ERICA SHAW
Summary
With a strong background in student engagement and recruitment, I specialize in developing effective outreach strategies and utilizing excellent interpersonal skills to guide prospective students through the application process. As an accomplished law student and award-winning vocational student, I bring a solid foundation in business administration and customer service, along with leadership and analytical skills honed through roles like Student Recruitment Officer, Student Ambassador, and Store Manager. I excel in driving team productivity, enhancing customer satisfaction, and fostering innovation and growth in both educational and retail environments, with a passion for leveraging my experience in client relations and event planning to achieve impactful results.
Overview
7
7
years of professional experience
Work History
Student Recruitment Officer
Flinders University
09.2024 - Current
- Contributed to higher retention rates through proactive communication with current students regarding academic progress and available support services.
- Provided exceptional guidance to prospective students throughout application process, leading to increased conversion rates from inquiry stage to enrollment completion.
- Improved overall student satisfaction with efficient follow-up on inquiries, applications, and enrollment processes.
- Managed communications across various platforms, ensuring consistent messaging that aligned with institutional branding guidelines.
Student Ambassador
Flinders University
10.2022 - Current
- Analysed course queries to provide tailored advice, improving student understanding of enrolment processes and course pathways
- Delivered workshops to years 7-12, sparking interest in higher education and boosting university visibility
- Meticulously planned campus visits and managed multiple calendars, ensuring smooth operations and positive visitor experiences
- Offered comprehensive support to prospective students, addressing concerns and facilitating informed decision-making
Store Manager
Bras 'n' Things
01.2021 - 12.2021
- Led administrative operations, including cash management
- Spearheaded staff training initiatives for diverse roles
- Orchestrated roster planning and visual merchandising strategies
- Implemented comprehensive training programmes, enhancing team skills and productivity
- Optimised store layout through strategic visual merchandising, boosting sales performance
- Fostered a cohesive team environment through effective roster management
- Collaborated with staff to develop and refine specialised skills, promoting professional growth
- Excelled as a qualified 'fitter', providing personalised service and building strong customer relationships, resulting in significant sales growth
- Managed store operations, including opening/closing procedures and end-of-day financial reconciliation, ensuring smooth daily functioning
- Implemented creative visual merchandising strategies, enhancing store aesthetics and driving product visibility to boost sales performance
- Fostered a team-oriented environment, contributing to state and store 'team member of the month' recognition for outstanding performance
- Utilised advanced sales techniques and product knowledge to guide customers, resulting in increased customer satisfaction and loyalty
Customer Service Assistant
Bras 'n' Things
01.2019 - 12.2021
Vintage Winemaker's Technical Assistant
Kingston Estate Winery
01.2018 - 04.2019
- Optimised crushing and press operations, ensuring precise data collection
- Managed fermentation processes and cultures, fostering seamless communication between teams
- Streamlined record-keeping for fermentation processes, enhancing efficiency
- Implemented safety protocols, reducing workplace incidents and improving operational flow
- Facilitated effective communication between winemakers and cellar staff, ensuring alignment on production goals and quality standards
- Meticulously planned and executed yeast and bacterial culture management, contributing to consistent wine quality across batches
Education
Bachelor of Laws and Legal Practice (Hons) & Bachelor of Science - Nanotechnology
Flinders University
02.2025
Certificate III in Business -
MADEC Australia
Renmark, SA12.2016
Skills
Client relations
- Administrative
- Data collection
- Record keeping
- Safety compliance
- Sales techniques
- Training & Rostering
- Project management
- Conflict resolution
- Marketing strategies
- Target-driven mindset
Languages
English
Tagalog
Awards
- Winner of 'Riverland and Mallee Vocational Student of the Year' award
- Finalist in 'South Australian VET Student of the Year' award
Timeline
Student Recruitment Officer
Flinders University
09.2024 - Current
Student Ambassador
Flinders University
10.2022 - Current
Store Manager
Bras 'n' Things
01.2021 - 12.2021
Customer Service Assistant
Bras 'n' Things
01.2019 - 12.2021
Vintage Winemaker's Technical Assistant
Kingston Estate Winery
01.2018 - 04.2019
Certificate III in Business -
MADEC Australia
Bachelor of Laws and Legal Practice (Hons) & Bachelor of Science - Nanotechnology
Flinders University
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