Goal-oriented manager passionate about leading, coaching and empowering teams in a positive and encouraging environment by identifying strengths and looking at opportunities for development in order to succeed in delivering an exceptional customer experience and work cohesively to achieve budgets, goals and KPI's.
Overview
17
17
years of professional experience
Work History
Business Owner
Norman & Dann
02.2023 - 01.2024
Key responsibilities
Inspire and motivate team with a 'lead by example' ethos to work cohesively in delivering an exceptional customer experience while achieving targets.
Foster a positive work environment that motivates employees towards achieving their potential while contributing significantly towards overall business success.
Analyse sales reports, data and customer feedback to align product offering with current purchasing and market trends.
Develop strategic partnerships with suppliers, negotiating favorable terms to control costs and improve product offerings.
Analyse financial reports to manage costs while maximising profitability.
Deliver and oversee business budget planning and administration, accounting functions, purchasing, and fortnightly payroll to handle financial needs.
Scheduled employees for shifts, taking into account customer traffic and employee strengths.
Maintain a safe work environment by enforcing strict safety protocols and regularly updating staff on industry best practices.
Evaluate competitors offerings to identify gaps in the market for unique selling propositions to attract new customers and inspire return customers.
Introduce new methods, practices, and systems to increase team productivity and engagement
Key achievements
Established strong team, supplier and customer relationships quickly after purchase business.
Strengthened store reputation by consistently meeting or exceeding customer expectations in terms of quality products/services offered.
Boosted revenue by identifying new business opportunities and diversifying product offerings.
Developed a high-performing team through effective recruitment, training, active communication and performance management.
Queensland State Business Manager
Ella Bache
08.2019 - 12.2022
Key responsibilities
Lead and develop Ella Bache franchise store owners, store managers and team members, ensuring the provision and delivery of exceptional customer service
Provide ongoing support and education in relation to the company expectations relating to customer service and development
Manage time effectively to ensure days are structured to support franchisees and teams while adhering to required reporting and administration expectations
Lead the development and engagement of team member’s behavioural values focused on integrity, customer service procedures and protocols, whilst continually maintaining personal responsibility for delivering consistently high reflections of company values and vision
Analyse salon data by reviewing reports and finding opportunities for growth, implementing business initiatives and strategies to promote revenue growth and drive financial outcomes. Grow individual salons by monitoring KPI performance and working with owners, managers and team members to set incentives and increase productivity and sales
Regularly conduct alignment reports regarding best practice, ensuring compliance with franchise requirements and company policy and vision
Review digital platforms to ensure on brand and within franchising parameters
Review and ensure monthly promotional and marketing material is merchandised and installed as per franchise requirements
Ensure salon reports are submitted accurately in a timely manner adhering to franchise requirements, enabling analysis of sales and performance and development of strategies where required to identify sales gaps, optimise growth and target opportunities
Manage responsibilities associated with the recruitment and onboarding of team members, ensuring the delivery of clear, concise recruitment campaigns, lawful selection processes, and the development and delivery of procedures aimed at the attraction, education and retention of valued, driven and passionate professionals
Conduct interviews, evaluating and assessing suitability of candidates interested in becoming future Ella Bache franchisees. Assessment outcome dependant on reports compiled and submitted to head office, ensuring potential franchisees are aligned with the vision, values and culture of the company
Manage call cycle to optimise communication and maximise opportunities in driving salon sales and budgets
Contribute to event planning and attend events for salon support
Direct, implement and instruct the correct understanding and use of operational guidelines for new and ‘at risk’ franchises to manage wage costs and budgeting through P&L analysis and roster management
Autonomously direct continuous improvement and performance by developing and implementing analysis driven solutions and problem solving actions supporting and driving team management, team work and business acumen in line with the company’s strategic directions and strategies
Key achievements
Exceeding budget by second month in employment, making budget over 85% of employment period
Drive and exceed wholesale salon budgets throughout Queensland territory (29 salons)
Developed a strong partnership with internal support networks, creating and driving the company’s strategic direction, policies and projects, ensuring all deliverables are communicated, understood and met in order to achieve key expectations
Quickly developing strong relationships within network resulting in regular positive feedback to head office
Development of key initiatives for use nationally to drive teams towards targets and goals
Lead over 300+ Ella Bache team members throughout Queensland, liaising with Franchise owners, managers and team members to offer direction and support through business planning, training and operational needs analysis, local area marketing planning, team meetings to drive engagement, and individual team member performance reviews.
