Hi, I’m
Emily Saint-Smith
Erskineville,NSW
Summary
Professional content writer with proven expertise in crafting engaging and impactful narratives that reflect brand voice. Skilled in content strategy, SEO, copywriting, and digital marketing, ensuring content aligns with audience needs and drives results. Proficient in researching, writing and editing diverse content. Self-motivated and deadline-driven with a consistent track record of producing high-quality, error-free articles, blog posts, social media content and marketing copy.
Overview
18
years of professional experience
Work History
Financial Education Professionals
Freelance Finance Writer
02.2021 - Current
Job overview
- Utilising my extensive financial services experience and knowledge, I am regularly engaged to write long-form educational content, as well as digital marketing copy.
- I develop engaging and compliant educational content by conducting thorough research and investigation into industry trends and best practise.
- I simplify complex technical concepts for broader audience comprehension, including summarising legislative and regulatory requirements for training purposes.
- I edit and proofread materials (including content submitted by other writers) to ensure clarity, adherence to brand style and compliance in educational subject submissions.
- I condense complex topics into punchy, attention-grabbing digital marketing content to drive product sales.
- I adapt writing styles to effectively represent the viewpoint of key individuals in the organisation, to deliver thought-leadership articles and social media content that resonates with the audience.
- I have interviewed individuals by phone, video chat and in-person to write case studies, conduct industry research and inform future content strategy.
Saintcommathe
Founder
04.2016 - Current
Job overview
- Specialist marketing consultancy for small businesses, concentrating on marketing and brand strategy, digital content and social media management.
- I manage a diverse portfolio of clients, adapting writing styles to suit their unique needs, audiences and brand voice.
- I conduct thorough brand reviews, including researching industry trends and evaluating competitor activities, to develop compelling brand narratives, elevating the overall image and positioning of the business in the market.
- I enhance business visibility by creating and implementing comprehensive social media strategies. This includes ongoing social media management and audience engagement.
- I maintain an up-to-date content calendar to ensure timely deployment of posts and blogs that align with clients' marketing objectives.
- Operating almost entirely via word-of-mouth referrals, I cultivate client relationships to drive new and repeat business.
BUSY At Work
Freelance Writer
05.2024 - 12.2024
Job overview
- Working with a number of stakeholders, prioritised and delivered range of content for use across print and digital media on time and to brief.
- Researched employment and training industry trends to inform writing and ensure compliance with government contracts.
- Edited and proofread materials to ensure clarity of message and alignment to brand guidelines.
- Repurposed existing content to appeal to target audience and refine core marketing messages.
OMORFIE
Freelance Brand & Communications Consultant
01.2021 - 10.2024
Job overview
- Developed compelling brand narratives to differentiate products in the competitive beauty market.
- Created comprehensive Writing Style Guidelines for use across all marketing channels to ensure a consistent brand message across all digital platforms, strengthening the company's online presence..
- Assisted in developing targeted email marketing campaigns that drove significant increases in subscriber engagement rates.
- Collaborated with marketing and design teams to develop and plan website content, layout, and style.
- Coordinated with subject matter experts to produce authoritative articles, ebooks and guides, bolstering the credibility of the organisation.
- Monitored competitor websites to stay informed about industry trends and developments, and adjust messaging to meet needs of target audience.
Hire Digital
Freelance Content and Copywriter
02.2022 - 08.2024
Job overview
- Worked with international finance brands to increase customer engagement and brand awareness through the creation of compelling website content, blogs, thought-leadership articles and white papers.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author's intent.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Brands included: Citi, Zai and ManuLife
Talk Ink.
Content and Brand Strategist
01.2018 - 12.2023
Job overview
- Co-founded boutique marketing and branding agency specialising in small business and musicians.
- Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution, often working within small budgets.
- Created comprehensive style guides outlining visual elements, messaging guidelines, and best practices for consistent application across all touchpoints.
- Improved social media presence of clients by crafting content strategies to and implementation guides to reach target audience.
Association of Financial Advisers
Events Associate
09.2015 - 12.2015
Job overview
- Managed national calendar of state-based events, including scheduling, marketing support, reporting and accounts reconciliation.
- Maintained relationships with key industry stakeholders and sponsors to drive increased sales.
- Developed and implemented processes to support the effective and consistent delivery of all events across the AFA network, in line with brand expectations.
