Emma Le
Prestons,NSW
Summary
Enthusiastic and driven Strategic Sales Manager with proven success in leading sales teams to achieve targets and expand market reach. Skilled in developing effective sales strategies, fostering client relationships, and identifying new business opportunities. Demonstrated ability to improve team performance through coaching and motivational techniques. Consistently enhanced revenue growth by implementing innovative sales tactics and optimizing operational processes.
Seeking the role of National Sales Manager to lead high-performing teams, drive the execution of sales strategies, and consistently exceed revenue and trading profit targets.
Overview
18
18
years of professional experience
Work History
Sales Manager – Strategic
Winc
11.2022 - Current
- Led the Strategic Business Managers sales team in executing effective sales strategies for Government and large corporate customers, resulting in a year-on-year increase in annual revenue and margin.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Delivered training programs for new sales staff, improving team performance and productivity.
- Monitored team performance metrics and adjusted strategies to ensure sales targets were met or exceeded.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Conducted market analysis to identify customer trends and competitive landscape, enhancing sales strategies.
- Analyzed sales data to forecast future sales trends and adjust strategies accordingly.
- Established regular communication with stakeholders to align sales strategies with overall business objectives.
- Collaborated with marketing to create promotional materials and campaigns that generated new leads.
- Coordinated cross-departmental initiatives to enhance customer experience and drive sales growth.
- Resolved client issues promptly, fostering long-term relationships and repeat business.
- Facilitated regular sales meetings to review performance, share best practices, and motivate the team.
- Created customized sales presentations and proposals tailored to the specific needs of clients.
- Established relationships with key clients, while maintaining existing customer base.
- Created and presented monthly reports to management on sales performance.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Supported sales team members to drive growth and development.
- Cultivated strong professional relationships with suppliers and key Government and Corporate clients to drive long-term business development.
- Participated in industry events to network and promote company offerings, increasing brand visibility.
- Gained market share on key government contracts, establishing Winc as an industry-leading supplier.
Strategic Business Manager
Winc
07.2020 - 10.2022
- Managed strategic accounts across Queensland and New South Wales Government, ensuring alignment of client goals with tailored strategies.
- Served as senior liaison between clients and Winc teams, delivering regular account reviews and progress presentations.
- Executed strategic plans for various clients, leading to increased contract renewals and revenue growth.
- Facilitated cross-departmental collaboration to enhance operational efficiency and streamline processes.
- Monitored financial performance using data-driven insights to inform budgeting and resource allocation.
- Developed strategies to improve customer retention and loyalty across strategic accounts.
- Built relationships with external partners to foster collaboration and optimize costs through negotiated agreements.
- Created detailed reports on key performance indicators to assess progress against strategic goals.
NSW Contract Specialist
Winc
07.2017 - 06.2020
- Oversaw key NSW Government contracts, managing negotiation, implementation, and ongoing oversight.
- Developed tailored solutions based on client needs, securing new contracts to drive revenue growth.
- Collaborated with cross-functional teams to enhance contract administration processes and improve efficiency.
- Facilitated negotiations to align contract terms with organizational goals and stakeholder expectations.
- Maintained positive relationships with key stakeholders to optimize collaboration and contract execution.
- Executed audits of contract compliance, identifying discrepancies and implementing corrective actions.
- Utilized data analysis to evaluate contract performance and guide strategic decisions.
- Provided training on best practices in contract management and negotiation to team members.
- Maintained up-to-date knowledge of government procurement regulations and practices.
Regional Sales Support Manager NSW/ACT
OfficeMax
05.2009 - 06.2017
- Managing team of up to 20 (seasonal) Sales Support and BTS staff.
- This included day to day activities of the Support Team across Education, Government and Commercial verticals, Vendor Managed Inventory and Back to School.
- Monitored performance metrics and provided feedback to team members to drive continuous improvement.
- Contract implementation and ongoing support to ensure compliance.
- Team coaching and implementation of individual development plans.
- Change management throughout several departmental restructures.