Relaying and relating an extensive personal career managing all aspects of business by working closely with internal networks, franchise owners and team members to maximise optimum levels of operational effectiveness
Effective communication reflecting my passion and empathy in developing and driving people, service, sales, performance and the desire to engage and grow whilst achieving business goals and expectations
Account Executive
Jane Iredale Make-up / Environ Skincare
07.2018 - 08.2019
Key responsibilities
Proactively build relationships with both existing and potential stockists across two brands (cosmeceutical skin care and make-up).
Maintain and grow existing accounts by working with stockists to forward plan for their business.
Provide continual support to stockists through coaching, training, events and promotions.
Identify specific customer account requirements and initiate growth strategies
Source new business opportunities through business prospecting and leads with presentation of brands to both beauty and medical prospects
Deliver formal college and in salon training
Timely and accurate administration management and reporting
Key Achievements
Conducting gap analysis of regional stockists and identifying a lack of training previously offered or delivered in an area with multiple stockists
Arranged and delivered formal training in order to drive sales, develop and re-motivate stockists
Resulted in fully booked training day with stockist feedback of feeling re-motivated and re-engaged with the brand
Quickly developed good relationships with stockists with feedback given to head office that I am engaged in helping with their business and excellent at follow up
Held two events within the second month of being with the company, generating higher sales than any previous events held with the stockists
Practice and Administration Manager
Skin Revision
01.2017 - 07.2018
Key Responsibilities/Achievements
Creating a welcoming environment by maintaining a high level of professionalism and customer service both on the telephone, email and through face to face patient engagement.
Problem solving and complaint management through liaising between patients, doctors and supplier company representatives to enable positive outcomes and meet patient expectations.
Organising and coordinating administrative duties and office procedures to ensure productive day to day management of clinic.
Overseeing and managing patient appointments through effective scheduling and efficient communication with both patients and doctors.
Managing competing priorities to ensure a timely and productive daily running of the clinic.
Marketing and promotion of business through social media planning and delivery, and creating events and offers through company email marketing software.
Developing appropriate policies and procedures for the smooth and efficient running of the practice on a daily basis.
Reviewing and monitoring systems, processes and procedures while recognising and implementing changes and improvements as necessary
Preparing financial and analytical reports.
Managing stock supplies and orders
Co-ordinating merchandising displays and driving promotional activities
Business Owner / Manager
Masters and Mods Framing Co. / Coffee Co
03.2010 - 06.2017
Key Responsibilites/Achievements
Joint owner in a family run business including a bespoke custom picture framing business comprised of two retail shops an industrial workshop and a coffee shop
Developed and implemented the rebranding, business sales and marketing strategies to drive strategic growth and support achievement of revenue goals increasing sales by over $600,000
Delivering ongoing coaching to all staff members across the three business outlets aligned with meeting company standards and values to create and maintain an exceptional customer experience
Managed responsibilities associated with Human Resources including interviewing, employing and training new staff members, conflict resolution, performance management and career development
Lead the development of customer service procedures, taking responsibility for consistency in high level customer service, professionalism and workmanship across all three retail outlets
Maintained the leading knowledge in emerging trends, product knowledge and design techniques to coach staff and inspire and educate customers
Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
Oversaw business budget planning and administration, accounting functions, book-keeping, purchasing and weekly payroll to handle the businesses financial requirements
Trainer and Assessor
College Of Natural Beauty
01.2014 - 11.2014
Key Responsibilities/Achievements
Deliver practical and theoretical training and assessment of Beauty Therapy modules
Support and guide students throughout learning and assessment
Provide effective verbal and written feedback to ensure development of student skills
