Emma Louise Vella
Summary
I am looking to enhance my career and develop further skills within a field where I can be challenged every day. I believe that my past employment opportunities have provided me with in-depth learnings to further my career. On a personal level I am professional, enthusiastic, enjoy a team environment and passionate about customer service. I pride myself on having the competencies and disposition to add worth to any project or position to which I am assigned to.
Overview
24
24
years of professional experience
Work History
Area Sales Manager
Google Chromebook
01.2023 - Current
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Streamlined internal processes by working closely with cross-functional teams such as operations, Merch and training departments to ensure smooth transactions for clients.
- Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Built lasting relationships with clients through outstanding interactions.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Prepared sales presentations for clients showing success and credibility of products/training.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Collaborated with clients and distributors to create and promote new products.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Regional Sales Manager
Google
09.2022 - 11.2022
- Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Held regular performance evaluations to assess strengths and weaknesses of team members and provide counselling to improve outcomes
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Held weekly meetings with Job titles to identify techniques to overcome sales obstacles.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Executed successful promotional events and trade shows.
- Boosted market share by establishing sales and distribution channels, developing new products, and solidifying sales partnerships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
NikeArea Manager
Retail Prodigy Group
11.2020 - 09.2022
- Oversee 5 Nike stores in the region
- Leading a team of store managers towards effective collaboration and attainment of goals
- Duties include:
- Coach managers to deliver values
- Undertake financial management to ensure stores are profitable and stay within budget
- Ensure compliance with company's policies and operational guidelines
- Deal with problems by providing creative and practical solutions
- Evaluate performance using key metrics and address issues to improve it
- Report to senior executives on progress and issues
- Manage day-to-day operations within the organization
- Oversee employee work on a daily basis to ensure adherence to organizational standards and guidelines
- Meet weekly with managers to provide coaching and training, feedback and encouragement
- Oversee stores Manage schedules, to include setting hours and timesheets
- Liaise with HO to coordinate and report on ongoing feedback and solutions
- Identify organizational or employee-related issues and create effective solutions
- Resolved problems, improved operations and provided exceptional service.
Regional Manager
Industrie Clothing
08.2019 - 11.2020
- Oversee 13 stores across Victoria communicating business goals, brand awareness and company communication to team members while promoting product knowledge
- Assessing team member performance and delivering performance reviews
- As the regional manager I drive a sales culture in all stores as well as facilitate training to upskill the team members
- Duties Include:
- Work autonomously as head office is situation in Sydney
- Budget Forecasting
- Training and Development
- Create and Maintain strong relationships with all departments
- Roster Management RITEQ
- Performance Management
- Meet target and LY figures
- Meet KPI company benchmarks
- YTD, MTD and weekly sales analysis on a weekly basis
- Expense planning, managing store wages
- Proactive recruitment
- Quarterly store evaluations
- Drive, coach and deliver exceptional customer service standards across the region
- Manage escalated store and customer complaints to ensure they are dealt with promptly.
Area Manager
Cotton On Body
05.2018 - 08.2019
- I am responsible for all aspects of sales & customer service, financial performance, stock management, security & loss prevention, visual merchandising, workplace health & safety and human resources
- Duties Included:
- Support store managers
- Induct new store managers into the company
- Perform review and coaching
- Motivate and encourage managers to achieve their budgets and KPI's
- Drive sales in a high pressure and highly competitive market
- Interpret, understand and analyse financial data sales/budget
- Strong organisational skills, problem solving and ensuring multi tasks are completed with a close eye to detail at all times
- Maximise profit by driving high margin brands and stock lines
- Work within and successfully manage wage budget and expectations
- Team recruitment, development and succession planning through development plans
- A full understanding of KPIs (conversion, multi, atv, profit margin) and the impact they have on the business
- Communicate and liaise with buying and merchandise planning team to drive sell through by identifying high performance lines and maximising allocations
