Emma Campey

Accomplished creative operations leader with a track record of guiding in-house and external agency teams to align with brand vision and business objectives. Proficient in managing creative agency operations, including budgeting, staffing, and resource optimisation, while implementing efficient systems for global creative production. Skilled at integrating creative strategies with broader business plans to maintain consistency and excellence in creative output. Experienced in building high-performing teams, defining clear roles, and fostering collaboration to deliver innovative and outstanding creative results across all channels.

Current Role:

• Established Creative Services CoE, defined CS Strategy and Delivery Roadmap
• Established, recruited and onboarded 2 x shared service Creative Production Teams in Poland and Malaysia resulting in cost saving of $250,000 to local markets. Also increased internal capabilities, increasing speed to market and reducing reliance on external vendors, further increasing cost savings for jobs that previously would be sent to contractors or production houses.
• Deployed Adobe Workfront across 12 markets and 2 x GSC’s as System of Record. Providing a single Enterprise wide tool, a single, streamlined process, ability to manage global creative production teams, support collaborative ways of working, increasing efficiency through automation and reduction of repetitive tasks, reporting capabilities on resource planning and productivity. Delivered in 4 months from submission of Business Case.
• Provided a solution for an Enterprise Creative WIP server solution, enabling collaborative working, increase creative efficiency and delivering a cost saving of $150,000 p.a.
• Migrated all markets to Enterprise DAM resulting in cost saving of $255,000 p.a.
• Implemented Global standardised briefing process
• Established Cross-functional squads to improve National Campaign implementation, resulting in improved collaboration and accountability, clear escalation process and enabling improved timelines for operational training and IT scheduling and testing.

Marketing Services Director:

• Increased Team ESAT from 43 to 79
• Optimised creative process resulting in cost savings of $120,000 due to poor approval processes leading to regular production errors.
• Established Cross-functional squads to improve National Campaign implementation, resulting in improved collaboration and accountability, clear escalation process and enabling improved timelines for operational training and IT scheduling and testing.
• Seconded to JP Team to provide agency management support, review internal team structure and recommend optimal structure. Improve internal Creative briefing and studio process to increase speed to market and establish practices and operating rhythm to improve collaboration and communication

Teachers Mutual Bank Limited:

• Deployed Workfront across Marketing, Product and Sales to deliver optimised Project Management. Resulting in a more efficient and streamlined process, reduction of repetitive tasks. Implementing a System of Record provided actionable data and insights that supported approval of additional creative resources.
• Implemented and self-manage Finsbury Green Print Management & Warehousing resulting in 100% compliance of all printed material, reduction of non-discretionary spend by 28% delivering cost savings of $2,000,000
• Established a LAM Portal for Sales Teams to localise Dynamic assets. Resulting in 100 Brand and Legal compliance, reduction of Design Team workload by 15% on non-Marketing requests and a reduction of $75,000 Marketing budget spend enabling re-investment in media.
• Deployed ProofHQ software to minimise risk, establish audit trail and improve improve speed and approval of all advertising and compliance content
• Onboarded Seismic sales enablement software, to solve business need to manage lead nurture and data capture for Business Development Team

RMIT - Marketing Analytics & Insights

ADMA Data Pass

Franklin Covey - 7 Habits

CoachSmart

Crucial Conversations

Emotional Intelligence 

• In House Agency Council