Prepare lesson plans and evaluation sheets before and after lesson delivery
Assess and mark assignments and both practical and theoretical examinations while providing clear and constructive feedback to learner
Remain current and up to date with industry changes, training material, industry standards and educational requirements
Validation and moderation of assessment tools and judgements aimed at aligning with units of competency and increasing quality of assessment
2IC Manager
Mecca Maxima
03.2011 - 09.2013
Key Responsibilities/Achievements
Responsible for all operational aspects pertaining to the operation of a large cosmetic retailer, including but not limited to, inventory control, tester and supply ordering, stocktake, designation of brand managers, visual merchandising, eventing, promotions and daily action planning
Planning and driving the daily activities of the team to achieve store budgets, KPI's and adhering to company values and goals
Achieving store targets and KPI’s (reaching financial targets in 14 out of 16 months)
Training and developing new and current staff to achieve company targets and services and comply with company policies and procedures
Strategically managing staff and floor plan to maximise profitability
Monthly visual merchandising change-over
Commitment to promoting and developing a team focused on an outstanding customer experience
Knowledge of all products in store and ability to find solutions to meet customer needs and requirements
Encourage and coach team for personal and professional development
Planned and directed staffing, training and performance evaluations to develop and control sales and service programs
Onboarded new employees, including training, mentoring and new hire documentation
Evaluated employees' strengths and assigned tasks based upon experience and training
Business Development Manager / State Trainer
Sothys Professional Skincare
04.2007 - 03.2010
Key Responsibilities/Achievements
Effectively plan to maximise access and grow sales in targeted areas
Research and identify new sales opportunities and develop plans to maximise these opportunities
Develop new business, expand territory growth and brand awareness by building relationships with prospective customers
Provide recommendations and work with the National Sales Manager to implement retail incentive plan to be commensurate with high sales volume within individual businesses
Identify specific customer account requirements and initiate growth strategies
Identify “gaps” in existing and future accounts stock holding and sales activity to determine strategy for integrating new ranges or complete product line in-store to increase sales growth and client demographic
Deliver product knowledge and practical training for beauty therapists and spa / salon owners at the Sothys Queensland Training Academy on two days of each week
Increase technical and brand awareness through education to encourage a higher volume of retail sales in individual businesses.
Conduct product knowledge training sessions within colleges and training centres
Deliver “Train the Trainer” product knowledge days to trainers involved in Beauty colleges stocking the Sothys brand
Generate interest, enthusiasm and active classroom participation during product knowledge training
Education
Dual Diploma - Business, Leadership And Management
TAFE Queensland
Brisbane, QLD
07.2025
Small Business Marketing
The Clever Bunch
Brisbane
Certificate IV - Training And Assessment TAE40110
TAFE Queensland
Southbank
Certificate in Payroll And Account Management - Bookkeeping / Accounting
MYOB
Brisbane
Diploma Professional Make-up Artistry - Make-Up
Make Up Technicians
Sydney
01-1998
Diploma Beauty Therapy -
College Of Natural Beauty
Brisbane
Skills
Microsoft Office Word, Excel, Powerpoint and Outlook
Relationship building and management
Team Training and Development
Customer Engagement
Solutions driven
Time management
Timeline
Business Owner
Norman & Dann
02.2023 - 01.2024
Queensland State Business Manager
Ella Bache
08.2019 - 12.2022
Account Executive
Jane Iredale Make-up / Environ Skincare
07.2018 - 08.2019
Practice and Administration Manager
Skin Revision
01.2017 - 07.2018
Trainer and Assessor
College Of Natural Beauty
01.2014 - 11.2014
2IC Manager
Mecca Maxima
03.2011 - 09.2013
Business Owner / Manager
Masters and Mods Framing Co. / Coffee Co
03.2010 - 06.2017
Business Development Manager / State Trainer
Sothys Professional Skincare
04.2007 - 03.2010
Dual Diploma - Business, Leadership And Management
TAFE Queensland
Small Business Marketing
The Clever Bunch
Certificate IV - Training And Assessment TAE40110
TAFE Queensland
Certificate in Payroll And Account Management - Bookkeeping / Accounting
Product Development Associate at NTC Wismettac Australia Pty Ltd Brisbane BranchProduct Development Associate at NTC Wismettac Australia Pty Ltd Brisbane Branch