- Stock control and maintenance of inventory process to achieve stock take benchmark goals
- Implement visual merchandising directives to company expectation
- Run induction nights for new recruits
- Assist State manager in duties
Glue Senior Store Manager, Store Manager
JD Sports
10.2013 - 01.2018
- Lead, develop and inspire the store team to achieve store sales and profit through implementing company and store strategies and maximising productivity
- Duties included, but were not limited to:
- Deliver high performance sale teams
- Analyzing store's and company reports using Qlickview
- Educate and inspire all team members to succeed and develop
- Consistently exceed sales and wage targets
- New store set ups
- Care taking region
- Monthly trip to Sydney to help with buying stock
- Review of store profit and loss reports
- Weekly and monthly sales statistics
- Monthly business reviews
- Manage all key financial KPIs to deliver growth on budget
- Recruit, induct and train management teams to build bench strength for future expansion
- Lead and develop teams to deliver consistency across business intelligence
- Uphold company retail standards and deliver store visual excellence
- Manage customer experience standards in store
- Demonstrate exceptional customer service standards and effectively floor manage to deliver a service over task experience
- Review daily scheduling to ensure productive staff coverage
- Ids fashions
Regional Sales Manager
IDS Fashions
06.2005 - 10.2013
- Duties consisted of, but were not limited to:
- Ensure the achievement of sales revenue, including reaching targets
- Driving and achieving company standards
- To make sure customer service, brand integrity, retail policies and systems are maintained
- Stock control
- Buying trips- China and Hong Kong
- Design Styles for label LOVE TRIANGLE
- Conducting in store training
- Maintaining company customer service standards
- Recruitment and training
- New store set ups
- Set direction and guidelines for ranges including GM%, stock turns, and inventory positions
- Manage inventory, markdowns, rebates, and promotional activity in line with brand strategy
- Deliver budget targets for the brand
- Post season analysis of customer trends, market data and ranges to gain a thorough understanding of customer base and ensure future ranges are implemented correctly
- Manage and co-ordinate the budgeting & forecasting process for the brand
- Manage the preparation of monthly management reporting
- Develop and streamline planning systems and processes
- Sportsgirl
Senior Store Manager and Store Manager
Beach Culture Australia
02.2002 - 06.2005
- Duties consisted of but were not limited to:
- Ensure the achievement of sales revenue, including reaching targets and KPI's
- To make sure customer service, brand integrity, retail policies and systems are maintained
- Assisting the buying department in stock allocation, stock assortment and range release
- Stock control
- Conducting in store training
- Visual merchandising
- Maintaining company standards and customer service
- Recruitment and training
- New store set ups
- Loss prevention
Business Unit Manager
B.U, Melbourne Airport/Crown Casino
09.1999 - 06.2002
- Duties consisted of, but were not limited to:
- Ensure the achievement of sales revenue, including reaching targets and KPIs
- Weekly and monthly sales statistics
- Stock Control
- Visual Merchandising
- Conduct in store training
- Recruitment and Training
- Maintaining company standards and customer service
- Prior employment experiences
- Brubaker, Crown Casino
- Management of the store of a Sunday
- Culture Salad
- Kitchen Hand
- Boat cruise
- Waitress and bar
Education
V.C.E -
Penola Catholic College
No Degree - Business Communications
Australian Institute of Management
Melbourne, VIC12.2023
Skills
- Conflict resolution/ mediation
- Ability to relate and liaise effectively with general manager, staff and customers
- Able to adapt to changing working environments and circumstances
- Excellent negotiation and liaison
- Ability to supervise and support staff
- Ability to maintain budgets
- Mentoring
- Retail Knowledge
- Team Recruitment
- Financial Administration
- Rapport and Relationship Building
- Staff Training and Development
- Performance Monitoring, Goal setting
Affiliations
Andrew McDonaldCOO Retail Prodigy Group0422049344Tiffany DanielState Manager Industrie0439494409Katherine TuttNational Manager Typo, Cotton On Group 0452419766
Timeline
Area Sales Manager
Google Chromebook
01.2023 - Current
Regional Sales Manager
Google
09.2022 - 11.2022
NikeArea Manager
Retail Prodigy Group
11.2020 - 09.2022
Regional Manager
Industrie Clothing
08.2019 - 11.2020
Area Manager
Cotton On Body
05.2018 - 08.2019
Glue Senior Store Manager, Store Manager
JD Sports
10.2013 - 01.2018
Regional Sales Manager
IDS Fashions
06.2005 - 10.2013
Senior Store Manager and Store Manager
Beach Culture Australia
02.2002 - 06.2005
Business Unit Manager
B.U, Melbourne Airport/Crown Casino
09.1999 - 06.2002
V.C.E -
Penola Catholic College
No Degree - Business Communications
Australian Institute of Management
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