Emma Renew
Deagon,QLD
Summary
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance processes and financial profitability. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
20
20
years of professional experience
Work History
Senior Electronic Gaming Product Optimisation Manager
The Star Entertainment Group
01.2024 - Current
- Extensive knowledge and experience of financial internal controls, legislative and regulatory frameworks with considerable hands-on experience with revenue management systems and process
- Exceptional project management capabilities with demonstrated ability to manage a significant portion of Queens Wharf project. Developed a project plan for delivery, installation and configuration of gaming product at The Star Brisbane in conjunction with business closure plan at Treasury Brisbane casino
- Liaising with regulatory government officials to implement casino gaming product within agreed governance frameworks at the newly established casino - Queens Wharf / The Star Brisbane Casino
- Demonstrated ability to establish and maintain high performance teams, with clear understanding of effectiveness, participation, and accountability
- Implement strategies to drive revenue growth opportunities focusing on product pricing, placement, marketing, initiatives, yield management and costs. Delivered record revenue results for Electronic Gaming in FY23.
- Implement standard operating procedures ensuring compliance regulations are upheld and best practice approach is applied
- Develop & implement strategies and procedures to transition Electronic Gaming from Treasury Brisbane to The Star Brisbane, whilst maintaining workloads, compliance, and maximizing revenue
- Implement strategic floor plan to maximise product life, customer experience and revenue
- Lead the central gaming unit team to deliver The Star Brisbane Electronic Gaming installation
- Lead and develop team members to increase standard of work and knowledge of Electronic Gaming Industry
- Successfully manage Capex budget maximise and diversify Electronic Gaming fleet
- Provide customer analytic insights to drive changes across Marketing and various operation teams and to improve customer value and key business metrics
- Collaborate and work effectively with relevant stakeholders.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Cross-trained existing employees to maximize team agility and performance.
Electronic Gaming Product Optimisation Manager
The Star Entertainment Group
01.2021 - Current
- Extensive knowledge and experience of financial internal controls, legislative and regulatory frameworks with considerable hands-on experience with revenue management systems and processes
- Exceptional project management capabilities with demonstrated ability to manage a significant portion of Queens Wharf project
- Demonstrated ability to establish and maintain high performance teams, with clear understanding of effectiveness, participation, and accountability
- Implement strategies to drive revenue growth opportunities focusing on product pricing, placement, marketing, initiatives, yield management and costs
- Implement standard operating procedures ensuring compliance regulations are upheld and best practice approach is applied
- Develop & implement strategies and procedures to transition Electronic Gaming from Treasury Brisbane to The Star Brisbane, whilst maintaining workloads, compliance, and maximising revenue
- Implement strategic floor plan to maximise product life, customer experience and revenue
- Lead the central gaming unit team to deliver The Star Brisbane Electronic Gaming installation
- Lead and develop team members to increase standard of work and knowledge of Electronic Gaming Industry
- Successfully manage Capex budget maximise and diversify Electronic Gaming fleet
- Provide customer analytic insights to drive changes across Marketing and various operation teams and to improve customer value and key business metrics
- Collaborate and work effectively with relevant stakeholders.
Product & Marketing Analyst
The Star Entertainment Group
01.2019 - 01.2021
- Perform strategic analysis of revenue growth opportunities focusing on product pricing, placement, marketing, initiatives, yield management and costs
- Provide product analysis for gaming across zones to optimise utilisation and economic performance
- Provide customer analytic insights to drive changes across Marketing and various operation teams and to improve customer value and key business metrics
- Use tools such as SQL, Excel, Tableau & Power Bi to identify trends & provide visual insights
- Establish key performance metrics, aggregate data analysis trends
- Use statistical samples to quantify & validate business strategies
- Provide business models to predict future economic growth in line with relevant capital business case
- Collaborate and work effectively with relevant stakeholders
- Analyse and monitor industry trends and develop comparison reports.
