Emerald Firli

• Collaborated with Business Unit Managers to create go-to-market strategies for AWS Greenfield's starter kits/bundles campaign to recruit new new reseller partners for Tech Data , and help create sales tools, battle cards and landing pages for sales team as well as key focus partners to use to attract new business.
• Execution of various marketing initiatives including email marketing, sales collateral, event production, webinars, telesales and other demand generation tactics to help accelerate Tech Data's Cloud business revenue growth.
• Successful led re-launch of Tech Data's Enhanced Cloud Services initiatives for ANZ, to help partners needing technical resources such as managed and professional services to help them deploy projects, this increase cloud services leads enquiries by 15%.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Managed MDF budget allocation and resource utilization to maximize marketing ROI.
• Produced and managed many key events such as new vendor partner recruitment events, Tech Data's inaugural High Growth Solutions event in Sydney and Melbourne, SMB Security Seminars for Microsoft, as well as AWS partner recruitment and enablement sessions.

• Reviewed and implemented new pricing strategy strategy, which lead to negotiating of contracts with key existing clients, resulting in 30% increase in revenue and additional services
• Implemented ZOHO CRM system for this small software developer that improved customer segmentation and lead qualification and tracking, resulting in 10% increase in qualified leads
• Identified new markets and industries who could use Bidsonline's auction platforms and auction management systems, resulting in 20% increase of new clients or partnerships with other creative agencies on their projects.

• Managed and help developed channel campaigns and partner loyalty programs across the following clients: Ingram Micro Australia & Ingram Micro Netherlands, Microsoft APAC, Dropbox, Westcon Comstor, Trend Micro, HPE and Dicker Data.
• Analyzed, tracked and monitored email, direct mail campaign and rewards auction performance against campaign or program goals and budgets.
• I negotiated and managed customer contracts to ensure customer satisfaction and long-term retention or renewal of channel partner programs and customer loyalty programs requirements, resulting in 70% of clients renewing their programs.

Project-based marketing contracts

• Developed marketing campaigns to increase brand awareness and customer acquisition
• Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives
• Developed promotional copy and case study assets
• Event management for conference or tradeshow style projects

Subcontracted to agencies like: Best Case Scenario, CAPITAL-e Marketing & Events, The MSA, H2H Collective Agency

• I worked with the Director of Cloud Solutions & Strategic Growth on channel marketing strategy.
• I develop, manage & implement the marketing initiatives on Technology Solutions' Cloud Solutions, Mobility, IoT, Big Data Analytics and Next-Gen Security.
• Helped onboard and launched new vendor partners, resulting in brand awareness and 20% increase in net new business opportunities
• Build and maintain working relationships with our premier and focus partners and help them utilise MDF they earned, to increase their market share by developing lead gen program and other marketing initiatives for their business

For over 8 years I have run a successful marketing consultancy business, attracting clients like Panasonic, TiVo, NEC Computers, Dicker Data, Western Digital, Socomec UPS and Health Information Pharmacy.

For these clients I:

• Identified new customer segments and created targeted campaigns to drive customer engagement and conversion.
• Conducted competitive analysis to identify trends and opportunities to differentiate the brand in the market
• Led successful product launches to help increase brand awareness and market share by 20%
• Develop and maintain relationships with media outlets and industry influencers
• Develop and maintain Profit & Loss budgets for marketing initiative

Fixed-term consulting contracts:

• Marketing Communications Executive at Panasonic (Mar- July 2007)
• Group Marketing Manager at DPSA (Jan 2009 - July 2010)
• Marketing Manager at Socomec Australia (Mar 2011 - Oct 2012)
• Marketing Communications Executive at Brady (Feb 2015 - Oct 2015)

• Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
• Contributed to annual revenue goals by selling new services and developing new accounts.
• Worked with customers to develop strategic business and account plans.
• Produced channel marketing campaigns, campaign budgets, account and project management of creative jobs.

Client Portfolio: Ingram Micro, Brightpoint, Motorola, Dicker Data, Netcomm, Taylor Projects Group, Eden Brae Homes, Mirvac, Capital Corporation, Arris Group and Health Information Pharmacy.

• Acting Marketing Manager Oct 2004 – Feb 2005 prior to the merger of Ingram Micro and Tech Pacific.
• Developed a successful marketing campaign (Margin Boosters) for over 20 of my peripheral vendor partners, which ran for 2 quarters in 2005.
• Managed MDF budget allocation and resources to maximise marketing ROI

• Created communications and marketing materials to achieve objectives and maintain branding.
• Developed and implemented targeted strategies to reach specific customers.
• Deployed strategies across email campaigns, industry events and lead generation initiatives.
• Instrumental in the rebranding and repositioning of TSG, to increase its perceived value in the channel prior to the takeover of Corporate Express.
• Re-established key vendor relationships to provide TSG with a structured MDF and coop support for the marketing activities with key vendor partners.