- Liaised proactively between clients/vendors/venue management teams before and during an event to ensure smooth operations.
- Collaborated with vendors to secure high-quality services and products for events, working within tight budgets and short timeframes.
Riskinfo
Senior Journalist
09.2010 - 09.2015
Job overview
- Researched, wrote, edited and published weekly news stories for online publication, including selection of related imagery, working within tight deadlines and a fast-paced environment.
- Conducted interviews with key figures in finance industry, and undertook extensive research to write compelling long-form feature stories for e-Magazine.
- Maintained excellent relationships with key industry stakeholders and PR professionals to access breaking news and fact-check stories.
- Attended and reported on key industry conferences and events, including live tweeting of content and event photography.
- Built and maintained case study library featuring real-life stories from industry participants, highlighting value of financial advice and life insurance.
- Developed and implemented Riskinfo social media strategy across multiple platforms including Twitter and Facebook.
Institute of Chartered Accountants
Marketing Specialist
09.2010 - 03.2011
Job overview
- Working closely with eLearning curators, developed revised marketing strategy for promotion of eLearning portal to increase take-up.
- Enhanced customer engagement, utilising weekly e-newsletters to drive sales of current courses, including A-B testing to identify most effective content.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Increased lead generation with creation and implementation of innovative email marketing campaigns.
- As marketing lead on new website project, collaborated with product and design teams to develop and plan new website content, layout, and style.
BT Financial Group
Marketing Manager
11.2009 - 07.2010
Job overview
- Working across three brands, managed the marketing strategy for BT Financial Group's retail insurance offer.
- Developed strategic approach to support the development of the BT insurance brand, including market research, internal stakeholder management and PR campaign activity.
- Enhanced product visibility with targeted campaigns through detailed market assessments.
- Managed timelines and budgets for campaign execution, ensuring alignment with strategic objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
ING
Marketing Campaign Manager
08.2007 - 11.2009
Job overview
- Developed and implemented focused and creative marketing campaigns to support ING's insurance offering to adviser and customer audiences.
- Project managed consumer research program to drive aggressive PR campaign which led to front-page story for brand.
- Coordinated product launches with comprehensive go-to-market plans, ensuring successful introduction into target markets.
- Led the development of creative assets for campaigns including copywriting, design direction, and production coordination – resulting in consistent brand storytelling across all touchpoints.
- Collaborated with sales team to align marketing efforts with revenue goals, driving higher-quality leads to the sales funnel.
Education
The Actors Pulse
Screen Acting
01.2019
Inner West Drama
Adult Acting Classes
01.2019
Australian Writers Centre
Creative Writing Short Course
01.2010
Queensland University of TechnologyBrisbane, QLD
Bachelor of Arts from Theatre Studies
01.1999
Skills
- Strategic thinking
- Content scheduling
- Audience engagement
- Brand strategy
- Creative writing
- Editing skills
- Deadline management
- Proofreading
- Keyword optimisation
- Project management
- Content marketing
Other experience
- Director, actor and singer
- Member, Australian Music Theatre Choir - 2024
- The AU Review, Volunteer Reviewer, 2016 - 2018
- Host and Event Organiser, Sydney Park Pugs Pugoween 2017 - 2023
Timeline
Freelance Writer
BUSY At Work
05.2024 - 12.2024
Freelance Content and Copywriter
Hire Digital
02.2022 - 08.2024
Freelance Finance Writer
Financial Education Professionals
02.2021 - Current
Freelance Brand & Communications Consultant
OMORFIE
01.2021 - 10.2024
Content and Brand Strategist
Talk Ink.
01.2018 - 12.2023
Founder
Saintcommathe
04.2016 - Current
Events Associate
Association of Financial Advisers
09.2015 - 12.2015
Senior Journalist
Riskinfo
09.2010 - 09.2015
Marketing Specialist
Institute of Chartered Accountants
09.2010 - 03.2011
Marketing Manager
BT Financial Group
11.2009 - 07.2010
Marketing Campaign Manager
ING
08.2007 - 11.2009
Inner West Drama
Adult Acting Classes
Australian Writers Centre
Creative Writing Short Course
The Actors Pulse
Screen Acting
Queensland University of Technology
Bachelor of Arts from Theatre Studies
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