Emily Sattouf
Denham Court,NSW
Summary
Results-driven marketing leader with expertise in digital and social media marketing. Demonstrated success in developing strategic campaigns to drive market growth and profitability. Skilled in project management, team building, and stakeholder relations.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Lufema
Sydney, NSW
08.2022 - 02.2023
- Designed strategies focusing on existing client base to enhance in-season revenues.
- Set up an effective sales funnel to streamline acquisition process
- Daily management of SEO, SEM, EDM, Google analytics
- Marketing support for our sales agents and customers
- Run promotions to Lufema database
- Executed fresh marketing strategies to align with industry leaders
- Developed collaborative partnerships across businesses
- Maintain proper organization of inventory on website
- Site testing and enhancements
- Scheduling additional resources – descriptions, tagging, photoshoots etc
Marketing Manager
Pat Callinan Media
Blaxland
06.2021 - 07.2022
- Build and deliver a marketing plan for the MR4X4 App and Pat Callinan's 4X4 Adventures TV show
- Generate new content in the form of articles, videos, social media marketing, online magazines, television show and more
- B2B Marketing for Pat Callinan's 4X4 Adventures TV Show
- End to end marketing campaign and product launch with the launch of the MR4X4 App
- Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs with magazine journalists, designers, and photographers
- Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
- Represented company at local and trade association meetings to promote products.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Developed social media marketing strategies to help brand company and increase sales.
- Prepared and sent proposals to prospective clients.
- Managed creation of marketing materials, collateral and sales support tools.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Owned marketing campaigns from initial scope through execution and refinement.
Digital Marketing Specialist
Wynstan Designs
Yennora
11.2020 - 01.2021
- Developed social media initiatives and created daily content on Facebook, Twitter, Instagram and emerging social platforms to engage current fans and acquire new ones.
- Managing social media channels including Facebook, Instagram, You Tube and LinkedIn including both AUS and USA & manage influencer relationships of these pages
- Manage partnership with Channel 9 Space Invaders
- Assist in the development of brand new CRM software for the company
- Maintain aspects of all Wynstan websites including the development of the new websites
- USA marketing: Yelp, Next Door
- Support the Brand Manager to ensure delivery of the companies Brand strategy
- End to end ownership of projects including photo shoot production and collateral developments and content partnerships
- Developed improved digital content for website and social media platforms.
- Collaborated with social media and e-commerce leaders to increase brand awareness and lead generation.
- Implemented new and improved web products to revitalize online presence and reach consumers.
- Develop relationships internally and cross functional teams to ensure positive working relationships, streamline processes and increase speed to market
Digital Marketing Specialist
Rhino-Rack
Eastern Creek
01.2019 - 11.2020
- Manage organic and paid social media campaigns through Facebook Business Manager
- Manage social media influencers
- Develop and manage EDM campaigns, including content, messaging, segmentation and landing page
- Create, manage, and optimize listings and inventories on online marketplaces, i.e Amazon
- Manage partnership agreements with All 4 Adventure, Pat Callinans 4x4, Cancer Council Australia
- Assist Digital Marketing Manager with the implementation of digital marketing campaigns, ie, Google Ad Words
- Optimise conversion rate of website and landing pages
- Track and review all digital and direct marketing campaigns to ensure delivery of ROI
- Managed and developed new content for company website, app and social media platforms.
- Developed social media initiatives and created daily content on Facebook, Twitter, Instagram and emerging social platforms to engage current fans and acquire new ones.
- Developed improved digital content for website and social media platforms.
- Spearheaded social media initiatives and created digital content for Facebook, Twitter and Instagram.
- Collaborated with social media and e-commerce leaders to increase brand awareness and lead generation.
- Implemented new and improved web products to revitalize online presence and reach consumers.
Digital Marketing & Communications Coordinator
Panthers Group
Penrith
05.2017 - 12.2018
- Update and assist in the management and design of all Panther venues websites using WordPress
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Tracked and analyzed social media and online marketing initiatives.
- Posted new content for products and services when managing marketing and release calendars.
- Developed targeted strategies and project plans to drive vision and enhance business value.
- Improved short and long-term digital marketing strategies.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Membership creative briefs - Coordination and execution of Membership marketing plans
- Reporting - Create monthly, quarterly and yearly reports using data from Facebook, Ticketek, Survey Monkey, SMS & EDM results and present to higher management
Education
Bachelor of Business & Commerce - Marketing & Management
University of Western Sydney
Commonwealth Government01.2015
High School Certificate -
William Carey Christian School
01.2010
Skills
- Digital Marketing Campaign Management
- Loyalty and retention Marketing
- Developing Presentations and Reports
- End to End Campaign Management
- Marketing Strategy Development
- Social Media Marketing
- Product Launches
- CRM & Website Softwares: Salesforce, Hubspot, WordPress, Hootsuite
- Google Analytics
- Microsoft Office Suite
- Social Media Platforms
- Customer Acquisition
- Budget Administration
- Retail Marketing
Accomplishments
- Launched the MR4X4 app, gaining up to 20,000 new followers per month with a combination of social media marketing, television and the utilization of partnership collaborations
- End to end campaign marketing: Successfully launched a number of new products within the Rhino-Rack range in Australia, Canada, New Zealand & the USA
- Grew social media page followers almost 200% in one year at Rhino-Rack through Facebook Business Manager, content creation & influencer marketing
- Successfully developed & launched 6 new websites during lockdown, including cross-checking information, images, language conversions and maintenance
- Consistently maintained high customer satisfaction ratings
Languages
English
Full Professional
Spanish
Limited
Affiliations
- Side business - Healthy Cheating
- Baking
- Personal training & Group Classes
- Gym
References
References available upon request.
Timeline
Marketing Manager
Lufema
08.2022 - 02.2023
Marketing Manager
Pat Callinan Media
06.2021 - 07.2022
Digital Marketing Specialist
Wynstan Designs
11.2020 - 01.2021
Digital Marketing Specialist
Rhino-Rack
01.2019 - 11.2020
Digital Marketing & Communications Coordinator
Panthers Group
05.2017 - 12.2018
Bachelor of Business & Commerce - Marketing & Management
University of Western Sydney
High School Certificate -
William Carey Christian School
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