Emma Canaider

• Homepage Website Optimization: Enhanced homepage to feature new arrivals, promotions, paid media, campaigns and loyalty offers through informed trade actions using data insights (conversion rates, AOV, CTR, GTV and other key metrics) to inform strategies
• Category Go-to-Market Planning: Developed marketing plans for website, eDM and app push notifications for a range of significant retail categories, including Apparel, Footwear, Accessories Sports & Fitness, Beauty, Baby, Grocery, Health Pets and Liquor. On a monthly average while working in the Fashion department I contributed to 64% of monthly event GTV while managing 34% of team output
• OnePass Loyalty Program: Managed marketing campaigns to boost customer acquisition through weekly eDM, campaign, initiatives and website influence. Recently achieving $70,000 GTV for a key event through effective negotiation, collaboration and execution
• Customer Campaigns: Optimized shopping experience and collaborated with marketing to ensure effective outreach through paid and organic channels. For example, with our Christmas campaign we have achieved expectational engagement of a 6% CTR driving more customer sessions
• "New to Catch" Initiative: Led efforts to promote newly launched sellers, enhancing visibility and driving GTV growth through targeted go-to-market strategies. This project has been crucial for business and in result of built out strategy plan we have driven more views, sessions GTV growth

Key Skills:

• Specialize in constant collaboration with Retail, Product, and Campaign teams to drive impactful trade plans.
• Informed data driven strategies that have implemented exceptional digital marketing initiatives that drive remarkable results.
• In-depth understanding of revenue drivers in key product categories.
• E-commerce strategy development for major promotions, product launches, website content management and CRM initiatives.
• Planning seasonal promotions and sales events for online platforms.
• Maintained website content, optimizing product descriptions and images for search engine optimization SEO.
• Conducted market research to identify trends and opportunities in e-commerce space.
• Searched for customer insights within e-commerce data to improve sales.
• Tracked e-commerce performance metrics, providing regular reports to management.
• Collaborated with marketing team to develop promotional strategies for e-commerce platforms.
• Developed training materials for the team on company-specific e-commerce processes and software tools eg. Unity, Monday, Sesimi & more

• Strategic Account Go-to-Market Planning: Planned and executed compelling promotional setups, ensuring exceptional customer experiences through effective management of strategic calendars for marketplace sellers and high-profile accounts such as Target, Dyson, and Daily Plaza.
• Marketplace Initiatives: Worked with the Marketplace team to execute promotions for the OnePass membership and Catch site experience.
• Retail Media Marketing: Delivered effective on-site paid media strategies by coordinating with stakeholders to achieve optimal results. Built platform and processes for sellers to input their site launch plan
• Customer Campaigns: Briefed and updated site and channel requirements, executing campaigns and marketing materials (shop pages, banners) to drive excellence

Key Skills:

• Coordinated seamless daily merchandising, managed online product listings and updated inventory levels.
• Collaborated with internal and external teams to optimize site and product performance using data analysis and reporting on conversion rates, AOV, CTR, GTV, and eDM open rates.
• Satisfied customers by stocking desirable products of consistent quality, shipping orders quickly and expertly resolving conflicts and concerns.
• Optimized prices based on financial targets and current market trends.
• Marketed products with attractive images and descriptive listings.

• Project Management: Effectively managed projects, contacts, and utility application requirements, ensuring timely and successful execution.
• Client Relations: Fostered strong, productive relationships with clients, utilities, and contractors to support project goals and enhance collaboration.
• Documentation Oversight: Managed design documentation by receiving and requesting necessary materials, ensuring accuracy and compliance.
• Application Preparation: Handled the preparation and submission of electrical applications on behalf of clients, streamlining the process for timely approvals
• Communication: Maintained effective communication with clients regarding electrical applications and utility documentation, providing clarity and support.

Key Skills:

• Updated status reports to keep stakeholders informed of project progress and developments.
• Raised purchase orders and organized tax invoices and cheques for timely payments.
• Liaised with prominent external clients to execute projects, providing regular updates on progress.
• Collaborated with utility companies to ensure favourable outcomes for client projects and engineering designs.
• Assisted design and drafting teams as needed, contributing to overall process efficiency.

• Focused on creating multicultural marketing materials in languages other than English (LOTE), contributing to effective cross-cultural communication for diverse clients.
• Gained invaluable skills, techniques, and expertise that allowed me to flourish in working with a marketing, design, and production team. It was through this experience that I discovered my passion for this field.
• Developed high-quality marketing materials while ensuring timely production and adherence to schedules.
• Collaborated with the Production Manager to interpret client design concepts, making necessary adjustments to meet specific requirements by thoroughly analysing drawings, photographs, and text.
• Selected appropriate fonts and integrated text with graphics (e.g., logos, charts) according to client specifications, ensuring a cohesive visual presentation.
• Organized events and focus groups to gather insights, enhancing the understanding of client needs and informing marketing strategies.
• Maintained the integrity of original artwork in translated documents, utilizing Adobe Creative Suite for design and presentation while addressing language-specific nuances.
• Cultivated a passion for marketing, design, and production through hands-on experience and skill development.

Key Skills:

• Conducted research to support creative decisions in pre-production meetings.
• Reviewed scripts, providing feedback to writers as needed based on director's vision.
• Coordinated production schedules, ensuring smooth workflow and timely completion of tasks.
• Delivered scripted advertisements with professional, knowledgeable approach.

• Actively contributed to the shop floor by restocking merchandise and enhancing the overall store presentation, ensuring an inviting shopping environment.
• Gained valuable skills in retail operations, including restocking, business sales, phone operations, and customer service, effectively handling inquiries and assisting customers.
• Developed strong organizational skills and task structuring techniques, crucial for maintaining smooth store operations and delivering exceptional customer experiences.
• Reinforced my passion for process organization and efficiency, contributing to optimal results and a positive retail environment.