Business Analyst - Finance
Spirit Hotels (Coles Liquor)
01.2017 - 01.2019
- Applying both management accounting & financial accounting skills to successfully govern business financials and guide business stakeholders to achieve optimal results
- Provide forecasts for budget, capital deployment & expected cash outflows
- Prepare, generate & distribute group budget, profit & loss results
- Full end to end period end processes
- Monitor weekly sales revenue against forecast & budget
- Implement cost savings initiatives through remuneration reduction, leveraging the company's tools to initiate sustainable change
- Provide financial insights & trends through visualisation tools & financial presentations
- Collaborate with relevant stakeholders & provide guidance for areas of improvement
- Prepare business cases for capital allocation & monitor return on investment
- Monitor capital budgets though SAP financials & communicating with project leads
- Develop & generate reports through TM1 & Power BI
- Maintain responsibility for financial component of the internal self-assessment audit requirement.
Electronic Gaming Coordinator (Secondment)
Spirit Hotels (Coles Liquor)
01.2016 - 01.2017
- Working with Deloitte to simplify business processes to achieve financial benefits for the business
- As project lead, I was successful in streamlining current workflow processes within the electronic gaming sector of the business
- Product placement, deployment & performance monitoring
- Successful rollout of TITO system across multiple venues
- Process purchase requisitions through to reconciling invoices with project code, using SAP financials
- Project implementation & coordination in line with deadlines
- Vendor & stakeholder management
- Industry analysis reporting
- Develop & implement change communication plan
- Develop & generate reports.
Operations Coordinator
Spirit Hotels (Coles Liquor)
01.2013 - 01.2016
- Provide operational support to Operations Manager & Hotel Managers across multiple venues throughout Australia
- Manage new system implementation & provide ongoing support
- Review business processes & initiate change to simplify
- Process operational requirements including payroll, accounts payable & banking reconciliations
- Interpretation of industry awards, EBAs & general payroll process enquiries
- Consult with internal & external stakeholders
- Generate business reports & identify opportunities for sales growth
- Evaluate business expenses & propose strategies to achieve optimal results
- Prepare agendas, presentations & minutes for meetings
- Establish records management system
- Evaluate recruitment requirements & organising internal & external advertising
- Assist stakeholders in planning, marketing, and coordinating events
- Support compliance program to achieve optimal outcomes
- Exercise discretion when handling sensitive information.
Administrator
Spirit Hotels (Coles Liquor)
01.2011 - 01.2013
- Process payroll & respond to team member EBA enquiries
- Correction of day-to-day banking errors, account reconciliation
- Support compliance program to achieve optimal outcomes in line with current legislation
- Organise team training & meeting, installing company values & influence team culture.
Gaming / Food & Beverage Manager
Multiple Venues
01.2005 - 01.2011
- Day to day operations in the hospitality sector delivering strong customer service.
Education
University of Southern Queensland
Toowoomba, QLDQueensland University of Technology
Brisbane, QLDTAFE
Brisbane, QLDSkills
- Strategic Planning
- Project Management
- Cross-Functional Teamwork
- Policy Implementation
- Product Management
- Business Development
- Consistent & result orientated
- Financial Management
- Team Leadership
- Time Management
- Complex Problem-Solving
References
- Renee Yates, General Manager Electronic Gaming Optimisation Manager, The Star Entertainment Group, Available on request
- Hugh Fraser, General Manager Table Games & Executive Manager, The Star Brisbane, Available on request
- Brad Hines, Previous State Operations Manager, Spirit Hotels (Coles Liquor), Available on request
- Tony Dunn, Previous Gaming Development Manager, Spirit Hotels (Coles Liquor), Available on request
- Noel Verma, Finance Business Partner, Coles Liquor, Available on request
Timeline
Senior Electronic Gaming Product Optimisation Manager
The Star Entertainment Group
01.2024 - Current
Electronic Gaming Product Optimisation Manager
The Star Entertainment Group
01.2021 - Current
Product & Marketing Analyst
The Star Entertainment Group
01.2019 - 01.2021
Business Analyst - Finance
Spirit Hotels (Coles Liquor)
01.2017 - 01.2019
Electronic Gaming Coordinator (Secondment)
Spirit Hotels (Coles Liquor)
01.2016 - 01.2017
Operations Coordinator
Spirit Hotels (Coles Liquor)
01.2013 - 01.2016
Administrator
Spirit Hotels (Coles Liquor)
01.2011 - 01.2013
Gaming / Food & Beverage Manager
Multiple Venues
01.2005 - 01.2011
University of Southern Queensland
Queensland University of Technology
TAFE
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