Emma Gaffney
Melbourne,VIC
Summary
Accomplished Associate Director, with a background in strategic leadership and process improvement. A jack of all trades, I spearheaded initiatives that significantly enhanced organizational efficiency and client satisfaction. I excelled in building key relationships internally & externally, driving new business development, and managing budgets effectively. I demonstrated expertise in project management and HR, ensuring seamless operations and team excellence. Critically, I was a pioneer for company culture, enhancing employee engagement & positively impacting company goals.
Overview
11
11
years of professional experience
Work History
Associate Director (Sales, Marketing & HR)
Hot Black Design
Melbourne, VIC
01.2023 - Current
- Developed and implemented strategies to increase organisational effectiveness and efficiency.
- Monitored budgeting, forecasting, planning and reporting activities of each studio
- Oversaw day-to-day operations of the company, including personnel management, program development and implementation.
- Provided guidance and support to staff in order to maximise their performance, including monthly catch ups, annual reviews, recruitment & reprimand
- Identified opportunities for improvement in processes, procedures, systems and services.
- Participated actively in decision making processes at a high level within the organization.
- Created and enforced processes to boost company productivity such as resource forecasting, CRMs & project budgeting
Associate - Head of Sales & Marketing
Hot Black Design
Melbourne, VIC
01.2020 - 01.2023
- Managed a team of sales representatives to ensure they met their goals and objectives.
- Established relationships with key partners in order to expand business opportunities.
- Identified potential new customers through networking events and cold-calling techniques.
- Implemented a company-wide CRM and designed a sales calculator tool for accurate pricing to ensure profitability.
- Recruited account managers based on criteria agreed upon by senior management for seamless corporate consistency.
- Developed and implemented strategic marketing plans to increase brand awareness and reach target markets
- Pioneered the rebrand of Hot Black, working with internal and external stakeholders to redefine our tone of voice, image, and business objectives
- Oversaw the development of promotional materials and social media
- Copy writer/approval for all external communications (eg website, cred docs, social media & marketing, pitching & submissions)
- Managed small & large scale industry marketing events, including; themes, budgets, promotional material, entertainment & catering
- Created budgeting plans for all marketing activities, tracked expenses, and ensured compliance with company policies
- Supervised creation of marketing materials and collateral, working with our Graphics team
Client Experience Manager
Hot Black Design
Melbourne, VIC
01.2017 - 01.2020
- Developed and implemented client feedback surveys to assess customer satisfaction.
- Created and maintained relationships with key clients to ensure their loyalty and satisfaction.
- Resolved escalated customer complaints in a timely manner.
- Conducted regular meetings with customers to discuss their needs and preferences.
- Designed strategies for improving the overall client experience across multiple channels.
- Organised promotional events and activities aimed at increasing brand awareness among potential customers.
- Collaborated with marketing team members on campaigns designed to boost customer engagement levels.
- Developed content for various communication channels that highlighted the company's products or services
- Produced submissions, bids, credential documents and proposals for opportunities within the sales team
Business Development Manager
Chubb Security & Fire
Melbourne, VIC
02.2014 - 01.2017
- Identified potential clients, built relationships, and negotiated contracts.
- Created presentations to attract new business opportunities.
- Maintained a database of existing customers and prospective leads.
- Drafted proposals for prospects in response to their requests for information.
- Attended tradeshows and conferences to network with potential clients.
- Organised meetings between senior management and prospective customers.
- Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
- Collaborated with internal teams for successful execution of projects.
- Leveraged cold calling, in-person visits and referrals to build leads.
- Fostered long-term partnerships with key industry players to enhance market presence.
Education
Bachelor of Commerce - Marketing & Management
Deakin University
Melbourne, VIC10-2013
Skills
- Strategic leadership
- Budget and Expense Management
- Recruitment, termination, and HR matters
- Project Management
- Process Improvement
- Internal Resourcing
- Key Relationships & New Business Development
- Proposal Writing
Affiliations
- Baking enthusiast (forté: Cakes)
- Excellent Restaurant Recommender
- Volunteer at Bubup Nairm Children's Centre
- Deakin University Golden Key Honors Society
References
References available upon request.
Timeline
Associate Director (Sales, Marketing & HR)
Hot Black Design
01.2023 - Current
Associate - Head of Sales & Marketing
Hot Black Design
01.2020 - 01.2023
Client Experience Manager
Hot Black Design
01.2017 - 01.2020
Business Development Manager
Chubb Security & Fire
02.2014 - 01.2017
Bachelor of Commerce - Marketing & Management
Deakin University
Similar Profiles
Tauni McFersonTauni McFerson
Retail Design Assistant at Black-eyed Susan Interior DesignRetail Design Assistant at Black-eyed Susan Interior Design
Marcus P. BlackwellMarcus P. Blackwell
Self Employed Visual Artist at Black Plum Scrawl DesignSelf Employed Visual Artist at Black Plum Scrawl Design
Daniel MoranDaniel Moran
Project Manager/Installation Supervisor at Black Hound DesignProject Manager/Installation Supervisor at Black Hound Design