Summary
Overview
Work History
Education
Skills
Additional Information
References
Cub Scout Leader
Timeline
Generic

Emma Atkinson

Summary

Goal-oriented manager with distinguished experience in 4 industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

20
20
years of professional experience

Work History

Partnerships and International

The Q Train
10.2018 - 05.2024
  • Negotiated favorable terms for collaboration, ensuring mutual benefit for both parties involved.
  • Implemented innovative strategies to attract high-quality partners, contributing to increased organizational growth and success.
  • Collaborated with internal departments to ensure seamless integration of new partnerships into existing operations.
  • Organized international events and conferences to foster networking opportunities among potential partners.
  • Delivered engaging presentations at industry events, showcasing the organization''s accomplishments and attracting interest from potential partners.
  • Established strong international partnerships by identifying potential collaborators and conducting thorough research on their capabilities.
  • Provided ongoing support to partner organizations, maintaining open lines of communication for continued relationship building and collaboration opportunities.
  • Conducted regular market analysis to identify emerging trends and opportunities relevant to partnership development efforts.
  • Trained and mentored junior members of the team to ensure a high level of expertise and consistency in partnership development efforts.
  • Tailored proposals specific to each prospective partner''s needs resulting in successful long-term engagement.
  • Built a robust network of contacts within target industries through strategic outreach campaigns.
  • Assisted with contract drafting leading towards finalized agreements that met both parties'' objectives.
  • Managed budgets and resources allocated to international partnership development initiatives, optimizing spending for maximum results.
  • Monitored progress of existing partnerships, proactively addressing any issues or concerns that arose during collaborations.
  • Led team to meet 85% of performance goals.
  • Joined business development meetings and supported market outreach plans to improve business development.
  • Implemented account diagnostics, relationship analysis, and engagement execution.
  • Streamlined processes within the International Partnership Development team, increasing efficiency in managing relationships with external collaborators.
  • Coordinated cross-functional teams for effective communication and collaboration in pursuing partnership opportunities.

Event and Online Marketing

Business in Heels
01.2016 - 07.2016
  • Working with Manager Deb to establish needs of the business and meeting them
  • Sourcing appropriate venues for events and negotiation of price and arrangement of catering
  • Creation of the events in Meetup and on event guides on websites
  • Online advertising of the events through Facebook, E-News, Twitter and websites
  • Creating sponsorship with new business/clients and drafting appropriate contracts
  • Working with Business Partners and clients to make sure all their needs are met and they are meeting BIH requirements
  • Creating sponsorship with new business/clients
  • Sourcing gifts and donations towards the 'Promotional Gift Bags' for the events
  • Showing business owners the value in contribution to these bags
  • Arranging Interesting Guest Speakers for the events, who would be of interest to clients
  • Setting up, managing and welcoming everyone to the monthly events both in Geelong and Melbourne.
  • Developed a comprehensive social media strategy that grew follower counts across all channels while maintaining high levels of audience engagement.
  • Worked closely with internal stakeholders like product managers and designers to create cohesive branding and messaging across various channels.
  • Crafted eye-catching press releases and media pitches that secured coverage in industry publications, exposing the brand to new audiences.
  • Led webinars on industry topics, positioning company as an authority within the field while driving lead generation efforts.
  • Optimized landing pages for increased conversions through A/B testing and user experience improvements.
  • Increased lead generation through the creation of engaging social media campaigns and email marketing initiatives.
  • Streamlined processes within the marketing department by introducing project management tools such as Trello or Asana for better organization and efficiency.
  • Managed paid advertising campaigns on Google AdWords and Facebook Ads, maximizing return on investment.
  • Managed affiliate marketing program, fostering relationships with partners to increase referral sales.
  • Analyzed website performance using Google Analytics, identifying opportunities for improvement and optimization.
  • Implemented email automation workflows to nurture leads throughout the customer journey, improving conversion rates.
  • Developed and implemented techniques for increasing page visits and likes.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Enhanced user experience on company website by conducting regular usability tests and implementing necessary changes based on feedback.
  • Partnered with influencers for promotional collaborations, expanding brand reach and attracting new customers.

Marketing Assistant

Seaford Ferries
06.2011 - 12.2015
  • Implementation and management of web and online marketing campaigns
  • Advertising review, consolidation/expansion (where needed) and reporting to management
  • Working alongside Graphic Designers and Web Developers on campaigns and events
  • Major Event assistance in creation, implementation and running
  • Assistance to other staff where needed
  • Retail Store development both on board and ashore, creation and purchasing of stock
  • Working alongside Vessel Crew and ground and meeting safety guidelines
  • Assistance in staff newsletter and memos
  • Customer Service assistance to customers phone and in person.
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
  • Tracked marketing efforts to monitor results in real-time.
  • Assisted in growing customer database through lead generation tactics like landing page optimization or targeted online advertising campaigns.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
  • Coordinated trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
  • Expanded market share with well-executed competitor analysis studies informing strategic business decisions.
  • Developed questionnaires and facilitated focus group discussions.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Created customized marketing materials to increase product awareness.

