Ely Rabinovitz
Sydney,NSW
Summary
Visionary co-founder and operations leader with 8+ years of dynamic experience spanning mandatory military service, hospitality, and trade services. Successfully launched and scaled multiple synergistic ventures, achieving substantial market penetration, and demonstrable financial growth. Expert in cultivating and leading high-performing technical and administrative teams, implementing cutting-edge digital marketing strategies (PPC/SEO), optimizing complex operational logistics, and maintaining direct P&L responsibility.
Overview
9
9
years of professional experience
Work History
Co-Founder & Managing Director
Nobi Services PTY LTD
Sydney, NSW
10.2022 - Current
- Co-founded and rapidly scaled a multi-trade management company, successfully launching and operating two distinct brands: Lost Key Locksmiths and Good To Go Garages & Gates. These brands have become established and recognized names in the industry since inception, with a synergistic model where services frequently cross-refer work to each other, enhancing overall client value and operational efficiency.
- Achieved $1 million in annual revenue in 2024, with strategic initiatives forecasting robust growth to $2.5 million to $3 million by the end of 2025, demonstrating a strong financial trajectory and aggressive market expansion.
- Recruited, trained, and currently lead a high-performing team of 10 professional technicians, overseeing a fleet of 8 service vehicles, and investing in ongoing certifications and courses to ensure premium service delivery, and cultivate strong client relationships across distinct trade services.
- Secured pivotal strategic partnerships and long-term contracts with major industry suppliers, prominent building companies, leading real estate agencies, strata managers, and architectural firms, significantly expanding market reach and revenue streams.
- Orchestrated and managed advanced digital marketing campaigns, developing interactive, conversion-optimized websites, deploying profitable Google Ads (PPC) campaigns with optimized bid strategies, and implementing robust SEO initiatives to drive organic traffic growth and enhance SERP visibility, resulting in significant customer acquisition and market leadership.
- Instituted a rigorous '5-star review only' customer satisfaction policy, meticulously addressing client needs to ensure exceptional experiences, and cultivate a strong, leading brand reputation in the market.
- Established and efficiently managed an offshore customer support and call center in the Philippines, with a dedicated team of four, optimizing administrative functions, enhancing client communication, and improving operational cost-efficiency.
- Developed and executed comprehensive business strategies for two distinct trade services, performing market analysis to identify growth opportunities, and seamlessly integrating marketing, sales, and operational frameworks to drive consistent profitability and sustainable growth, while maintaining direct P&L responsibility.
Locksmith & Team Manager
Elite Locksmith Services
Sydney , NSW
08.2020 - 08.2021
- Promoted rapidly to Team Manager within 6 months of joining, demonstrating swift mastery of the locksmith trade and strong leadership capabilities.
- Managed and optimized daily job schedules and emergency services for a team of 5 locksmiths in Brisbane, significantly improving service response times and operational efficiency.
- Orchestrated the successful launch of a new Sydney branch, establishing all foundational operations including office setup, supplier relations, and work strategy development.
- Forged critical relationships with new suppliers in Sydney, ensuring efficient procurement and inventory management for rapid expansion.
- Achieved all aggressive launch goals within 6 months in Sydney, transforming it into the most profitable and best-managed city operation within the entire business.
Bar Operations & Development Lead
ISLA Hotel & Bar
Tel Aviv, Isreal
07.2019 - 12.2019
- Spearheaded the initial operational setup and bar development for a newly launched hotel and bar establishment, contributing to foundational business processes for its service arm.
- Directed comprehensive bar operations, including overseeing a team of five bartenders, instituting efficient stock management and inventory control, implementing robust cash reconciliation procedures, and optimizing staff scheduling for seamless service delivery.
- Designed and implemented foundational Standard Operating Procedures (SOPs) for all bar operations, ensuring efficient workflows, and elevating service quality standards from launch.
- Received an offer for a significant management promotion upon departure, demonstrating exceptional performance and leadership potential; I declined to pursue the planned international relocation to Australia.
Combat Medic & Lead Sergeant
Israeli Navy, Israel
Haifa , Israel
11.2016 - 07.2019
- Completed mandatory military service, demonstrating rapid leadership progression from recruit to Sergeant within the Israeli Navy.
- Distinguished performance in seven months of intensive combat training led to early selection for a rigorous five-month Combat Medic course.
- Appointed as the Main Combat Medic for the Navy General Academy Course, responsible for the critical health and wellness oversight of cadets during demanding 6-8 month intensive training cycles.
- Proactively managed health protocols and provided immediate medical intervention during high-intensity training exercises and drills, ensuring the physical readiness and safety of hundreds of cadets.
- Directed a cross-national team of 10 medics during a month-long joint drill with the Greek Navy, showcasing advanced leadership, logistical coordination, and teamwork in a complex, international operational environment.
- Concluded service as a sergeant overseeing medical operations for the entire Navy school, reflecting significant responsibility in personnel health management and operational support.
Education
Competitive Strategy Online Course
Illinois Institute of Technology
United States01-2025
Construction Project Management Online Course
Columbia University
United States08-2024
Skills
- Business and management skills:
entrepreneurship, strategic planning, business development, operations management, team leadership, project management, client relations, supply chain management, financial oversight, process optimization, market expansion, contract negotiation, digital marketing, SEO/SEM, customer relationship management (CRM), PPC campaign management, conversion rate optimization (CRO), organic search strategy, market trend analysis, portfolio management, risk assessment, and capital allocation
- Leadership and soft skills
Team building, mentoring, cross-functional collaboration, problem-solving, decision-making, adaptability, crisis management, communication (verbal and written), critical thinking, resource allocation, intercultural communication, global team management, professional networking
References
References available upon request.
Languages
English
Full Professional
Hebrew
Native/ Bilingual
Personal Investments & Financial Acumen
- Accomplished self-taught investor since 2021, actively managing a personal portfolio with a cumulative return of approximately 400%
- Advanced market foresight and strategic capital allocation by proactively investing in high-growth, disruptive sectors, including artificial intelligence (AI), emerging markets, and self-driving car technologies
- Currently focusing investment and research efforts on the nascent humanoid robotics sector, identifying future growth opportunities within the evolving tech landscape
Timeline
Co-Founder & Managing Director
Nobi Services PTY LTD
10.2022 - Current
Locksmith & Team Manager
Elite Locksmith Services
08.2020 - 08.2021
Bar Operations & Development Lead
ISLA Hotel & Bar
07.2019 - 12.2019
Combat Medic & Lead Sergeant
Israeli Navy, Israel
11.2016 - 07.2019
Competitive Strategy Online Course
Illinois Institute of Technology
Construction Project Management Online Course
Columbia University
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