Emer Fitzpatrick
Sydney,Randwick
Summary
Highly-motivated media planning professional with extensive experience delivering profitable, high-performing campaigns. Exceeded client expectations through calculated strategy and implementation. Collaborated with cross-functional teams to meet targets and maximise revenue.
Overview
4
4
years of professional experience
Work History
Client Executive
Spark Foundry
11.2024 - Current
- Achieved significant cost savings through diligent contract negotiations with vendors while maintaining quality standards.
- Led cross-functional teams to develop innovative strategies, driving business growth and profitability.
- Established a reputation for exceptional problem-solving abilities by resolving complex issues that resulted in enhanced customer loyalty.
- Delivered consistent, high-quality service to ensure client satisfaction and retention.
- Built long-lasting partnerships through effective networking and relationship management skills.
- Conducted in-depth market research to identify trends, opportunities, and potential threats for strategic planning purposes.
Marketing Executive
Montessori Care
01.2024 - 07.2024
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Identified target audiences and devised campaigns to match target demographics and optimise results.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Analysed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Planned and executed events and marketing programs to increase qualified leads.
Media Manager
Core - Zenith
04.2022 - 12.2024
- Developed and maintained strong relationships with media owners and suppliers on day-to-day level in Irelands largest marketing company.
- Flexible in a busy working environment, worked across three media agencies in Core, these agencies were Spark, Zenith and Starcom.
- Reviewed account activity, seeking areas for campaign improvements and strategic profit growth.
- Evaluated campaign performance, utilising data to inform future campaign strategy.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
- Developed training programs for media department, enhancing team skills and performance.
Owner/Social Media Manger
Vintage Cityy
02.2021 - 11.2022
- Conducted regular competitor and market analysis to stay updated on activities, opportunities and threats.
- Produced high-quality social content, ensuring alignment with brand voice and messaging.
- Formulated and implemented detailed marketing strategies, engaging with online audiences to drive sales.
- Communicated with followers, responding to comments and queries timely in brand style and tone.
- Assessed event success and uncovered room for improvement through client feedback.
Education
TV Masters -
TAM Ireland
2023
First Class Pass -
IPA
2023
Bachelor of Arts - Media&English
Dublin City University
2022
Certified digital Marketing professional -
Digital Marketing Institute
2022
Skills
- Client Communication
- Campaign Development Experience
- Data Analytics
- Market Research
- Copywriting Abilities
- Sales and Marketing Strategy
- Customer Demographics Understanding
- Graphic Design Proficiency
- Time management
- Networking skills
- Strategic planning
Timeline
Client Executive
Spark Foundry
11.2024 - Current
Marketing Executive
Montessori Care
01.2024 - 07.2024
Media Manager
Core - Zenith
04.2022 - 12.2024
Owner/Social Media Manger
Vintage Cityy
02.2021 - 11.2022
First Class Pass -
IPA
Bachelor of Arts - Media&English
Dublin City University
Certified digital Marketing professional -
Digital Marketing Institute
TV Masters -
TAM Ireland
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