Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic

Erica Huntley

Glenwood,NSW

Overview

29
29
years of professional experience

Work History

Marketplace and Third Party Account Management

ASICS Oceania
02.2023 - Current

As a seasoned Marketplace Account Manager, I excel in end-to-end management of various marketplace accounts. My expertise spans account relationship building, range reviews, sales, promotions, and marketing campaigns. I work closely with the planning team to accurately forecast seasonal buy-ins and sell-through.

Key Responsibilities:

  • Strategy Development: I plan, develop, and implement strategies for marketplace channels, promoting business growth while maintaining profit margins.
  • Sales Monitoring: I meticulously monitor and maintain all marketplace sales and transactions. I ensure products are displayed correctly, orders flow seamlessly, and shipments are on time.
  • Product Lifecycle Management: handle product enrichment and lifecycle management, syncing seasonality of products on our website where relevant.
  • Feed Management: Managing all marketplace feeds—including Google product feeds—falls within my purview. I collaborate with our feed management agency to ensure seamless integration for all listings.
  • Account Relationships: I actively manage relationships with third-party marketplace sites to support our brand.
  • Optimization and Analysis: Regular trend analysis helps me stay ahead of the curve.
  • Pricing Recommendations: I monitor pricing trends and make informed recommendations to maximize revenue.
  • Consumer Insights: Translating consumer segment data into merchandising and marketing strategies is my forte.
  • Reporting: I prepare regular business-performance updates, identifying top sellers and trends. My recommendations drive business decisions.
  • New Business identification: I monitor the Market and seek to identify new business opportunities

Qualifications:

- Proven experience in Account management and identifying new market opportunities

- Strong analytical skills

- Proficiency in using reporting tools

- Excellent communication and negotiation abilities.

- Ability to quickly identify market trends and adjust the business plan to accommodate changes allowing the businesses to stay ahead of the curve, anticipate changes, and innovate in response to new opportunities


Marketplace Account Manager

Big W
05.2022 - 01.2023

Key Responsibilities:

  • Vendor Onboarding and Account Management:

- I worked closely with business partners and account holders to build sound foundations for vendor accounts to achieve business growth and KPIs.

- I developed and streamline current business processes related to Marketplace selling.

  • Technical Support:

- Supported vendors and the Big W X IT team during testing and production go-live phases.

- Assisting vendors with completing forms for vendor set-up, freight, product/article upload, and online set-up is essential.

  • Platform Management:

- Handled platform set-up (using Hybris) and whitelisting to ensure accurate listing of articles on marketplace platforms.

- Monitored outstanding orders, fulfillment delays, out-of-stocks, and estimated time of arrivals (ETAs).

  • Marketing, Communication, and Reportingleased with vendors about upcoming digital events, seek submissions, promotional support, and stock availability, and arranged all elements of Marketing proposals.

- Reviewing payment queries from vendors and collaborating with internal teams (Finance, Commercial, Merch Ops) to resolve issues as needed.

- Supported commercial teams by ensuring quality assurance, content upload, article creation, and marketing support for Marketplace processes.

- Acting as a contact point for Big W Marketplace fulfillment and Customer Service teams is crucial.

  • Team Management: Managed and mentored two coordinators who would assist in the BAU for the Marketplace sector. Conducted weekly one-on-ones, EOY and mid year reviews.

Pricing and Promotions Specialist (Customer Sales Plan Execution Specialist)

Big W
11.2019 - 04.2022

Key Responsibilities

  • Partner with relevant business functions: Collaborate with teams such as Commercial, Planning, Stores, Marketing, Social, and Replenishment to deliver end-to-end Customer Plan planning and execution.
  • Strategic Development: Be responsible for event strategic planning and assist Marketing with the critical path for the Commercial Team and Commercial Planning process
  • Educate stakeholders: Continuously educate stakeholders on the Customer Plan Critical Path and ways of working to increase awareness and adherence.
  • Communicate final approved plans: Communicate final approved plans for all channels (offers, location, pricing, etc.) to all teams involved as per the Critical Path. Lead event meetings and collaborate with stakeholders of all levels to create holistic event packs for successful in-store execution.
  • Post-implementation reviews: Support functional Customer Plan post-implementation reviews to drive continuous improvement and business performance.
  • Processes and procedures: Simplify the CSP submissions process to deliver concise end-to-end delivery information from commercial to stores.
  • Forward planning: Forward plan events and submissions to ensure the business delivers properly executed, dynamic, and market-competitive events relevant to customers, increasing business profitability.

Other responsibilities:

- Covered leave for the Sales Plan Execution Manager during their absence, ensuring critical amendments were efficiently actioned and communicated .

- Managed the department for 8 months during a Manager's absence, maintaining day-to-day running of the CSP.

EG Business Transition Manager

Woolworths (Contractor)
12.2018 - 10.2019

Key responsibilities:

  • End to End ownership of master data and category administration
  • Manage SAP process and workflows for new lines
  • Load promotions through portal effectively and accurately
  • Ensure category review actions are delivered
  • Create and Maintain suppliers in the system and supporting buyers with supplier correspondence and relations
  • Set up vendor account information for new sites
  • Maintain delivery schedules for DSD vendors
  • Manage internal and external stakeholder orders contracts, as well as with stores, suppliers, and cross functional team members
  • Assist both internal and external managements of the customer queries process through to effective resolution
  • Assisting with the Woolworths to EG transition and maintaining the highest level of discretion with sensitive information
  • PMR vendor deal entry
  • WBI reporting (building and running)
  • Pre-Transitional vendor clean up
  • CFS- Site and vendor assistance
  • Manual Claims
  • Offering transitional services that remain within the legal guidelines of the sale of petrol.

