Summary
Overview
Work History
Education
Timeline
AdministrativeAssistant

Elle Simmons

Clovelly

Summary

I am an accomplished sales, operations and partnerships professional with over 15 years experience delivering powerful business results in corporate, startup, non profit and franchise operated organisations. I demonstrate a wealth of experience in the initiation of customer focused sales and partnerships, strategically aligning brand and values whilst developing business opportunities through industry networks. I take an inspirational and hands-on approach to implementing and delivering customer focused strategies to build a successful sales operation. I have a focus for driving a culture which encompasses the organisational goals, values, and customer expectations, whilst delivering sales and operational excellence. I am innovative and approachable, with a natural ability to build relationships at all levels, both internally and with external stakeholders. I embrace challenges with a level head and apply focused decision making, allowing for success when faced with difficult situations.

Overview

12
12
years of professional experience

Work History

Senior Sales Manager

Virgin Active
01.2024 - Current
  • Increased overall national sales revenue by 26% via implementing effective sales strategies and building strong corporate relationships.
  • Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Maintained financial controls, planned business operations and control expenses, while identifying and pursuing opportunities to grow business operations and boost profits.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Utilised a robust CRM system that allowed for accurate tracking of customer interactions, leading to more informed decision-making throughout the entire sales cycle.
  • Cultivated a culture of accountability within the sales team by setting clear objectives, providing regular feedback, and recognizing exceptional performance.
  • Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
  • Exceeded annual sale target by maintaining a proactive approach to lead generation and pipeline management.

Membership Sales Manager (Pitt, Bond, Market)

Fitness First
12.2022 - Current
  • Consistently exceeded monthly sales quotas by utilising data-driven techniques combined, to identify potential clients and close deals effectively.
  • MSM of Q3 and Q4 2023
  • Thorough planning within the sales team, ensuring all are motivated to attain sales targets with clear daily team meets, multifaceted call drive planning, lead generation, B2B sale training, retention, referral initiatives (prospect calling, retention calling, external activations and following up referrals and leads
  • Streamlined administrative processes related to membership management, 'work smarter not harder!'
  • Built relationships with customers and community to establish long-term business growth.
  • Mentored team, sharing industry knowledge and best practices for achieving success in a membership sales role.
  • End to end positive experience for each new member by providing care and needs based sign-up processes with a seamless journey throughout
  • Partnership through B2B and key corporates, identifying and initiating growth
  • Performance based KPI analysis, development and training to establish gaps for improvement based upon sales and targets, and equally mentoring to drive team forward
  • NMM focus - leavers supported, valued and heard with all leaving tools and solutions identified prior

Head of Sales and Partnerships AU/NZ

Sol Cups Pty Ltd
10.2019 - 12.2022
  • Increased sales revenue by implementing innovative marketing strategies and optimising team performance.
  • Complete ownership of sales and operations across Australia and New Zealand, resulting in a 42% sales increase over a 6-month period
  • Negotiated higher favourable rates and delivery times with vendors.
  • Developed and implemented incentive programs to increase sales and customer loyalty.
  • Utilised exemplary negotiation skills to obtain manufacturing service agreements and assure quality standards.
  • Assisted sales team members in developing customer relationships, and building customer loyalty.

NSW Company Business Performance Manager

KX Pilates
03.2016 - 09.2019
  • Developed high-performing teams through effective coaching, mentoring, and performance evaluations.
  • Restructured procedures through coordination with compliance director to create and execute projects.
  • Improved team collaboration and productivity by leading cross-functional initiatives to align goals and objectives
  • End to end management, team of 29 plus 3 managers, with full responsibility for performance in line with KX sales, customer and operational strategy ensuring KPI targets and schedule
  • Successful opening of two new company studio's in NSW exceeding all opening sales targets and operational requirements
  • Visible hands-on leadership to support all internal and external stakeholders as sole COY NSW business manager

First/VIP Operational Manager

Qantas Airways
01.2013 - 01.2016
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • 1:1 management of all high value VIPs, CIPs UK movements ensuring that Qantas was the first choice for key LHR-SYD market
  • Pre flight journey management for high tier and profile customers including chauffeur arrangements, meal selections, lounge preferences, curb side meets and Windsor suite movements
  • Internal and external stakeholder management and consultation in accordance within the change management framework system
  • Accountability for end to end customer journey with key focus on customer feedback, and close liaison with Sydney head office journey managers
  • Developed strong relationships with vendors, resulting in better pricing negotiations and improved service levels.
  • Analyzed data trends to identify areas for process improvement, ultimately driving higher levels of performance across all departments.
  • Championed lean management principles within the organization, optimizing workflows while minimizing excess resource consumption.

Education

Masters in Health Science - Nutritional Science

Endeavour College
Brisbane
02.2014

Bachelor of Science - Health Science

University of Queensland
Brisbane, QLD
12.2013

Timeline

Senior Sales Manager

Virgin Active
01.2024 - Current

Membership Sales Manager (Pitt, Bond, Market)

Fitness First
12.2022 - Current

Head of Sales and Partnerships AU/NZ

Sol Cups Pty Ltd
10.2019 - 12.2022

NSW Company Business Performance Manager

KX Pilates
03.2016 - 09.2019

First/VIP Operational Manager

Qantas Airways
01.2013 - 01.2016

Masters in Health Science - Nutritional Science

Endeavour College

Bachelor of Science - Health Science

University of Queensland

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Elle Simmons