Emily Watsford
Melbourne,VIC
Summary
A marketing professional with 17 years experience across tourism, financial services, automotive, disability and health services.
Passionate about service excellence and telling customer stories that have purpose and meaning.
Overview
17
17
years of professional experience
Work History
Head of Marketing
McMillan Shakespeare Group
07.2021 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.
- Developed an effective marketing budget, ensuring optimal allocation of resources for maximum return on investment.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Oversaw Number-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
Senior Brand Manager
Amplifon
09.2017 - 07.2021
- Implemented data-driven decision making by analyzing various metrics such as sales data, advertising performance reports, and customer feedback surveys.
- Drove continuous improvement by identifying areas for process optimization within the department''s operations.
- Enhanced brand awareness by developing and implementing strategic marketing plans.
- Collaborated with sales teams to create tailored presentations for key clients, resulting in strengthened relationships and increased business opportunities.
- Managed cross-functional teams for the successful development and launch of new products.
- Coordinated trade show participation, ensuring effective representation of the brand at industry events.
- Managed crisis communications during challenging situations, mitigating potential damage to company reputation.
- Championed corporate social responsibility initiatives that aligned with brand values, creating positive PR opportunities and enhancing company reputation among consumers.
- Led market research initiatives to gather insights on consumer preferences, trends, and competitor analysis.
Senior Brand Marketing Manager
ANZ Banking Group
05.2016 - 09.2017
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Retail Marketing Specialist
Ford
05.2014 - 05.2016
- Developed targeted marketing campaigns for seasonal products, driving revenue growth.
- Enhanced brand visibility with eye-catching in-store displays and promotions.
- Monitored competitor activities, identifying opportunities for unique promotions or store offerings that set the brand apart from competitors.
- Trained staff members in visual merchandising best practices, ensuring a consistent brand image across all stores.
- Coordinated special events to drive foot traffic, increase sales, and foster community connections.
- Conducted regular store audits to ensure consistent implementation of branding guidelines and optimal visual presentation of merchandise.
- Evaluated the effectiveness of various advertising channels to allocate budget resources more efficiently.
- Optimized digital marketing efforts to expand online presence and attract new customers.
Senior Marketing Advisor
Qantas Airways
01.2007 - 05.2014
Education
Bachelor Of Business - Marketing
Monash University
Melbourne, VICVCE -
Presbyterian Ladies College
Burwood, VICSkills
- Advertising Campaigns
- Mobile marketing
- CRM Management
- Product marketing
- Agency Management
- Strategic Marketing
- Online and mobile consumer marketing tools
- Training and mentoring
- Digital Marketing
- Copywriting
- Quantitative and qualitative market research
- Event Planning
- E-mail and direct mail marketing campaigns
- Proficiency in Technology
Timeline
Head of Marketing
McMillan Shakespeare Group
07.2021 - Current
Senior Brand Manager
Amplifon
09.2017 - 07.2021
Senior Brand Marketing Manager
ANZ Banking Group
05.2016 - 09.2017
Retail Marketing Specialist
Ford
05.2014 - 05.2016
Senior Marketing Advisor
Qantas Airways
01.2007 - 05.2014
Bachelor Of Business - Marketing
Monash University
VCE -
Presbyterian Ladies College
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