Ellie Nicholas

A full-service communications agency working with premier global brands in the luxury sector.

(Clients - Graff, CINDY CHAO The Art Jewel, Santi Jewels, Audemars Piguet, Van Cleef & Arpels, The Natural Diamond Council, Venyx, The Deck, YOKO London)

• Developed and executed strategic PR and media campaigns to enhance brand positioning
• Managed media relationships, fostering strong relationships with journalists and key media outlets
• Led influencer partnerships and social media activations to amplify brand presence
• Acted as the primary contact for clients, ensuring seamless communication and client satisfaction
• Developed and executed press strategies, securing placements in top-tier publications
• Oversaw client photoshoots and effectively manage logistics
• Coordinated high-profile events and press launches
• Planned and organised client events, providing on-site support to ensure smooth operations
• Managed a team of junior PR & VIP Executives
• A full-service communications agency working with premier global brands in the luxury sector

Specialist luxury lifestyle and fashion communications agency based in London.

(Clients - Bulgari, Watches of Switzerland, Chaumet, Zenith, Pomellato, Gerald Charles and Watches and Wonders)

• Developed and implements PR strategies to drive media coverage
• Pitched products to key fashion journalists, promoting brand awareness and product launches
• Tracked and recorded industry coverage, writing press releases and using the DMR platform to report on key coverage for LVMH brands
• Maintained close contact with clients, growing relationships with key stakeholders
• Managed client events across the UK, including high-profile events such as the Zenith Extreme E press trip, Mappin & Webb and Team GB collaboration, and Carl Cox press event
• Managed Watches of Switzerland account, involving regular meetings on UK-wide strategy
• Researched and proposed new talent and influencers, managing communications for shoots and dressing opportunities
• Planned logistics for shoots across London and Europe, including organizing guards for jewellery and coordinating with boutiques and publications
• Provided weekly reporting for clients, ensuring KPIs were met and adjusted as needed
• Organised travel and accommodation for industry journalists at large-scale events, including Watches and Wonders in Geneva
• Specialist luxury lifestyle and fashion communications agency based in London

British Men's luxury goods brand, specialising in ready-to-wear, custom and bespoke menswear, leather goods and accessories.

• Managed all UK & global events for Alfred Dunhill, including biannual Paris Runway Show, annual Pre-BAFTA party in partnership with GQ, company conferences, press days, VIP dinners, and internal company events
• Hosted VIPs and high-net-worth individuals at UK events, including the annual Pre-BAFTA event
• Acted as the primary contact for celebrities and VIP clients, maintaining strong relationships
• Coordinated with external agencies and vendors, negotiating contracts and deals
• Managed attendee lists and RSVPs for UK events, vetting talent and celebrities
• Collaborated closely with the creative director on special VIP projects, such as the Met Gala
• Managed logistics for all events and brand parties, including partnership events with Orlando Bloom
• Hosted high-net-worth guests at the annual Alfred Dunhill Links Championship
• Arranged international travel and accommodation for customers, guests, and staff
• Created presentations and proposals for the CMO
• Managed supplier setups, raised POs for the marketing team, and monitored expenditure and budgets
• British Men's luxury goods brand, specialising in ready-to-wear, custom and bespoke menswear, leather goods and accessories

• Manage the Marketing Team inbox
• Organise meetings within the Marketing Team
• Manage the UK partnerships

• Provide full support to the marketing team including creating presentations and proposals for the CMO
• Act as a main point of contact for the PR and Marketing team
• Work closely with external agencies, press and stylists
• Manage VIP samples and gifting
• Manage supplier setups and raise POs on behalf of the marketing team