Delivery Manager

Inchcape Automotive
01.2008 - 02.2010

Key Responsibilities

  • Arranging the delivery of up to 80 new cars per month: Ensuring that vehicles were prepared and ready for delivery to clients on schedule.
  • Managing assistant coordinators: Overseeing the team and ensuring that all members met their monthly Key Performance Indicators (KPIs).
  • Conducting quarterly team member reviews: Providing feedback and mentoring to help team members develop their skills and advance their careers.
  • Liaising with suppliers: Coordinating aftermarket accessories and spares to be added to vehicles according to their contracts.
  • Coordinating with clients for delivery dates: Ensuring that vehicles were completed for delivery and following up with post-delivery feedback.
  • Collaborating with various departments and associations: From the RTA for registrations to stock control and service departments for vehicle allocation and additional parts.

These responsibilities required effective communication, attention to detail, and strong organizational skills. I enjoyed contributing to the smooth operation of the company during my tenure at Inchcape Motors.

Contract Manager

Network (Ooh! Media)
02.2005 - 12.2007
  • Managing client relationships and deliver specific services to each client
  • End to end Project Management for supplier burst campaigns
  • End to end Recruitment, onboarding and training of installation staff and contractors, either face to face or remotely dependant on location
  • Managing 30-40 installers including their work orders and account sign offs
  • Meeting strict deadlines
  • Printing and installation marketing material for shopping centres
  • Managing Billing, customer service and handling complaints
  • Updating database system which included; availabilities, photo gallery, invoicing, and customer details
  • Managing sales representatives and contractors with legal issues
  • Administration after POS
  • Assisting the operations manager with onsite allocations
  • Organising Maintenance of sites
  • Maintaining of contracts.

NSW North Area Manager

ICE Design Clothing
01.2001 - 01.2005
  • Manage the sales performance and profitability of multiple ICE Design stores across NSW
  • Lead, coach and motivate a team of store managers and staff to deliver exceptional customer service and brand loyalty
  • Implement and monitor operational standards, policies and procedures across all stores
  • Ensure compliance with health and safety, legal and ethical requirements
  • Analyse sales data, market trends and customer feedback to identify opportunities for growth and improvement
  • Plan and execute local marketing strategies and promotional activities to increase brand awareness and customer acquisition
  • Liaise with the head office, suppliers and other stakeholders to ensure smooth and efficient store operations
  • Recruit, train and develop new and existing staff to build a high-performing team to reach and exceed budget and store KPI's
  • Provide regular feedback and reports to the regional manager on store performance, issues and opportunities.

Retail Sales, 2IC, Store Manager

ICE Design Clothing
01.1995 - 01.2001
  • 2IC: Supporting the Store Manager in leading the team and achieving sales targets
  • Assist the Store Manager in managing the store operations, including stock management, visual merchandising, customer service, and staff training
  • Acted as the Store Manager in their absence and ensured the store run smoothly and efficiently
  • MANAGER: Overseeing the overall performance of the store and ensuring it meet the company standards and objectives
  • Responsible for developing and implementing sales strategies, marketing campaigns, and promotions to increase sales and profitability
  • Recruiting, training, coaching, and motivating the staff to deliver excellent customer service and achieve sales goals
  • Ensuring the store complied with all relevant policies, procedures, and regulations, including health and safety, security, and inventory control.

Education

Diploma of Business and People Management -

Tafe NSW Online
02.2024

Diploma in Project Management -

Project Management Global Training Institute
06.2017

Bachelor of Business (Marketing & Advertising Double Major) -

Swinburne University
12.2015

Diploma in Events Management -

Granville TAFE
01.2010

Certificate III in Public Relations -

North Sydney TAFE
01.2002

Certificate II in Office Administration Certificate II -

Hornsby TAFE
06.1998

High School Certificate -

Loreto College, Normanhurst
01.1997

Skills

  • Able to work and strive independently in extremely fast paced environments
  • Strong leadership skills with a drive to deliver results
  • Fantastic interpersonal skills and ability to trust and strengthen a team
  • Team player and willing to take on additional workload to see tasks through to their end
  • Excellent problem-solving skills, and a very quick learner
  • Solid communication skills both written and verbal and able to connect easily with all levels of stakeholders

Hobbies and Interests

  • Traveling
  • Fishing
  • Outdoor activities
  • Animal care
  • Beauty therapy and makeup
  • Charity work
  • Laser hair removal and tanning services
  • Makeup for brides and functions

Timeline

Marketplace and Third Party Account Management

ASICS Oceania
02.2023 - Current

Marketplace Account Manager

Big W
05.2022 - 01.2023

Pricing and Promotions Specialist (Customer Sales Plan Execution Specialist)

Big W
11.2019 - 04.2022

EG Business Transition Manager

Woolworths (Contractor)
12.2018 - 10.2019

Delivery Manager

Inchcape Automotive
01.2008 - 02.2010

Contract Manager

Network (Ooh! Media)
02.2005 - 12.2007

NSW North Area Manager

ICE Design Clothing
01.2001 - 01.2005

Retail Sales, 2IC, Store Manager

ICE Design Clothing
01.1995 - 01.2001

Diploma of Business and People Management -

Tafe NSW Online

Diploma in Project Management -

Project Management Global Training Institute

Bachelor of Business (Marketing & Advertising Double Major) -

Swinburne University

Diploma in Events Management -

Granville TAFE

Certificate III in Public Relations -

North Sydney TAFE

Certificate II in Office Administration Certificate II -

Hornsby TAFE

High School Certificate -

Loreto College, Normanhurst
Erica Huntley