- Coordinated the order processing workflow, ensuring timely and accurate fulfillment of customer requests.
- Developed and maintained comprehensive reporting systems to track sales support activities and outcomes.
Executive Assistant to GM of Development
Goodman Limited
01.2008 - 01.2009
- Coordinated complex travel arrangements for executives, ensuring cost-effectiveness and efficiency.
- Managed executive calendars, scheduling meetings and appointments to optimize time management.
- Prepared meeting agendas and took minutes, providing accurate documentation for future reference.
- Tracked expenses and managed budgets for executive activities, maintaining financial accountability.
- Organized corporate events and meetings, managing logistics and vendor relationships to ensure success.
- Assisted in project management by providing administrative support and tracking progress against deadlines.
- Drafted correspondence and communications on behalf of executives, maintaining a professional tone.
- Conducted research and compiled data to support executive decision-making and strategic planning.
- Monitored incoming emails and responded accordingly in a timely manner.
- Performed data entry tasks into various software programs including MS Excel spreadsheets.
- Prepared reports, presentations, agendas, minutes, and other documents as needed by the executive staff.
- Answered telephone calls from customers or clients providing assistance where necessary.
- Provided administrative support in preparing contracts, invoices, purchase orders, and other documentation required for daily business activities.
- Managed all aspects of catering needs for special events hosted by the organization.
- Facilitated board meeting agendas and distributed support materials in advance for successful sessions.
- Designed PowerPoint presentations for monthly divisional meetings with top-level executives.
Education
Presentation Skills Training - Sales Presentation Skills
Korn Ferry
Sydney, NSW05-2025
Coaching For Impact - Sales Coaching
Korn Ferry
Sydney, NSW10-2024
Certificate IV - Frontline Management
Arc Training
Sydney, NSW01.2014
Leaders Bootcamp - Leadership Skills
Officemax In-house Training
Sydney, NSW01.2014
Essential Selling Skills II -
Australian Institute of Management
Sydney, NSW08-2012
Building Client Relationships -
Australian Institute of Management
Sydney, NSW08-2012
Sales Negotiation -
Australian Institute of Management
Sydney, NSW06-2012
Essential Selling Skills -
Australian Institute of Management
Sydney, NSW06-2012
Skills
- Leadership and coaching
- Target achievement
- Multitasking ability
- Prioritization skills
- Resource management
- Effective communication
- Relationship building
- Negotiation expertise
- Resourcefulness
- Collaboration
Affiliations
Volunteer Experience
Committee Member, Local Junior AFL Club
Provide operational and administrative support to the club, including team assistance and canteen management.
Conduct coaching sessions to develop player skills and foster teamwork.
Interests
Creative pursuits such as painting, drawing, and art projects.
Continuous learning and cognitive engagement through podcasts and puzzles.
Committee Member, Local Junior AFL Club
Provide operational and administrative support to the club, including team assistance and canteen management.
Conduct coaching sessions to develop player skills and foster teamwork.
Interests
Creative pursuits such as painting, drawing, and art projects.
Continuous learning and cognitive engagement through podcasts and puzzles.
Timeline
Sales Manager – Strategic
Winc
11.2022 - Current
Strategic Business Manager
Winc
07.2020 - 10.2022
NSW Contract Specialist
Winc
07.2017 - 06.2020
Regional Sales Support Manager NSW/ACT
OfficeMax
05.2009 - 06.2017
Executive Assistant to GM of Development
Goodman Limited
01.2008 - 01.2009
Presentation Skills Training - Sales Presentation Skills
Korn Ferry
Coaching For Impact - Sales Coaching
Korn Ferry
Certificate IV - Frontline Management
Arc Training
Leaders Bootcamp - Leadership Skills
Officemax In-house Training
Essential Selling Skills II -
Australian Institute of Management
Building Client Relationships -
Australian Institute of Management
Sales Negotiation -
Australian Institute of Management
Essential Selling Skills -
Australian Institute of Management