Emily Sargent

• Establish and implement e-commerce plans in line with global strategy
• Provide market insights about e-commerce trends, challenges, and competition analysis in the local market
• Develop, implement, and achieve sales targets for all e-commerce platforms
• Analyse trading performance and recommend activities to support driving increased traffic and e-commerce site conversion to maximize sales
• Maintain e-commerce website content based on new collection launches and sales opportunities in line with brand guidelines
• Work with Brand’s Marketing Specialist to continually drive, optimise SEO and drive traffic to the website
• Coordinate inventory planning and stock allocation
• Drive and manage the digital strategy for the website
• Manage and produce email marketing campaigns and strategies
• Plan and forecast sales budgets across all brand e-commerce channels
• Reporting relating to all e-commerce platforms

• Ensure the effective day to day running of the eCommerce website, working closely with external tech agencies for ongoing website development to ensure a seamless user experience for our customers
• Work closely with Creative Director and team to ensure site content is optimised.
• Manage and brief home page and all site changes weekly to align with marketing calendar
• Support implementing marketing campaigns, product & blog launches
• Support implementation of the eCommerce Plans in line with business omnichannel objectives
• Work with the CRM manager in building and creating strong Customer focused EDMs
• Work with our graphic design teams to create website assets and a content rich website
• Proactively Identify and communicate additional opportunities for online usability improvements based on experience and customer service feedback to drive trade and conversion
• Tracking sales performance to budget, forecast & LY by promotion and key web metrics
• Daily/Weekly/Monthly ecommerce sales reporting & analysis, providing actionable insights
• Understanding category performance and providing insights
• End-to-end management of new product uploads, including writing descriptive, engaging, and informative copy about the products, coordination imagery and inventory management
• Provide SEO/SEM and Digital Marketing through innovation and process improvements
• Photography of ghost content images for website

• Enhanced team productivity by streamlining processes and implementing time-saving strategies.

• Managed 60 + Stocktakes and training stores
• Online sales training - liaising with warehouse & other stores for orders
• Loss Prevention
• Analysing and organising stock to maximise sales on the shop floor and minimise stock loss

• Weekly Reports on sales & budgets
• Planning & Costing Rosters to achieve store budgets
• Budgeting and Making KPIS
• Daily Administrative duties
• Daily Visual Merchandising upkeep + once a week floor move
• Training staff members
• Team management - Motivate and lead team to reach their personal and the store’s potential
• Cash Register & banking