/publishing, and post-event reporting with key learnings.
- Monitored creator content and campaign performance and completed quality checks against messaging benchmarks and flagged risks early and proposed optimisation actions to the team.
- Participated regular weekly operating cadences by facilitating weekly team review meetings to close out deliverables align priorities confirm ownership and improve cross functional handovers across departments.
Public Relations & Digital Marketing Intern
L’Oréal
Shanghai, China
09.2020 - 01.2021
- Drafted and distributed press releases for L’Oréal’s first virtual brand ambassador, coordinating media outreach and follow-up across key beauty and lifestyle platforms.
- Partnered with MCNs and KOLs to deliver e-commerce livestream activations on Tmall and Douyin, achieving 7–10% conversion rates on key campaigns.
- Recruited and trained livestream anchors on brand messaging and on-screen presentation, helping improve audience experience and consistency across live events.
- Assisted with content briefing, campaign and activation coordination, and alignment across PR, digital teams, and suppliers to ensure assets were delivered accurately and on time.
- Supported performance tracking and post-activation reporting, using platform data to summarise results and inform future marketing strategy.
Education
Master of Arts - Strategic Public Relations
University of Sydney
Sydney, New South Wales, NSW08-2023
Bachelor of Arts - International Relations And International Affairs
Hubei University
Wuhan, China06-2019
Skills
- Event planning
- Digital marketing
- CRM management
- Sales support
- Planning and coordinating
- Project management
- Google workspace
- Canva, Adobe InDesign
- Attention to detail
- Multitasking and organisation
- Adaptability and flexibility
- Verbal and written communication
Languages
Chinese (Mandarin)
Native or Bilingual
English
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Coordinator
Eternal Fresh
11.2023 - 08.2025
Public Relations & Marketing Officer
Original Spin
05.2023 - 07.2023
Communication Coordinator
Bilibili
02.2021 - 06.2021
Public Relations & Digital Marketing Intern
L’Oréal
09.2020 - 01.2021
Master of Arts - Strategic Public Relations
University of Sydney
Bachelor of Arts - International Relations And International Affairs
Hubei University