Eoin Brawn

Leading sales operations (solutions team) and commercial capability team ( 9 direct reports-60 pax) for Lion Australia (Kirin holdings) A$2.12bn.

Working with Executive leadership team on a 3 year sales transformation program, looking at route to market , customer digital contact centre, CRM development and commercial capability.

Leading AGILE Project Management teams on all CI systems, processes and capability projects.

Asahi Beverages Australia - contract working with their group transformation team in Melbourne.

Working alongside category & shopper leadership team, project managed the development and deployment of new retail execution standards to sales team 750pax+

Designed and developed Joint Up Business Planning process for senior account management teams across all customers channels.

Commercial Leader responsible for 180+ pax sales team (Account Managers , Field Sales and Merchandisers -6 direct reports) across Australia, managing P&l and OH for 5 State Offices.

Led the customer execution strategy and route to market for Diageo Australia with over 8,500 customers across all channels (independent retail & On Premise).

Cross functional business partner with Marketing, Finance, Supply and Innovation on bringing NPD to market.

Engaged with senior customer teams on joint up business plans, contract negotiation and performance reviews.

Consistent High Performance exceeding all targets in NSV, GP, GM , VOL distribution and winning SHARE in F21-F22. Safety - 3 years+ LTA free. Increased Customer Satisfaction score (Advantage Survey ranking from 14th place in 2014 to 1st place in 2020 & 2021). Increased Employee Engagement scores from 65% to 90%+ over 5 years.

Transformed the Sales Function into a high performing team by implementing new incentive and reward programs , CRM system , route to market and category selling capability programs.

Business & Sales Training Franchise Consultancy based in Dublin and London. Business start up in 1999, growing to 45 franchises across UK & Ireland.

Developed and built 3,500+ customer network across Europe. (Financial Services , Technology, Pharma , FMCG and Retail) with in-house sales team of 30+pax.

Project Managed CRM implementation, Sales Team transformation. GTM and customer negotiation / business development programs.

Designed online sales onboarding programs integrated with new recruitment strategies.

Developed and managed Executive Coaching programs with C-suite executives across Europe.