Websites
Summary
Skills
Accomplishments
Work History
Education
Timeline
Transferable Skills
Employment Type
Portfolio
Transferable Skills
Employment Type
Portfolio
Overview
Generic

ANTONIA TIA SILIC

Digital Content Editor and Publisher
Melbourne,VIC

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Skills

Content strategy development: expertise in creating and executing comprehensive content strategies, tailored to specific markets and audiences

Accomplishments

  • Built the foundation for and created the APAC newsroom model.
  • Trained an outside agency to assist and deliver support to the APAC and UK team.
  • Created a reporting system on a regional level which was later adopted on a global level.
  • Implemented a news segment on a regional level which was later adopted on a global level.
  • Increased content output for APAC FY24 by 2100%.
  • Reported a profit for APAC FY24 of AUD$29 million.
  • Created a newsroom model for the APAC region
  • Successfully trained junior editors to across six multi-cultural regions including China and Japan.

Work History

Senior Editor, APAC Communications and Online News

IG (APAC: Australia, Emerging Markets, Japan, Singapore, South Africa And United Arab Emirates)
2 2022 - Current
  • Developed and implemented comprehensive content strategies and editorial calendars, tailored to financial sector and business objectives.
  • Developed customised content and responsive breaking news format, catering to client needs and market dynamics (articles, podcasts, news shows)
  • Established strong relationships with freelancers, expanding pool of available talent for various projects.
  • Had editorial oversight of editorial process from concept to publication, ensuring accuracy, quality, and consistency in financial reporting
  • Implemented SEO best practices to increase organic traffic and content visibility online
  • Lead and collaborating with large teams of over 18 analysts and journalists and mentored junior editors, fostering professional development
  • Managed multiple projects concurrently, maintaining strict deadlines and high-quality output across multiple countries and time zones.
  • Oversaw and executed social media strategies, increasing engagement and follower growth across multiple platforms
  • Reduced production costs by negotiating competitive rates with vendors and suppliers.
  • Spearheaded AI trials and integrated it into daily operations, enhancing content accuracy and speed in breaking news sector.
  • Successfully launched several new publications within regional markets before expanding publications on global scale.
  • Utilised analytics tools to monitor content performance, analyse data and submit KPI’s and reports.
  • Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
  • Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
  • Streamlined workflows by identifying bottlenecks in existing systems and proactively addressing these challenges through appropriate solutions implementation.
  • Ensured compliance with industry regulations and legal requirements by implementing comprehensive policies and training programs for staff members.

Content, Galley and Line Editor

Parliament House Press (Dissolved August 2022)
10.2019 - 03.2022
  • Improved overall readability of documents by reorganizing content and eliminating redundant information.
  • Collaborated with writers to improve content structure and clarity, resulting in increased reader engagement.
  • Implemented analytics tools to track readership metrics, using data insights to inform future editorial decisions.
  • Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
  • Conducted thorough fact-checking to ensure accuracy and credibility of published information.
  • Increased reader retention through engaging headlines and compelling story leads.
  • Kept up-to-date on industry trends and emerging topics to ensure the relevancy of published materials.
  • Maintained open lines of communication with authors throughout the editing process, resulting in smoother collaborations.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.

English Tutor

Australian Croatian Community Services (ACCS), Emu
05.2011 - 12.2021
  • Increased student confidence in spoken English through consistent practice and constructive feedback during conversational exercises.
  • Enhanced students'' reading and writing skills by implementing interactive and engaging lesson plans.
  • Supported ESL learners in acclimating to American culture while improving their language proficiency through practical conversations.
  • Implemented creative teaching strategies like role-playing conversations or using multimedia resources, resulting in increased student interest in the subject matter.
  • Managed class time efficiently, balancing structured lessons with opportunities for independent practice and peer collaboration.
  • Fostered a positive learning environment by establishing clear expectations and offering consistent support to students.
  • Organized supplementary materials for students requiring additional assistance outside of scheduled tutoring hours.

