Emma Stafford

Efficiently balancing part-time responsibilities as one of the Retail Coordinators, I lead project-based initiatives, collaborating closely with our Retail Director. Spearheading groundbreaking projects, my most recent achievement involved pioneering gender-neutral grooming guidelines - a first of the beauty industry, executed from inception to completion. Additionally, my dynamic approach extends to crafting successful incentive plans for Beauty Advisors, forward planning of future awards and recognition which in turn showcases my strategic and hands-on approach to enhancing retail operations.

As National Event Manager for Lancome, my primary responsibilities included orchestrating and executing counter events, such as facials and makeup services within department stores. I strategically drove additional retail dollars and elevated the services provided to our Guests, updating the services offered and the menus, to hiring experts in their fields. I successfully coordinated the inaugural Black Friday retail day, achieving a million dollars, a milestone for Lancome. Furthermore, I specialized in curating luxury events off the counter that elevated the customer journey, reflecting Lancome's commitment to unparalleled experience in the beauty industry.

Being passionate about the beauty industry, I thrived on mentoring my team of Beauty Advisors to deliver outstanding customer service and strong retail results every day.

My work centered around leading the Beauty Advisors in a wide range of inner and outer suburban doors in Victoria such as Chadstone to Doncaster, Northland to Highpoint, Werribee to Geelong, ensuring all elements of customer experience mirrored the exceptional quality of our products.

Specialties included:

• Driving sales and growth
• Management of large and dispersed teams
• People development
• Planning and execution of retail strategies.

Working directly with the General Manager, National Sales Manager & Area Managers, I collated and analyzed retail results across all channels. I ensured that all information was clear and easy to digest and highlighted trends within our business to identify opportunities for growth. A key part of the role was to work directly with the Beauty Advisors to close the gap between the field and Head Office.

The HR Division plays a discreet yet active role in managing the high consultant turnover in Fragrance and Beauty. Responsible for timely distribution of new contracts, I ensured meticulous attention to detail and pursued completion. Handling recruitment administration, I collaborated with agencies, managed vacancies, processed applications, and maintained communication with candidates. Additionally, I oversaw daily office administration, including managing a busy switchboard with a focus on handling confidential information discreetly.

The Consultant Division team oversees 600+ Fragrance and Beauty consultants in the UK and Ireland, ensuring their satisfaction and high performance. Managing payroll monthly, I ensured accurate and timely payment, tax compliance, and processed new started, transfers and leavers. Collating the End of Month Figures from retail doors, I inputted and delivered accurate reports to the Sales Director. Operating a busy switchboard daily, I served a key point of contact, managing sensitive information and maintaining discretion. Proactively seeking challenging work, I collaborated on a project to ensure Chanel's compliance with new Agency Legislation laws alongside an outsourced company.