Emma Lewis

After obtaining tertiary qualifications in human behaviour, and some time practicing as a Social Worker, I embarked on a new career in Qualitative Research. It perfectly merged my desire to seek the truth with an innate appreciation of its commercial impact. This has fueled a passion for creating strategic narratives of what’s possible, and never limited by what consumers say. Excellent qualitative research should reveal hidden growth opportunities grounded in human truths. I approach every project in a bespoke manner; objectives, consumer, and client context are critical first questions. I work collaboratively to bring clients closer to their consumers, to deliver concise and actionable answers to complex marketing or social questions. The types of research I have excelled in include NPD/Innovation [in FMCG and Services]; multi-market studies, foundational exploration; Needscope segmentation; brand equity; portfolio strategy; brand positioning; and creative campaigns from insight to creative idea and then executional optimisation. An example of my ability to go beyond a research brief is to strategically advise on portfolio management, and run implementation workshops, ensuring client goals are maximised through active engagement and ownership by key stakeholders. I enjoy working collaboratively with clients, their stakeholders, and agencies to ensure the consumer lens is central to decision making at all stages of the marketing pipeline. Clarity and strategic opportunity are central to my consulting. I work well with Quantitative practitioners to ensure engaging storytelling is at the heart of combined reporting. My personality is integral to who I am as a professional, I am: Lateral and quick thinking, Curious, Strategic and intuitive, A passionate and engaging storyteller, Hardworking and funny [well I think so!] Knowledgeable [Desired Position] with proven track record in leading strategic initiatives that drive business growth and operational efficiency. Successfully developed and executed high-impact strategies, aligning organizational goals with market opportunities. Demonstrated expertise in analytical problem-solving and cross-functional collaboration. Professional strategist with focus on delivering exceptional results through comprehensive strategic planning and execution. Adept at identifying growth opportunities and implementing solutions that enhance organizational performance. Known for fostering team collaboration and adapting to dynamic business environments, leveraging skills in strategic analysis and leadership. Experienced with developing and executing comprehensive business strategies that align with organizational goals. Utilizes data-driven insights to inform decision-making and drive competitive advantage. Track record of leading cross-functional teams to achieve impactful results and foster innovation. Professional strategist with strong record of driving business growth and fostering innovative solutions. Adept at leading cross-functional teams to achieve strategic objectives and navigate complex challenges. Skilled in strategic planning, market analysis, and stakeholder engagement. Known for adaptability and consistent delivery of high-impact results in dynamic environments. Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. Top-notch [Job Title] with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices. Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals. Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions. Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth. Dynamic individual with hands-on experience in [Area of expertise] and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals. Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise. Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level [Job Title] position. Ready to help team achieve company goals. Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines. Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth. Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence. Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

• NPD/Innovation [in FMCG and Services]
• Multi-market studies
• Foundational exploration
• Needscope segmentation
• Brand equity
• Portfolio strategy
• Brand positioning
• Creative campaigns from insight to creative idea and then executional optimisation

• Bryant George, Managing Partner, Stancombe Research & Planning, 0412 885 869
• Chrissy Blackburn, Strategy Consultant, 0414 682 212
• Sally Kennedy, Senior Account Director, Kantar, 0424 330 323

• Microsoft Office [PPT, Outlook, Word, Excel]
• Online platforms [Google Drive, Microsoft Teams, Civicom, Chatterbox, 20/20, WebEx]

Successfully launched brands to the Australian Market

Optimised advertising campaigns to grow the market share of several companies in the service industries [Telco, Finance & Insurance

Identified white-space opportunities for FMCG brands to innovate based on cultural shifts in consumer diets

Grew the ever expanding category of VMS including probiotics, protein and well-being

Used my skills in semiotics to identify ways for liquor brands to maintain their targets in the changing values of consumers' changing health-based which are challenging their growth

• Resolved product issue through consumer testing.
• Supervised team of 5-10 consultants, mentoring them to excel by sharing my knowledge of consumers, cultural understanding, skills in moderation, strategic storytelling and engaging presentation skills