Marketing And Publishing Assistant

Createl Publishing
08.2017 - 02.2020
  • Educational content creation: specialised in creating content for teacher and student diaries, catering to both religious and secular schools
  • In-house writing and editing: served as an in-house writer and editor
  • Project leadership: successfully led and managed various marketing, research, and design projects to completion
  • Research and design: actively engaged in research and design, contributing significantly to the production and development of new accessories
  • Social media content: assisted in the development and publication of content for social media platforms.
  • Evaluated incoming proposals against company guidelines supporting informed decisions about pursuing new projects or partnerships.
  • Contributed to the growth of the publisher''s brand through diligent market research and analysis.
  • Conducted research on industry trends to inform decision-making for new projects or initiatives.
  • Developed relationships with external vendors like printers or distributors ensuring smooth collaboration during production stages.
  • Liaised between authors and publishers, facilitating clear communication throughout the publication process.
  • Ensured compliance with copyright laws by obtaining necessary permissions from authors or other rights holders before publications.
  • Supported sales team by preparing marketing materials such as press releases, catalogs, and email campaigns targeting key demographics.
  • Coordinated marketing efforts for book launches and events, resulting in increased visibility and sales.
  • Implemented social media strategies to promote published works, increasing audience engagement and reach.

PRODUCER

NEW MESSIAH (FILM)
06.2016 - 02.2017

PA, ADMIN AND CASEWORKER

CONSULATE GENERAL OF THE REPUBLIC OF CROATIA
05.2015 - 07.2016

EVENT PLANNER AND BILINGUAL FACILITATOR

INTOUCH MULTICULTURAL CENTRE
05.2012 - 04.2014

Education

Bachelor of Arts - Journalism

Deakin University
04.2001 -

Certificate IV - Accounting And Bookkeeping

OPEN COLLEGES
04.2001 -

Certificate III - Business Administration And Management

Set Solutions
04.2001 -

Certificate of Completion - Communication Foundations

LinkedIn Leaning
04.2001 -

High School Diploma -

Hoppers Crossing Secondary College
04.2001 -

High School Diploma -

Bayside College
ESL (Croatian)
04.2001 -

Timeline

Content, Galley and Line Editor

Parliament House Press (Dissolved August 2022)
10.2019 - 03.2022

Marketing And Publishing Assistant

Createl Publishing
08.2017 - 02.2020

PRODUCER

NEW MESSIAH (FILM)
06.2016 - 02.2017

PA, ADMIN AND CASEWORKER

CONSULATE GENERAL OF THE REPUBLIC OF CROATIA
05.2015 - 07.2016

EVENT PLANNER AND BILINGUAL FACILITATOR

INTOUCH MULTICULTURAL CENTRE
05.2012 - 04.2014

English Tutor

Australian Croatian Community Services (ACCS), Emu
05.2011 - 12.2021

Bachelor of Arts - Journalism

Deakin University
04.2001 -

Certificate IV - Accounting And Bookkeeping

OPEN COLLEGES
04.2001 -

Certificate III - Business Administration And Management

Set Solutions
04.2001 -

Certificate of Completion - Communication Foundations

LinkedIn Leaning
04.2001 -

High School Diploma -

Hoppers Crossing Secondary College
04.2001 -

High School Diploma -

Bayside College
04.2001 -

Senior Editor, APAC Communications and Online News

IG (APAC: Australia, Emerging Markets, Japan, Singapore, South Africa And United Arab Emirates)
2 2022 - Current

Transferable Skills

  • Quality controls
  • Digital publishing
  • Strategic content planning
  • Content Curation
  • Project Management
  • Creative Direction
  • Analytics tracking
  • Managing media

Employment Type

Full Time

Portfolio

  • https://www.ig.com/au/news-and-trade-ideas
  • https://www.ig.com/au/trading-strategies

Transferable Skills

  • Quality controls
  • Digital publishing
  • Strategic content planning
  • Content Curation
  • Project Management
  • Creative Direction
  • Analytics tracking
  • Managing media

Employment Type

Full Time

Portfolio

  • IG: News and Trade, Insightful articles and market analysis., https://www.ig.com/au/news-and-trade-ideas
  • IG: Strategy and Planning, Comprehensive trading strategies and market planning resources., https://www.ig.com/au/trading-strategies

Overview

13
13
years of professional experience
1
1
Language

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ANTONIA TIA SILICDigital Content Editor and Publisher