ELLIE BURCHELL
Sydney,NSW
Summary
Accomplished Digital Marketing & Communications Manager with a proven track record of enhancing brand visibility and driving sales through strategic marketing and robust analytics. Excelled in project management and stakeholder communication, achieving cross-promotional partnerships and significant efficiency improvements. Expert in social media strategy and content creation, demonstrating exceptional internal and external communication skills.
Overview
7
7
years of professional experience
Work History
Digital Marketing & Communications Manager
Bluesfest Byron Bay
Byron Bay, NSW
01.2020 - 09.2022
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Identified opportunities for cross-promotional partnerships with other brands.
- Prepared marketing campaign budgets with finance personnel.
- Developed marketing strategies based on corporate objectives and market trends.
- Prepared reports on campaign progress and presented findings to senior management team.
- Collaborated with creative teams to produce high-quality visuals for use in digital and print media materials.
- Produced professional, fresh and engaging copy with consistent brand messaging.
- Managed external vendors for design, printing, advertising, public relations and promotional activities.
- Met deadlines consistently with high-quality work in line with demanding expectations and objectives.
Brand & Marketing Manager
BBWS, Savvy Wed & The Event Shed
Byron Bay
10.2018 - 01.2020
- Managed marketing efforts and partner relationships for Byron Bay Wedding Services (BBWS).
- Assigned to oversee Savvy Wed, a new concept introduced that year.
- Identified opportunities to streamline operations and boost productivity across all businesses.
- Redesigned the Event Shed website (Squarespace) and Savvy Wed website (WordPress).
- Created EDMs, newsletters, and blogs aligning with sales strategies.
- Arrange partnership campaigns to increase brand awareness and reach.
- Manage the overall social media strategy, social campaigns, and daily content.
- Coordinated event communications, invitations, and announcements for annual Byron Bay Wedding Fair and Venue Open Days.
- Produce reports on Google Analytics and social media insights.
Social Media Manager & Content Creation
Byron Bay Film Festival
Byron Bay, NSW
08.2018 - 10.2018
- Responsible for the strategy, implementation, and content creation of various digital marketing activities for the Byron Bay Film Festival.
- Oversaw development and execution of social media strategies to enhance communication goals.
- Assisted in the management of overall event communications and awareness.
- Creation of all written and visual content across various communication channels.
- Responsible for ensuring that all brand guidelines were adhered to and were consistent in all forms of communication.
- Implemented efficiency opportunities within the marketing team.
- Generated data-driven reports using Google Analytics and Facebook Insights.
Project Coordinator Co-maker (Influencer Marketing)
One Green Bean
Sydney, Australia
01.2017 - 07.2018
- Coordinating and project-managing multiple ongoing campaigns with social influencers and social media creators for a number of our larger clients, including PlayStation, LEGO, Mount Franklin, Woolworths, Henkel, and Dyson.
- Key roles and responsibilities include: co-creating and promoting brand-sponsored content, interpersonal skills and ongoing relationship management, budget planning and invoicing, time management, and spreadsheets.
Executive Assistant and Office Manager
One Green Bean
Sydney, Australia
01.2017 - 07.2018
- Management of integral parts of the agency, including day-to-day office maintenance and supplier management.
- Management of a number of agency projects, such as an office move in 2017 and a company rebrand.
- Implementation of new initiatives to improve office facilities, waste management, and company culture.
- Executive assistant to the CEO and the wider executive team in all admin-related areas.
- Key roles and responsibilities include: communication and negotiation, problem-solving and initiative, interpersonal skills, planning and invoicing, timesheets, and expenses.
Studio Manager and Finance Assistant
Mash Strategy
London, UK
01.2016 - 01.2017
- Management and organization of the studio office space, and managing all logistics of the office's daily life.
- Key roles and responsibilities include communication and interpersonal skills, time management, invoicing, bookkeeping, timesheets, expenses, management, and attention to detail.
Education
Bachelor of Communications (Advertising) | Bachelor of Business (Marketing) -
Charles Sturt University
01-2014
Higher School Certificate -
Kincoppal Rose Bay
01-2009
Skills
- Internal communication skills
- External stakeholder communication
- Marketing strategy and implementation
- Marketing analytics
- Project management
- Social media management
- Copywriting and content creation
- Website management and SEO
- CRM management
Additionalinformation - Itskills
- Proficiency in CRM systems
- Microsoft Suite
- Keynote
- Adobe Suite including InDesign & Photoshop
- WordPress & Squarespace
- DocuSign
- Pegasus & Xero (Accounting software)
References
References available upon request.
Timeline
Digital Marketing & Communications Manager
Bluesfest Byron Bay
01.2020 - 09.2022
Brand & Marketing Manager
BBWS, Savvy Wed & The Event Shed
10.2018 - 01.2020
Social Media Manager & Content Creation
Byron Bay Film Festival
08.2018 - 10.2018
Project Coordinator Co-maker (Influencer Marketing)
One Green Bean
01.2017 - 07.2018
Executive Assistant and Office Manager
One Green Bean
01.2017 - 07.2018
Studio Manager and Finance Assistant
Mash Strategy
01.2016 - 01.2017
Bachelor of Communications (Advertising) | Bachelor of Business (Marketing) -
Charles Sturt University
Higher School Certificate -
Kincoppal Rose Bay
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