Anna Cardona
Pyrmont,NSW
Summary
Passionate about building purpose-driven brands with a genuine commitment to social and environmental sustainability, I bring over 2 years of experience in Sales and Marketing, including the FMCG industry. A true team player, I consider myself an extrovert, enthusiastic, curious and resilient person with an eye for detail and problem solving. With a track record of effectively communicating and influencing clients and colleagues through adept interpersonal skills, I am driven to foster meaningful connections and deliver impactful outcomes in every challenge I undertake.
Overview
6
6
years of professional experience
Work History
Marketing Assistant
Danone Iberia
06.2023 - 12.2023
- Analyzed periodically and kept an in deep tracking of the performance of the brand, being able to cover any question regarding the main KPIs, detect highlights and make suggestions in order to drive product success.
- Built reports that assessed category and brand performance, as well as the performance of innovations compared to business objectives (BC). These reports helped in monitoring the effectiveness of our strategies and making data-driven decisions.
- Presented detailed monthly results to the stakeholders involved in order to discuss and decide next steps of action.
- Assisted in key innovation projects, capturing new business opportunities, and facilitated cross-functional collaboration into delivering the expected outcome and meeting project deadlines effectively.
- Managed all the graphic chain of new launches and modifications to existing products, coordinating activities, timelines and resources to ensure a smooth product launch.
Category and Channel Development Assistant
Danone Iberia
01.2023 - 06.2023
- Developed category management projects (SOS, SOA, Planograms) within large surface clients on Danone three main categories: Dairy, Plant Based Beverages and Waters.
- Analyzed periodically the evolution of Danone categories and its segments inside each channel, interpreted the performance and presented monthly results to the Key Accounts Managers.
- Interpreted consumer profiles through Kantar Worldpanel to understand its behaviour in Danone brands and in its competitors.
- Assessed the impact of promotional activities on value and volume sales of our brand and the main competitors inside each channel in order to determine the cost effectiveness of our POS strategies.
- Detected and defined potential growth spaces of Danone's categories considering the market evolution and consumers' interest.
Sales Intelligence Manager
Marlex
09.2021 - 08.2022
- Successfully managed a team of 4 members, while maintaining a constant motivation and focus.
- Created the department from the ground up, in charge of the training of new team members.
- Gave support and carried out a continuous follow-up with all the Sales team throughout the national territory of action. Reviewed the sales pipeline and solved specific doubts, while cultivated high interpersonal and communication skills with stakeholders.
- Managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Developed customized reports, summarizing and presenting data in visually appealing format for top level directors.
- Undertook monthly one on one meetings and conducted performance reviews with each team member, ensuring their continuous career development.
Business Analyst and Project Manager Intern
Marlex
03.2021 - 09.2021
- Collaborated closely with stakeholders to identify opportunities for process improvements and drive continuous innovation in the organization.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Implemented best-practice methodologies that improved overall project delivery timelines while maintaining quality standards.
- Worked on the sales analysis and main metrics of the areas of interest from the Executive team.
Cafe All Rounder and Sales Assistant
Pirrama Park Kiosk
01.2024 - Current
- Warmly welcome and interact with customers, taking orders and serving them, delivering an excellent and quick service.
- Handle cash, credit, and debit card transactions, ensuring charges are accurate and returning correct change to patrons.
- Maintain a clean work and dining area by removing trash, cleaning tables, and washing glasses, utensils, and equipment.
- Undertake specific beverage and food preparation.
Hostel Staff Member
Work Away Organization
10.2022 - 11.2022
- Helped with reception work, housekeeping, and entertainment: welcome and socialize with guests, share experiences and bring creativity. Together with a team of volunteers from all over the world.
Bartender
Student Bar Kvarteret
08.2020 - 11.2020
- Welcomed and interacted with customers, taking orders and serving snacks and drinks.
- Managed inventory to ensure bar and tables were well-stocked.
- Handled cash, credit, and debit card transactions, ensuring charges were accurate and returning correct change to patrons.
- Maintained a clean work and dining area by cleaning tables, and washing equipment.
Administrative Assistant
Pharmacy Margarita Torres Pons
07.2018 - 08.2019
- Managed stock by ensuring the correct daily delivery and the organization of all the incoming products.
- Assisted on customer service.
Education
Postgraduate - Sustainable Transition And Climate Emergency
ESCI-UPF School of International Business
Barcelona, Spain04.2023
BBA - International Business And Economics
Pompeu Fabra University
Barcelona, Spain06.2021
Skills
- Market Trend Analysis
- Strategic Customer Development
- Retail Category Management
- Branding and Identity
- Adaptability and Resilience
- Creative Thinking
- Analytical Skills
- Effective and Impactful Communication
- Strategic Marketing
- Competitor Analysis
Languages
English
Full Professional
Spanish
Native or Bilingual
Catalan
Native or Bilingual
Software
- Microsoft Office Advanced
- IRI
- Kantar Worldpanel
- Spaceman
- Power BI
Timeline
Cafe All Rounder and Sales Assistant
Pirrama Park Kiosk
01.2024 - Current
Marketing Assistant
Danone Iberia
06.2023 - 12.2023
Category and Channel Development Assistant
Danone Iberia
01.2023 - 06.2023
Hostel Staff Member
Work Away Organization
10.2022 - 11.2022
Sales Intelligence Manager
Marlex
09.2021 - 08.2022
Business Analyst and Project Manager Intern
Marlex
03.2021 - 09.2021
Bartender
Student Bar Kvarteret
08.2020 - 11.2020
Administrative Assistant
Pharmacy Margarita Torres Pons
07.2018 - 08.2019
Postgraduate - Sustainable Transition And Climate Emergency
ESCI-UPF School of International Business
BBA - International Business And Economics
Pompeu Fabra University
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