Emily Kraemer

Key Responsibilities

• Execution of the marketing plan in collaboration with the management team
• Lead generation campaigns and events aligned with vendor marketing plans
• Website content and blogs using WordPress
• Social media strategy and management
• Managing SEO and Google AdWords

Achievements

• Marketing contribution to winning the Sage vendor prize: Sage Select Partner of the Year 2023
• Family Offices vertical campaign creation for lead generation
• SaaS Email Campaign creation and execution for lead generation
• Webinars in cooperation with other Business Partners
• Lead generation management in Salesforce
• Increased Social Media Followers

Key Responsibilities

• Adobe Design work for Sales & Presentation Collateral

Achievements

• Online and print collateral for different projects

Key Responsibilities

• Marketing Management, including re-branding from Concept Chemical to Concept Ingredients
• Website management, Google Analytics reporting
• Development of digital and printed marketing collateral
• Trade show exhibition management – booth design, collateral, booth staff, all conference-related communications

Achievements

• Written Concept Ingredients Communication plan/ Corporate Identity
• Updated Corporate Identity: New corporate design - website, logo, collateral
• Two successful trade show exhibitions
• Created Concept Ingredients brochure, magazine advertisements

• Layout, proofing and production of the quarterly print magazine German-Australian Business News in InDesign
• Advertising acquisition for all member publications of the German-Australian Chamber

Key Responsibilities

• Compilation, Design, Layout and production of all on- and offline Chamber publications and collateral
• Advertising acquisition in all publications
• PR & Press, Media Relationship Management
• Stakeholder relationship management and influencing
• Social Media Strategy and Social Media Channel management, growth, reporting
• Website Management, Entries in the CMS and SEO, Google Analytics reporting
• EDM & Email Marketing, including measuring and reporting
• Intern acquisition and staff management in the Communication department
• Event and Conference Promotion

Achievements

• Production of various publications: German-Australian Business News Magazine, German Subsidiaries in Australia booklet, AHK Australia corporate brochure, Membership Directory
• Over $48,000 achieved annual income through advertisement in publications and sales, a testament to the manager's strategic advertising acquisition and production of high-quality publications. New, improved corporate design implemented in all channels, primarily online
• The introduction of an email automation system, which won 50% of new relevant contacts for the distribution list.
• Increased Social Media followers by 500% on LinkedIn, Facebook and Twitter introduction
• Successful conference and event promotion:
• Written articles in industry magazines, layout and production of corporate event banners and flyers.

Key Responsibilities

• Lead generation and new customer acquisition
• Online Marketing and Social Media campaigns
• Creation of print advertising and writing of editorial texts for News-Press, Magazines and Brochures
• Stakeholder Management - external and internal relationships
• CMS management relating to all external events and campaigns

Achievements

• Written Marketing Communications Concept for Primus 2013
• Design of two corporate brochures
• New customers and leads acquired for Primus
• SEO optimisation improvement by 150% for Google and BING
• Two animated digital online banners for the homepage
• Primus print advertising and editorial Text in IHK Magazine February 2013.

Key Responsibilities

• End-to-end integrated Campaign execution - promotional events
• Lead generation and Database management (Customer Relationship Management)
• Online Engagement Email marketing and response measuring with an Email Automation System
• Stakeholder Management - Sales and IT consultants, suppliers, vendors, venues and agencies
• Collect and measure lead development after campaigns and distribute reports for various vendors
• Website updates and maintenance

Achievements

• Microsoft CRM campaigns successfully delivered in all states within budget and with a positive ROI
• Sales events with product demonstrations promoted and organised
• IT consultant promotion created and implemented
• Microsoft and Oracle vendor reports with a positive ROI of 20% and above sales opportunities
• Vendor (Microsoft and Oracle) events successfully delivered within budget and desired outcomes
• Automated Email Marketing and Email reports delivered

Key Responsibilities

• Develop and implement a Marketing Communications plan with promotional strategies for IT services
• Assist with lead generation and database management (Customer Relationship Management)
• Assist with the development and execution of PR (newsletters, brochures, case studies, press releases)
• Coordinate all customer events, including meetings, speaking engagements, charity events
• Collect and measure Corporate Social Responsibility initiatives, reporting them to the London Benchmarking Group
• Marketing and ROI reporting and administration

Achievements

• A written Marketing Communication Strategy concept for Datacom´s Cloud Services
• Successfully managed promotional customer events within budget and Return on Investment report
• New Lead Generation idea with LinkedIn Group SYD IT Men for IT Sales planned and established
• Corporate Social Responsibility report FY11, the first quarter of FY12 for London Benchmarking Group

Key responsibilities

• Maintain and grow Breakaway's profile as the leading Interline Travel Industry Business
• Organize B2B and B2C promotions considering market trends and competitor deals
• Promote travel deals and packages to potential customers
• Maintain and create partnerships with key stakeholders - hotels, airlines, tour operators, cruise lines
• Customer Relationship Management – handling complaints and special requests from club members
• VIP travel bookings using online and offline booking methods

Key achievements

• Creation of new partnerships with wholesalers and suppliers including contract support
• Accomplished competitive deals and increased sales and revenue
• Development of monthly corporate travel agent networking event: Thirsty Thursday
• Corporate Company Video in cooperation with video producer Barry Matheson
• Australian permanent residency via skilled migration scheme with employer

Key responsibilities

• Extensive analysis of senior industry decision-makers business needs
• Identify prospective delegates followed by cold call customer acquisition
• Assist with delivering a program tailor-made to address business management needs

Key achievements

• Two promotions within the first three months due to a high conference sales success for business sectors: Information Technology, Healthcare and Defence.

Key Responsibilities

• Research and liaison with publications for cooperative marketing activities
• Preparation of marketing documentation and reporting
• Assisting with the cooperative marketing activities for exhibitors and partners
• Coordinating marketing surveys in and around the event
• Accelerating the implementation of marketing campaigns for Australian and worldwide shows

Key achievements

• Research and identification of relevant industry information and target markets.

Key Responsibilities

• Enter site content for Internet/Intranet - CMS
• Preparation of press releases
• Assist advertisement projects by using Adobe InDesign, Adobe Photoshop, Excel, PowerPoint
• Presentation of ID praxis at the trade fair IT Profits 2005

Key achievements

• Conception and design of online Banner
• Design of Textile Banner for an exhibition at IT Profits 2005 Trade Show
• Website Creation through CMS content editing for Business Partner's websites
• Cover design and text editing of the institution's catalogue ARGE
• Written content management user instructions for Business Partners and professional Users.