ELOISE HAMILTON
Melbourne,VIC
Summary
Dedicated Marketing professional with a history of meeting company goals utilising consistent and organised practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organisational brand.
Overview
17
17
years of professional experience
Work History
MARKETING MANAGER
QEP AUSTRALIA
09.2016 - Current
- QEP is a global flooring, installation tools and accessories company
- QEP Australia is comprised of three divisions; Commercial Flooring, Australian Flooring Supplies (accessory and tool distributor) & Retail (supplying tiling tools and flooring to Bunnings and Mitre 10)
- It is my responsibility to manage all marketing activity relating to the three divisions
- I am also responsible for marketing activity in New Zealand
- Managing marketing budget (Approx $1.5M) & overall marketing plan
- Develop strategies by identifying, segmenting and targeting opportunities in both the trade and consumer markets
- Manage and coordinate events, trade nights, retail POS materials and product packaging
- Implement comprehensive marketing and advertising campaigns
- Work closely with international suppliers, partners & distributors
- Manage and coordinate the activities of the marketing support staff to ensure effective and on time outcomes
- Manage online web presence in the form of multiple websites, SEO and social media platforms
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Optimized website traffic through the creation and execution of targeted SEO campaigns.
CONTENT WRITER
MARMALADE LION/GREATFOOL
01.2019 - 03.2022
- Marmalade Lion is a local, premium baby products brand, Greatfool is a fashion and homewares brand; both owned by the same company
- My responsibilities have included;
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
- Performed keyword research to optimize content for SEO.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Collaborated with marketing teams to create visually impactful campaigns, driving consumer interest and sales growth.
PRODUCT MANAGER
QEP AUSTRALIA
05.2015 - 04.2016
- In this role I worked closely with the Retail team developing product line life cycles for big box retailers such as Bunnings Warehouse and Mitre 10
- Market research
- Current product range analysis
- Designing packaging and merchandising
- POS concepts
- Creation of sales presentations for buyers
- Work closely with the Retail General Manager to develop new products
- Liaise with suppliers to modify products where necessary
- Coordinate barcodes for GS1 approval
MARKETING COORDINATOR
QEP AUSTRALIA
05.2013 - 04.2015
- Throughout my 2 pregnancies I took a step back and worked part-time as a Marketing Coordinator for QEP
- During this time I assisted the Marketing Manager with an array of marketing tasks
- Examples include assisting in the production of artwork, sourcing images, liaising with printers and writing and proofing copy.
NATIONAL SALES & MARKETING MANAGER
MGI
04.2012 - 11.2013
- MGI (Motorised Golf International) is the world leader in golf technology
- Initially employed as Marketing Assistant I was fortunate to receive a promotion - launching me into the marketing management career I had been working towards
- This role involved:
- Leading national on-road sales team as well as internal sales, marketing and tech support teams
- Manage sales targets, budgets and commissions for national sales teams
- Product development & design
- Negotiating major deals and maintaining key customer contacts at senior level
- Develop & implement marketing strategies to achieve continual growth and improve brand awareness
- Optimized marketing budgets by reallocating resources to high-impact channels based on data-driven insights.
- Manage new product rollouts
- Manage Advertising & PR actions such as print and TV/Radio
- Developed comprehensive sales plans for regional teams, resulting in consistent revenue growth across all markets.
MARKETING MANAGER
MIRENESSE COSMETICS
03.2009 - 09.2012
- At Mirenesse I was responsible for the national marketing strategy and implementation
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Drove online sales growth by optimizing product listings and implementing promotional strategies on e-commerce platforms.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Boosted ecommerce sales by developing and implementing innovative digital marketing strategies.
- Collaborated with cross-functional teams to ensure consistent messaging across all communication channels.
MARKETING ASSISTANT
AUSTRALIAN CONFECTIONERY PTY LTD
01.2007 - 02.2009
- Supporting the Brand Manager
- Preparing sales reports
- Contributed to successful product launches through coordination of promotional events and activities.
- Aided in budget management, tracking expenses and analyzing return on investment metrics to optimize marketing spend.
- Elevated public relations efforts by crafting press releases that garnered positive media coverage for company news or initiatives.
- Created engaging content for Pinterest, Facebook, and Instagram.
Education
Certificate - Adobe Suite For Design & Presentation
RMIT University
Melbourne, VICCertificate I - Digital Marketing And Leadership
Melbourne University - Business School
Advanced Diploma - Business Marketing
Box Hill Institute of TAFE
Melbourne, VICCertificate I - Fashion, Glamour & Bridal
Napolean Perdis Acadamy of Makeup
South Yarra, VICSkills
- Problem Solving
- High Work Ethic
- Creative Thinking
- Copywriting
- Multi-Tasking
- Project Management
- Leadership
- Partnership Development
- Product Development
- Brand Development
References
References available upon request
Hobbies
Yoga, Pilates, Live Music, Cooking and trying new restaurants!
Timeline
CONTENT WRITER
MARMALADE LION/GREATFOOL
01.2019 - 03.2022
MARKETING MANAGER
QEP AUSTRALIA
09.2016 - Current
PRODUCT MANAGER
QEP AUSTRALIA
05.2015 - 04.2016
MARKETING COORDINATOR
QEP AUSTRALIA
05.2013 - 04.2015
NATIONAL SALES & MARKETING MANAGER
MGI
04.2012 - 11.2013
MARKETING MANAGER
MIRENESSE COSMETICS
03.2009 - 09.2012
MARKETING ASSISTANT
AUSTRALIAN CONFECTIONERY PTY LTD
01.2007 - 02.2009
Certificate - Adobe Suite For Design & Presentation
RMIT University
Certificate I - Digital Marketing And Leadership
Melbourne University - Business School
Advanced Diploma - Business Marketing
Box Hill Institute of TAFE
Certificate I - Fashion, Glamour & Bridal
Napolean Perdis Acadamy of Makeup
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