Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Emma AUSTIN

Ranelagh,Tasmania

Summary

I am a creative Brand and Content Coordinator experienced in digital marketing, content creation and hospitality - with a a strong understanding of the Tasmanian tourism industry.

Overview

9
9
years of professional experience

Work History

Brand and Content Coordinator

Cripps Nubake
04.2022 - Current
  • In conjunction with the Marketing Manager, advise selected creative agency on TV campaigns, including creative oversight on scripts.
  • In conjunction with the Marketing Manager, advise selected creative agency as required regarding the creation/scripting of radio advertisements and subsequent scheduling/packages.
  • Liaise with Sales team/external entities (Hill Street, IGA) to design (or brief graphic designer) on print advertisement requirements, as required.
  • Ensure all online imagery is up to date, including providing product imagery to Coles/WW, Hill Street and IGA.
  • Create artwork, or brief graphic designer as required, for signage, point of sale or other printed material.
  • Respond to direct messages on Facebook and Instagram, as required, within 24 hours.
  • Monitor Cripps social media accounts regularly to ensure content is appropriate and not damaging to the Cripps brand, including the removal of inappropriate posts.
  • Communicate with Cripps followers on social media platforms when appropriate, in a professional ‘tone of voice’ aligned with the Cripps brand, to create conversation and engage followers.
  • Post video content to YouTube and Ticktock.
  • Create and place paid social media advertisements, ensuing paid advertising aligns with broader marketing goals of the company, and are within budget.
  • Create/source content to post on social media platforms. Ensure any content created externally aligns with the Cripps brand prior to sharing.
  • Set KPIs around digital performance, collate and analyse data, and report to the CEO and Marketing Manager monthly.
  • Manage the Cripps website; updating all pages as required, updating plugins as required, removal of discontinued products, building pages for new products, posting news items on a regular basis, uploading recipes.
  • In conjunction with the Marketing Manager, research market trends and advise on NPD; ensuring timely communication with Sales and Production teams to drive NPD and meet key category review dates.
  • Monitor interstate and international bread trends on a regular basis; advise based on data collected.
  • Prepare communications, such as presentations, as required to support Account Managers in their proposals to supermarkets/independent stores.
  • Ensure all product imagery is uploaded to SKU Library prior to product launch; monitor major supermarket websites to ensure all information presented is correct.
  • Complete PREP reports for all new products, so packaging can display ARL details. Stay up to date with any training provided by APCO.
  • Liaise with graphic designer on packaging designs as required.
  • In conjunction with the Marketing Manager, liaise with production and sales teams on timelines for NPD and ensure key dates are met for review dates.
  • Liaise with Cripps CEO and or Cripps Marketing Manager as required and in a timely manner governed by a sunset clause, i.e., respond to messages or emails by the close of business on the day they are sent.
  • Create new company email signatures on a regular basis.
  • Provide regular reports to the CEO on campaigns, future focus points and changes to marketing strategy required to drive the Cripps business forward.
  • Lodge customer complaints as received and respond to the customer in a timely manner.

Marketing and Communications Manager

Plenty Cider
04.2020 - 04.2022
  • Consulted with external entities (such as designers, regional tourism organizations) to manage marketing initiatives promoting Plenty Cider.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Developed and implemented favourable pricing structures balancing firm objectives against customer targets.
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.

Cellar Door And Marketing Manager

Nocton Vineyard
04.2018 - 04.2020
  • Responsible for all social media pages, including Facebook and Instagram
  • Planning and hosting small onsite events, including budgeting, promotion and execution
  • Manages the vineyard mailing list, including using online platforms to create direct email communications - copywriting of EDMs
  • Responsible for proofing of all written communication, including news articles, online listings, brochures and banners
  • Maintained the cellar door, including the tracking of stock. Compiled data for sales reports, generated sales reports
  • Managed multiple groups of customers simultaneously, including providing an engaging experience whilst service beverages
  • Liaised with external bodies such as Wine Tasmania, the TICT and others to ensure proper accreditation and involvement in industry events

Reservations Agent

MACq 01 Hotel
03.2017 - 02.2018
  • Communicated effectively as the first point of contact for guests and other stakeholders; directed all phone and email correspondence for MACq 01
  • Provided a high level of service, with the ability to help guests make informed decisions and convert sales through thorough product knowledge
  • Undertook reservations checks, with superior attention to detail and a thorough understanding of various packages and rate strategies
  • Distributing,receiving and interpreting pre-stay questionnaires; dissipating relevant information throughout departments
  • Understanding MACq 01 demand segments, and engaging with guests accordingly
  • Managing guest information using the OPERA PMS System and building guest profiles

Guest Service Manager

Saffire Freycinet (Airport Lounge)
06.2015 - 02.2017
  • Meeting and greeting as the initial point of contact for Saffire
  • Attentive and very empathetic to guests needs - prepared coffee, tea, cheese platters and other alcoholic beverages when requires
  • Demonstrated excellent time management skills to handle multiple guests arriving/departing simultaneously
  • Provided a high level of service; engaging with guests and communicating relevant information to colleagues
  • Managed guest profiles using the OPERA PMS System
  • Maintained all stock, undertook stock-take, recorded invoices
  • Liaised with internal and external entities such as; Hobart Airport, car hire companies, Rotorlift and Par Avion
  • Undertook general administrative duties; petty cash, stock orders, point of sale

Guest Service Agent

Saffire Freycinet
12.2014 - 07.2015
  • Provided exceptional service through being attentive to guests and anticipating guest(s) needs.
  • Acted with integrity as the hotels main contact Liaised with internal departments, external operators and guests to dispersed information.
  • Provided guests with property tours; demonstrating the ability to retain information about the property and its features.
  • Undertook tasks such as generating itineraries, responding to phone and email enquiries and processing checkouts.
  • Prepared welcome letters whilst adhering to a style guide, prepared departure bags

Education

Bachelor of Business - Marketing

University of Tasmania, Sandy Bay Campus
Hobart, TAS, Australia
2016

Leavers Certificate -

St Michael's Collegiate School
Hobart, TAS, Australia

Level Two

Wine & Spirit Education Trust (WSET)
10.2019

Skills

  • High level of experience in customer oriented roles, ability to communicate well with both internal and external stakeholders
  • Content planning, creation and posting in line with broader marketing goals
  • Copywriting, proofreading and management of all external communication(s)
  • Marketing analytics, including the setup and monitoring of Google Adwords campaigns
  • Ability to manage multiple social media accounts, prioritise tasks and work independently
  • Creative with attention to detail

References

Tanya Stevenson - Marketing & Woolworths Account Manager Cripps Nubake
Phone: 0418 131 380

Grace D'Arcy - Owner Plenty Cider

Phone: 0407 519 338

Timeline

Brand and Content Coordinator

Cripps Nubake
04.2022 - Current

Marketing and Communications Manager

Plenty Cider
04.2020 - 04.2022

Cellar Door And Marketing Manager

Nocton Vineyard
04.2018 - 04.2020

Reservations Agent

MACq 01 Hotel
03.2017 - 02.2018

Guest Service Manager

Saffire Freycinet (Airport Lounge)
06.2015 - 02.2017

Guest Service Agent

Saffire Freycinet
12.2014 - 07.2015

Bachelor of Business - Marketing

University of Tasmania, Sandy Bay Campus

Leavers Certificate -

St Michael's Collegiate School

Level Two

Wine & Spirit Education Trust (WSET)

Similar Profiles

CREATE PROFILE
Emma AUSTIN