Marketing and Administration Manager

The Bellarine Railway
01.2004 - 02.2011
  • Created plans and budgets for board approval on new marketing and event strategies
  • Created, planned, implemented and managed many successful events and attractions including Day out with Thomas and Dinner Trains
  • Worked closely with Volunteers and employees to run these events and day to day operation
  • Using social media to cut business costs and boost sales
  • Financial consolidation of cash, EFT and reporting event and business financial success to Board
  • Creation and implementation of many successful grants
  • Keeping professional and working relationships with all local business
  • Assistance with volunteer rostering and problem solving
  • Working closely, reporting and meeting with Vic Track and other government bodies to ensure compliance and safety
  • Customer service with all clients new and existing
  • Train Hire and day to day operation management
  • Major client liaison with all major clients, Ie The Blues Train, Queenscliff Music Festival
  • Liaison with Borough Of Queenscliff Bylaws officers to keep the events safe and within Bylaws rules
  • Liquor Licensee for all Railway events and trains
  • Interviewed new volunteers and staff.

Marketing and Administration Manager

The Bellarine Railway
01.2004 - 02.2011
  • Created plans and budgets for board approval on new marketing and event strategies
  • Created, planned, implemented and managed many successful events and attractions including Day out with Thomas and Dinner Trains
  • Worked closely with Volunteers and employees to run these events and day to day operation
  • Using social media to cut business costs and boost sales
  • Financial consolidation of cash, EFT and reporting event and business financial success to Board
  • Creation and implementation of many successful grants
  • Keeping professional and working relationships with all local business
  • Assistance with volunteer rostering and problem solving
  • Working closely, reporting and meeting with Vic Track and other government bodies to ensure compliance and safety
  • Customer service with all clients new and existing
  • Train Hire and day to day operation management
  • Major client liaison with all major clients, Ie The Blues Train, Queenscliff Music Festival
  • Liaison with Borough Of Queenscliff Bylaws officers to keep the events safe and within Bylaws rules
  • Liquor Licensee for all Railway events and trains
  • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.

Education

Cert IV and V - Marketing, Events and Business Management

Gordon Tafe

High School Diploma -

Avila College
Mt Waverley, Victoria

No Degree - International And Business Training

Visit Victoria
05.2019

Skills

  • Certificate IV and V Business, Marketing and Events
  • Highly Organised
  • Strong Social Media and Web knowledge
  • Team Player
  • Strong Risk Management Knowledge
  • Customer Engagement
  • Brand Awareness
  • Branding
  • Negotiation
  • Partnership Development
  • Process Development
  • Revenue Generation
  • Competitive Analysis
  • Stakeholder Management
  • Partner proposal development
  • Customer Service
  • Time Management
  • Decision-Making
  • Relationship Building
  • Sales Targeting
  • Goal Setting and Achievement
  • Business development and planning
  • Sales Presentations
  • Operations Management
  • Sales process
  • Appointment Scheduling
  • Inventory Management
  • Sales Reporting
  • Sales coordination
  • B to B sales
  • Document Management
  • Sales Tracking
  • Closing Techniques
  • Employee Retention
  • Sales Projections
  • Customer Billing
  • New Business Development
  • Promotional sales events
  • Budgeting and Expenditures
  • Digital Sales
  • Review of contracts
  • Brand Development
  • Price Structuring
  • National account management
  • Cross-Channel Marketing
  • Extensive personal network
  • Sales Records Management
  • Advertising Campaigns

Additional Information

Have also been a member of various clubs and committees assisting in events and fundraising over the past 13 years. The 2 main events that come to mind are Queenscliff Music Festival and Fort 150 Years, working closely with the council with safety and regulations to help make the events a success. Others Include(in The Borough): Queenscliff Kindergarten, Maritime Museum, Marine Discovery Centre, Queenscliffe Museum, Bowling Club, Golf Club

References

  • Erin Sertaridis 0403 272 388
  • Nicole Lhus 0408 638 556
  • Alva Hemming 0417 122 831
  • George Joveski 0412 436 976

Cub Scout Leader

As a Cub Scout leader at Drysdale Scout Group, you'll be responsible for planning engaging activities, mentoring young scouts, organizing camps, and ensuring that meetings align with the curriculum. It's a role that requires creativity, patience, and a commitment to the holistic development of the scouts. You'll have the opportunity to instill valuable life skills, foster teamwork, and create memorable experiences that contribute to the scouts' growth and self-confidence.

Timeline

Partnerships and International

The Q Train
10.2018 - 05.2024

Event and Online Marketing

Business in Heels
01.2016 - 07.2016

Marketing Assistant

Seaford Ferries
06.2011 - 12.2015

Marketing and Administration Manager

The Bellarine Railway
01.2004 - 02.2011

Marketing and Administration Manager

The Bellarine Railway
01.2004 - 02.2011

Cert IV and V - Marketing, Events and Business Management

Gordon Tafe

High School Diploma -

Avila College

No Degree - International And Business Training

Visit Victoria

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Emma Atkinson