Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Languages
Projects
Timeline
Generic

Erica Ugolini

Sydney,NSW

Summary

Results-focused marketing professional with a data-driven approach to fortifying online marketing campaigns. A creative and objective individual with strong project management abilities, excelling in communication, content development, and strategic planning. Demonstrates excellence in coordinating multiple concurrent projects with competing demands, making sound decisions in high-pressure settings. Possesses analytical problem-solving skills to troubleshoot and resolve issues, coupled with articulate communication and strong customer service aptitude.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

Freeda Media
Milano, Italy
02.2023 - 03.2024
  • Collaborating with cross-functional teams to define and execute content marketing strategies.
  • Conducting in-depth competitive analyses using both quantitative and qualitative research tools.
  • Guiding successful product launches through data-driven insights and comprehensive analyses.
  • Managing and optimizing content marketing campaigns for diverse markets, utilizing a range of tools such as Tableau, Shareablee, CrowdTangle, Facebook Ads Manager, TikTok Ads, Snapchat Story Studio, and Asana.
  • Leading a UK-based team, ensuring alignment with strategic objectives and effectively managing projects.
  • Collaborating with the Data Science team to stay ahead of changes in social media platforms and adapt our strategies for maximum impact.

Digital Marketing Strategist

U-Earth
Milan, Italy
01.2022 - 02.2023
  • Utilized strong project management skills to create and adjust a quarterly marketing plan based on specific KPIs.
  • Demonstrated proficiency in email marketing by implementing successful email strategies with Klaviyo, resulting in increased engagement and conversions.
  • Developed and implemented effective social media strategies for Instagram and Facebook, resulting in increased brand awareness and engagement.
  • Conducted weekly performance analyses of email and social media campaigns, identifying areas for improvement and optimizing campaigns for better results.
  • Utilized excellent communication skills to act as the main point of contact with agencies for campaign supervision on Google and META.
  • Created and implemented a comprehensive digital marketing strategy to increase brand awareness and website traffic.
  • Managed a team of content creators responsible for producing high quality written and visual content for use in digital marketing efforts.

Junior Brand Manager

L'Oréal - SkinCeuticals
01.2021 - 01.2022
  • Conducted thorough sell-out data and competitive scenario mapping analysis to inform decision-making on new product strategy.
  • Managed the "promotional" plan from conception to development of communication material at the point of sale, demonstrating excellent project management skills.
  • Collaborated with transversal functions (commercial, trade, logistics, medical, PR) to ensure smooth execution of marketing initiatives.
  • Played a key role in defining the digital/D2C/CRM strategy, demonstrating a strong knowledge of digital marketing.
  • Coordinated creative agencies and suppliers to deliver high-quality marketing materials and campaigns.
  • Drafted presentations to present findings to senior management team.

Marketing & Communication Intern

Accenture Italy
05.2019 - 12.2019
  • Created internal and external communications and marketing campaigns
  • Wrote articles weekly on WordPress to be released for global visibility to increase awareness of the clients’ products, services and events
  • Organized medium/big events for clients
  • Collaborated in a team - directly working with marketing lead
  • Contributed to managing the dedicated budget: doing research and preparing PowerPoint presentations to better develop strategic marketing and communication plans for internal stakeholders

Education

Master of Science - International Marketing Management

Leeds Business School
Leeds, United Kingdom
01-2022

Bachelor of Science - Psychology

San-Raffaele University
Milan, Italy
02-2019

Erasmus program - Psychology

Universidade De Lisboa
Lisbon, Portugal
01-2018

Skills

  • Marketing strategy
  • Social media and email marketing
  • Project management
  • Data analysis
  • Excellent organizational skills
  • Creative input on ad copy and visuals
  • Collaboration with internal teams and external partners
  • Delivering Presentations
  • Relationship Building
  • Market Research and Analysis
  • Brand strategy
  • Detail Oriented
  • Multichannel marketing
  • Collaborative Teamwork
  • Creative problem solving
  • Strong communication skills
  • MS Office Suite
  • Google Ads
  • Business Manager
  • Klaviyo
  • Canva
  • WordPress
  • Social media platforms

Certification

  • Digital Marketing and E-commerce, 01/01/23
  • Attract and Engage Customers with Digital Marketing, 02/01/23
  • Think Outside the Inbox: Email Marketing, 02/01/23
  • Assess for Success: Marketing Analytics and Measurement, 03/01/23

Personal Information

  • Hobbies: Committed to sustainable living, Travelling, Yoga teacher training, Outdoor sports enthusiast, Wine connoisseur (1st level Wine Taster Diploma, 2018)

Languages

  • Italian, Native
  • English, Fluent
  • French, Elementary proficiency

Projects

Master dissertation project, The launch of KISKIN - a new beauty company - in the UK cosmetic market

Timeline

Digital Marketing Specialist

Freeda Media
02.2023 - 03.2024

Digital Marketing Strategist

U-Earth
01.2022 - 02.2023

Junior Brand Manager

L'Oréal - SkinCeuticals
01.2021 - 01.2022

Marketing & Communication Intern

Accenture Italy
05.2019 - 12.2019

Master of Science - International Marketing Management

Leeds Business School

Bachelor of Science - Psychology

San-Raffaele University

Erasmus program - Psychology

Universidade De Lisboa

Similar Profiles

CREATE PROFILE
Erica Ugolini