Summary
Overview
Work History
Education
Skills
Timeline
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Emma van Vliet

Kellyville,NSW

Summary

Motivated marketing professional with extensive commercial knowledge and experience in product sales, development and distribution.

Possesses advanced leadership and strategy skills to maximize company revenue and category success.

Expertise in revenue/profit management, marketing strategies and relationship management with key stakeholders and retail partners.

Overview

6
6
years of professional experience

Work History

Product Manager

Sony Australia
06.2020 - Current
  • Management of a large portfolio of diverse products across varied marketplaces.
  • Develop and implement long and short term strategic marketing plans for the assigned product ranges relative to individual product segmentation and vendor strengths and weaknesses
  • Develop and execute branding/promotional campaigns that drive sales performance and market penetration, including but not limited to; launch of new product or ranges, the conception and execution of local marketing campaigns and the establishment of new company partnerships
  • Formulate and adjust selling prices and commercial agreements, both internally and with key retail partners, based on market/ consumer trends and competition, to ensure business and partnership objectives are met
  • Management and adjustment of commercial spend and wider P&L management to drive category success in line with corporate KPIs and budget
  • Coordinated project planning and execution across teams and built mandatory requirements.
  • Maintained positive vendor relations to build strong partnerships.
  • Negotiated with external buyers to determine projected demand for products and build comprehensive sales and marketing to achieve targets for increased revenue
  • Devised content strategy to effectively engage target audiences.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Improved website visibility through development and implementation of SEO strategies.
  • Secured long-term category growth by executing cross category product introduction
  • Work closely with international sales management on product issues including concept, positioning, supply, target markets, opportunities and limitations
  • Implement strategies and initiatives to improve channel mix and therefore improve category stability (identify key growth accounts and implement effective strategies to achieve growth)

Assistant Product Manager

Sony Australia
05.2019 - 06.2020
  • Analysed consumer and financial data to develop strategic insights and make clear and compelling recommendations for overall business growth.
  • Managed cross-functional teams to commercialise new products and drive improvements.
  • Supported identification of big category innovation from concept to consumer.
  • Supported category, brand, competitive and promotional analyses to identify trends leading to key consumer conclusions and implications on marketing strategy.
  • Developed creative briefs for new products and marketing tactics in collaboration with brand team and outside agencies.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Marketing Assistant

Sony Australia
04.2018 - 05.2019
  • Compiled product, market, and customer data to generate informed sales and profit projections.
  • Conducted thorough research to construct creative and fresh ideas.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings and created customized marketing materials to increase product awareness.

Education

Bachelor of Marketing and Media -

Macquarie University
12.2017

Skills

  • Critical Thinking
  • Attention to Detail
  • Negotiation & stakeholder relations
  • Staff Management
  • Financial Management; cost and revenue
  • Inventory management
  • Business Planning
  • Project Management
  • Marketing Strategies and Research
  • Product LifeCycle Management including extensive experience with new product launches
  • Proficient with Microsoft Office Suite

Timeline

Product Manager

Sony Australia
06.2020 - Current

Assistant Product Manager

Sony Australia
05.2019 - 06.2020

Marketing Assistant

Sony Australia
04.2018 - 05.2019

Bachelor of Marketing and Media -

Macquarie University

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Emma van Vliet